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Ask 'em!

Written by: Tom Peters

Article Overview: Don't remember where I was among the many stops during my just completed mega-trip. But I do remember the exchange, more or less. It went like this:

Free Download - I Hate MBAs/Redux By Tom Peters
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Ask 'em!

Don't remember where I was among the many stops during my just completed mega-trip. But I do remember the exchange, more or less. It went like this:

Exec: "But Tom, how do we find out what it is that people really want?"
Tom (after a long pause and a lot of thought—and I'm not kidding): "Ask 'em."

Of course I acknowledged that it's not so easy as that. If you are a close-to-the-vest sort, folks will wonder what your true agenda is—or what seminar you're just back from. So you'll just have to practice and be persistent. (And actually care about what you hear!) I recalled this little exchange when, last night at Georgetown's Barnes & Noble, I happened across Listening Is An Act of Love: A Celebration of American Life from the StoryCorps Project, by Dave Isay.

Isay, MacArthur Fellowship winner among many other things, started StoryCorps in 2003. Guiding principles are:




"Our stories—the stories of everyday people—are as interesting and important as the celebrity srories we are bombarded with ...

"If we take the time to listen, we'll find wisdom, wonder and poetry in the lives and stories of the people all around us.

"We all want to know our lives have mattered ...

"Listening is an act of love."

I probably bought the book because I randomly opened it at page 60, a 5-pager titled "Ken Kobus, 58, tells his friend Ron Baraff, 42, about making steel." It was wonderful, in the truest—filled with wonder—sense of that wonderful, if overused, word. (An equally compelling 2-pager on Samuel Black, a Cincinnati public school teacher, followed. Etc.)

I loved the stories—and truly loved the "Listening is an act of love" idea. To "get" the idea, I think you must truly ponder the meaning of "love" as used here. Listening is probably-doubtless the premier "act of love." True for the husband or wife or preacher or doctor*—and, I'd contend, equally true for the IS project leader heading a 6-person team. (*Docs are notoriously lousy listeners, but that's another day's comment.) In fact it seems to me that "listening is the ultimate leadership skill" ("listening with love"?) is an idea, and a practical idea at that, well worth pondering—and operationalizing.

As I say all this, I am of course mostly parroting Matthew Kelly, author of The Dream Manager and our recent Cool Friend. He contends that we are all driven by our dreams, and if leaders make a "strategic" commitment to discovering the dreams of their followers, and then provide opportunities to pursue those dreams (shape the organization's culture around the pursuit of those dreams), "organizational effectiveness" and "customer satisfaction" will vault to the top of the league tables.

So: the Six Big Words I take from the above are:

Ask.
Listen.
Story.
Dream.
Universal.
Love.

I'll say more later, but for now, write the Six Words on a 3X5 card, stick it in your pocket, read it before—and after—your next meeting or phone call or even email, and ponder it.

Lemme know if it makes sense-works.

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Home > Entrepreneur-Advice > Tom Peters > Ask em
Article Tags: barnes, close to the vest, exec, georgetown, true agenda

About the Author: Tom Peters
RSS for Tom's articles - Visit Tom's website

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.

Click here to visit Tom's website Dashed Line

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