||Like it? PLEASE +1 it! Thanks!|
Life Is Good
But God bless him!
Branson has succeeded again and again, and is often on the side of the saints. For starters, his idea of fun is going head to head with someone who has him by 100,001 pounds. As the New Yorker explained in a wonderful profile ("Branson's Luck: The Business World's High Roller Is Betting Everything on Biofuels," by Michael Specter, May 14), "Branson likes to enter a market controlled by a giant ... British Airways, say, or Coke or Murdoch. Then he presents himself as hip alternative."
He gets pissed off at something stupid (pathetic airline customer "service") and on a dime starts an airline, or whatever. (NB: I happen to believe that all, as in ALL, successful innovation, product or process, is the product of pissed off people.) With a fortune measured in the billions, he commands a payroll of about 55,000 feisty folks in 200 very independent companies. (E.g., Virgin Atlantic, Virgin Blue of Australia, Virgin Limousines, Virgin Money, Virgin Active health clubs, Virgin Galactic space travel.)
Branson is his brand, but as told here he enjoys his nutty stunts, and engages in them even when out of camera range; going back to his hotel after a recent party that included the Google founders, half Branson's age, said car was full, so Sir Richard simply hopped in the trunk. The profile also calls him the "anti-Trump." Around the office, "Branson's nickname is Dr Yes, largely because he has never been able to bring himself to fire people, and often has trouble saying no to even the most ridiculous and unsolicited ideas."
As I read the Branson profile I not only let my mind wander to DaimlerChrysler (see immediately above), but also to Howard Schultz, Starbucks founder. I like Schultz and his company. But it seems to me that when one hears of its future, it's almost always in terms of Howard's goal of making it to 100,000 shops, or some such. Branson is surely happy when his businesses succeed and grow (though not awash in tears when one fails, as long as it was a good try), but his primary goal is the fun of doing something cool to twit a giant or, more recently, saving the world.
In short (and long), I wish there were many more like him.
Related ArticlesLiving The Life You Have
Set Boundaries Early
the A-Z of sales success
10 Ideas about Life Purpose
Your Life Purpose
Whats Your Life Purpose
Building a Practice On Purpose Series Part #2 - When Life Purpose is About More than What You Do
Taking Charge of Your Life
Success Is Doing Ordinary Things Really Well
Are You Alive or Just Living?
Lessins Lessons for Life Balance
Balance Yourself With Your Life Wheel
Will You Choose to "Wake Up!" to Your Life?
The Top 10 Signatures of a Simple Life
Do you Believe In yourself?
Managing Your Life
A great leader's tale
How to Find a Good Settlement Lawyer
Self-Contemplation and Success
Free PDF Download
I Hate MBAs/Redux
By Tom Peters
About the Author: Tom Peters
RSS for Tom's articles - Visit Tom's website
Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.
Click here to visit Tom's website.
100 Ways to Succeed 91
100 Ways to Succeed 52
Place Those Small Bets Quickly
The Onethird Rule And You
Related Forum PostsThe Second Life Platform
Re: The Second Life Platform
Re: Charge what you're worth
Re: Favorite Christmas movies
Re: Life is short, forgive quickly, love slowly and believe trul
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|