Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   
Entrepreneur Advice:
Tom Peters
www.tompeters.com
   
About Tom Peters

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.



Recent Article:

Read It Anyway! - For more on Tom Peters visit www.tompeters.com

I really dislike the recently released Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company. I put it down several times. I threw it down several times. Written by Welch's long-time speech writer, Bill Lane, it is a self-serving picture of an organization run by a misogynist egomaniac—you'd have to be nuts or a former male Navy Seal to want to have worked there. Welch comes across as a brutal, soulless, foul-mouthed boss who revels in putting people down in the most demeaning ways.

So why read it, you ask? Because despite the wretched culture Lane depicts, it also tells a remarkable story about one guy wrestling a ten-thousand ton rabid gorilla to the ground. The fact is that, per the hopeless message of the Post immediately above, Welch brought GE back from the dead, removed an astonishing number of barnacles from its hapless hull, circa 1980, and left behind an execution machine, deep in leadership talent, the likes of which is rare beyond measure. (Perhaps he did too well. GE is inherently unmanageable, and probably should have been broken up long ago. Welch kept it together and functioning in a way that I'd judge cannot be sustained—by Jeff Immelt or anyone else. But that's another story for another day.)

On top of all the problems with the book, it's a fact, I'd guess, that nary a single reader of this Post runs a quarter-million person outfit. Still, there is in the end, I decided, a bunch of stuff that we can learn from as we try to deal with Norberto Odebrecht's, "Everything in existence tends to deteriorate." (See above.) Though I hate the idea of putting the royalties into Bill Lane's pocket, I suggest you take a look at the book. You may pick up a tip or two or three from the good parts—and the bad parts are so bad that they have, or had for me, a perverse attraction.

(Fear not, Mr Lane will definitely not, under any circumstances, be a "Cool Friend.")



Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
SMEs internal reasons for business failure
  What causes most SME's to fail as businesses?
Rule #12: Repeat Your Story in the Coupon or the Closing
  This is Rule #12 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Does Your Belief in This Myth Prevent You from Generating More Sales
  One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.
THE LATEST EYE-TRACKING MOVEMENT RESULTS
  How people read.
Full RSS or Summary Feed
  I'm not the first one to chime in on this topic, mostly because I've gone both ways and I can make pretty valid arguments from either side. But I've finally settled it in my mind which is "best". Full RSS feeds a...

Related Forum Posts Related Forum Posts
Unusual Business idea Unusual Business idea
If I Were You, I'd... If I Were You, I'd...
Re: True Characteristics of an Entrepreneur Re: True Characteristics of an Entrepreneur
Why Inventors Fail Why Inventors Fail
Drop out Billionaire Drop out Billionaire
Men versus women entrepreneurs Men versus women entrepreneurs
Re: Playing sports or games with clients Re: Playing sports or games with clients
Re: Read the description (VERY) CAREFULLY Re: Read the description (VERY) CAREFULLY
 


More Tom Peters

More Tom Peters

Re-imagine

 

 
   
 
 
   

 

 

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell