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| About Tom Peters |
| Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas. |
Recent Article:
Read It Anyway!
- For more on Tom Peters visit www.tompeters.com
I really dislike the recently released Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company. I put it down several times. I threw it down several times. Written by Welch's long-time speech writer, Bill Lane, it is a self-serving picture of an organization run by a misogynist egomaniac—you'd have to be nuts or a former male Navy Seal to want to have worked there. Welch comes across as a brutal, soulless, foul-mouthed boss who revels in putting people down in the most demeaning ways.
So why read it, you ask? Because despite the wretched culture Lane depicts, it also tells a remarkable story about one guy wrestling a ten-thousand ton rabid gorilla to the ground. The fact is that, per the hopeless message of the Post immediately above, Welch brought GE back from the dead, removed an astonishing number of barnacles from its hapless hull, circa 1980, and left behind an execution machine, deep in leadership talent, the likes of which is rare beyond measure. (Perhaps he did too well. GE is inherently unmanageable, and probably should have been broken up long ago. Welch kept it together and functioning in a way that I'd judge cannot be sustained—by Jeff Immelt or anyone else. But that's another story for another day.)
On top of all the problems with the book, it's a fact, I'd guess, that nary a single reader of this Post runs a quarter-million person outfit. Still, there is in the end, I decided, a bunch of stuff that we can learn from as we try to deal with Norberto Odebrecht's, "Everything in existence tends to deteriorate." (See above.) Though I hate the idea of putting the royalties into Bill Lane's pocket, I suggest you take a look at the book. You may pick up a tip or two or three from the good parts—and the bad parts are so bad that they have, or had for me, a perverse attraction.
(Fear not, Mr Lane will definitely not, under any circumstances, be a "Cool Friend.")
Read It Anyway - To learn more about this author, visit Tom Peters's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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