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Strategic Competence! Damn It!

Written by: Tom Peters

Article Overview: In What Got You Here Won't Get You There: How Successful People Become Even More Successful, Marshall Goldsmith proclaims: "I regard apologizing as the most magical, healing, restorative gesture human beings can make. It is the centerpiece of my work with executives who want to get better."

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Strategic Competence! Damn It!

In What Got You Here Won't Get You There: How Successful People Become Even More Successful, Marshall Goldsmith proclaims: "I regard apologizing as the most magical, healing, restorative gesture human beings can make. It is the centerpiece of my work with executives who want to get better."

All I can add is:

Amen!
I believe that skill at Apologizing is nothing short of a "strategic competence"!

"Strategic competence"? Absolutely! Customers lost for want of a timely and sincere "I'm sorry. My fault" number in the billions, from restaurant diners to aircraft engine purchasers.

And now there's an entire book on the topic arriving May 1, Effective Apology: Mending Fences, Building Bridges, and Restoring Trust, by John Kador.

Read a whole book on the topic?
Yes!
Damn it!
Stra-te-gic-com-pe-tence!

In addition to being an excellent "how to" guide, the book also captures hard evidence. For example, with a new policy on apologies, Toro, the lawn mower folks, reduced the average cost of a claim from $115,000 in 1991 to $35,000 in 2008—and the company hasn't been to trial since 1994. The VA hospital in Lexington, Massachusetts, developed an astonishing approach to apologizing for errors (forthcoming—even when no patient request or claim was made). In 2000, the overall mean VA system malpractice settlement was $413,000. The Lexington VA hospital settlement # was $36,000—and there were far fewer per patient claims to begin with.

Not only does a sincere apology make you feel much better about yourself (top marks on the "ability-to-look-in-the-mirror" test), but it fattens your wallet in the process (or, rather, keeps said wallet from getting skinny).

While visiting Amazon to get John Kador's formal pub date (Kindle on May 1, too!), I came across a reference to another apparent gem on the topic, On Apology, by psychiatrist Aaron Lazare. Here are excerpts from a couple reviews: "This unique book is sure to set a reader thinking on many levels, but its ultimate message is the meaning and the magically transformative power of what would seem on the surface to be a simple apology. No one who becomes familiar with Dr. Lazare's perceptive interpretations will forget his sensitivity and wisdom."—Sherwin B. Nuland, MD, author of How We Die [TP: Nuland is fabulous]. "This jewel of a book reveals the many facets of the seemingly simple act of apology. ... Drawing on a vast array of literary and real-life examples, from Agamemnon to George Patton to Arnold Schwarzenegger, from the current pope to the machinist who approached him after a lecture, Lazare lucidly dissects the process of apology. ... Everybody on earth could benefit from this small but essential book."—Publishers Weekly (starred review)

Read two whole books on the topic?
Yes!
Damn it!
Stra-te-gic-com-pe-tence!

Any comments on your experience with apologies?


NB: Tom mounts his Preakness winning hobby horse again! Women are far far far far far far far far better-instinctive at this than we guys! [One of many reasons that women are better salespeople than men.] [Preakness? I was born in Baltimore; we barely acknowledge Kentucky's preliminary race.]

[Above: My notion of hotel room "windows that open wide"—Amsterdam, canal view; not that there are many non-canal views!]

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Home > Entrepreneur-Advice > Tom Peters > Strategic Competence Damn It
Article Tags: aircraft engine, amazon, apology, building bridges, centerpiece, fault number, gesture, hard evidence, john kador, lawn mower, lazare, lexington massachusetts, marshall goldsmith, mending fences, mirror test, patient claims, psychiatrist, restaurant diners, strategic competence, tence

About the Author: Tom Peters
RSS for Tom's articles - Visit Tom's website

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.

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