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The Tale of the Toothache

Written by: Tom Peters

Article Overview: "Think, then act" is the Mantra of "the strategy boys." I've long been an "act, then think" guy.

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The Tale of the Toothache

"Think, then act" is the Mantra of "the strategy boys."

I've long been an "act, then think" guy.

"Ready. Fire. Aim."—Ross Perot. "How do I know what I think until I see what I say?"—E.M. Forster. "Innovation is the reaction to the prototype."—Michael Schrage, Media Lab, MIT, innovation guru.

As you might guess, I loved this quote I found on the "Thoughts" page of Forbes (04.09.07):

"'I think therefore I am' is the statement of an intellectual who underrates toothaches."—Milan Kundera

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Home > Entrepreneur-Advice > Tom Peters > The Tale of the Toothache
Article Tags: e m forster, forbes, guru, innovation, intellectual, mantra, michael schrage, milan kundera, prototype, ready fire aim, ross perot, toothache, toothaches

About the Author: Tom Peters
RSS for Tom's articles - Visit Tom's website

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.

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