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"The Word" According To Marshall

Written by: Tom Peters

Article Overview: Marshall Goldsmith is widely considered to be the premier executive coach, more or less the inventor of the genre. We have been together on several programs, I like him immensely—and I think he does great work.

"The Word" According To Marshall

Marshall Goldsmith is widely considered to be the premier executive coach, more or less the inventor of the genre. We have been together on several programs, I like him immensely—and I think he does great work.
Well, that was before I read—really, really read—What Got You Here Won't Get You There: How Successful People Become Even More Successful.
That is, the book that I have belatedly fully ingested is virtually peerless. I don't think Marshall "just" "does great work"—as I said, I think his work goes ever so much farther and merits the use of "peerless," literally without peers.
Bottom line: You must read it! (I'd argue that it's another of those "now more than ever" "commands"—knowing yourself as a leader is particularly important at stressful times.)
Here are a few snippets from a big section of the book titled, "The Twenty Habits That Hold You Back From the Top":

Habit #1: Winning Too Much
"Winning too much is easily the most common behavioral problem I observe in successful people. [My italics.] There's a fine line between winning when it counts and when no one's counting. … Winning too much underlies nearly every other behavioral problem.
"If we argue too much, it's because we want our view to prevail over everyone else (i.e., it's all about winning).
"If we're guilty of putting down other people, it's our stealthy way of positioning them beneath us (again, winning).
"If we ignore people, again it's about winning—by making them fade away."
Etc.
Habit #2: Adding Too Much Value
"Good idea, but …
"The problem is you may have improved the content by 5%, but you've reduced my commitment to executing it by 50%, because you've taken away my ownership of the idea."
Habit #3: Passing Judgment
Habit #4: Making Destructive Comments
Etc.

One final quote that I cannot resist adding, doubtless in part because I am 100% in agreement:
"I regard apologizing as the most magical, healing, restorative gesture human beings can make. It is the centerpiece of my work with executives who want to get better."
Read the book!
(Now.)
(Read it in small doses. And ponder what you read.)
(Read it with a colleague or two—digest and practice.)
GOLDSMITH IS NOT ALONE. HE, WARREN BENNIS, AND OTHERS OF THEIR STATURE INSIST THAT SELF-KNOWLEDGE IS THE NECESSARY PRECURSOR TO EFFECTIVE LEADERSHIP OF ALL FLAVORS. SELF-KNOWLEDGE IS NOT SELF-INDULGENCE. SELF-KNOWLEDGE, ACCUMULATION THEREOF, IS THE MOST POTENT MEDICINE YOU WILL EVER TAKE.

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Article Tags: bottom line, executive coach, genre, gesture, goldsmith, habit, human beings, inventor, italics, judgment, marshall, peers, snippets, stressful times



Related Forum Posts
Re: What's Up With Word Clouds? - I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
Re: Good Adwords Books? - I'd have to agree with Yinka here. Perry Marshall is very well respected in the Adwords community as well as other internet marketing arenas. He knows his stuff.
Measuring Word of mouth - [quote="jvprosperity":2l2ujat4]I couldn't find the Part 1 Doctrine on the site but I believe from reading the blog posts it had to do with the distractions entrepreneurs and their customers face daily. He may have also talked about Word of Mouth and the true way of measuring it.[/quote:2l2ujat4] Hi Andy, So how can one measure "Word of Mouth" marketing then?
Re: Good Adwords Books? - Thanks, I'll check that out. Perry Marshall writes the foreword on the book I've got, so I guess that itself is a good recommendation for the book.
Re: Free Word-Count Tool - Hi David, Thanks for the link. I will only use it anyway if I am not using Microsoft Word


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