Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author
Entrepreneur Advice:
Tom Peters
www.tompeters.com
About Tom Peters

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.



Recent Article:

Wake Up and Smell the Coffee
- For more on Tom Peters visit www.tompeters.com

Just when I was beginning to wonder whether another great experience was going to surrender to the short-term gains of operational excellence, Howard Schultz gave me faith. I love this memo to his executive team laying out his concerns that the Starbucks brand is in danger of commoditization. I started noticing this some time ago, and I often mentioned to my colleagues that Starbucks was beginning to feel a lot more like a fast food restaurant than a cool place to hang. I support being a good steward of the business by watching costs, but not at the expense of losing the brand equity gained by being distinctive. Starbucks recently took another hit when the coffee at fast food staple McDonald's won a taste test conducted by Consumer Reports. While I wouldn't argue that the Starbucks brand is in its death knell, I would argue that efficiencies and economies of scale have introduced a virus in need of serious care. And it looks like Howard Schulz just might be the healer they need.

As I make this note, I am sitting in my local coffee shop. The owner told me about a new shipment of Peru Norte Especial beans he just got in and how he had roasted it to City+ to bring out its subtleties. Like an expert sommelier, he described it in wonderfully delicious detail. I can smell the breads baked on site and hear the wonderful hissing of the espresso machines. Howard would like this place. Oh, and by the way, I am sending in this dispatch using the FREE wireless connection from this wonderful coffee shop. Now this feels like a third place! Go get 'em, Howard!





Wake Up and Smell the Coffee - To learn more about this author, visit Tom Peters's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.


More Tom Peters

More Tom Peters

Re-imagine



Evan Elite Authors
David Barr  
Linda Richardson  
John Alexander  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Marketing Effectiveness Icon Marketing Effectiveness
Managing Customer Relationships Icon Managing Customer Relationships
Elevating Your Business Icon Elevating Your Business
Explode Expo Results Icon Explode Expo Results
Employee Engagment Icon Employee Engagment
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
The Top 10 ProBlogger Posts - Best Posts for Bloggers
The Top 10 ProBlogger Posts
Best Posts for Bloggers
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
José Amos Domingos Boane, Maputo, Mozambique,
José Amos Domingos
Boane, Maputo, Mozambique
SEO For Africa

If I Were A Startup...
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
William Harley Arthur Davidson, Harley-Davidson
Robert Johnson, B.E.T.
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How to Identify, Form and Capitalize on Strategic Alliances
By Andrew Nester
     Business Planning, The Process
By Andrew Nester
     How to fail with a web site!
By Andrew Nester

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information