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Sales Training - Linda Richardson

Sales Training  - Linda Richardson
Sales Training - Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web

Contact Information

Phone: 215.940.9255

Fax: 215.940.2583

Email: jim.brodo@richardson.com

Website: http://www.richardson.com/

Address: 1818 Market St., Suite 2800, Philadelphia, PA 19103


Testimonials

Over 2,500,000 professionals in over 63 countries have experienced a Richardson sales training program. Here is what some of them are saying about us:

"Quite simply the most effective sales training available in an over- crowded industry. The keys to assimilation of the learning are keeping common threads throughout all Richardson curriculum and the customization and delivery to the consumer products industry. Our sales personnel look forward to each Richardson class and we have been growing at double digits for the last four years." — COO , Leading Communications Company

"Thanks for working with me to enhance my coaching abilities. You should be proud to know that the extremely professional sessions have made a very large impact on my interactions with my team and my customers. I have been working very hard to grow and reach the next step in my managerial capabilities and you successfully pushed me over the edge. My team has been very impressed with my style over the past week as I let the team do the driving and me do the coaching and they have verbalized this with myself and my director. I plan to get more from our coaching sessions then you may believe possible. Thank you for your guidance and support as we move forward with this initiative." — Sales Manager , Internet Hardware and Software Company

"Thank you again for a productive day of training. As with most of us within the financial service/banking environment, I have had my fair share of training. Your class, hands down, was the best I've ever attended. Thank you for raising the bar in terms of my expectations on a go-forward beyond providing additional insight to client interaction.” — Vice President , Global Services Financial Services Company


Sales Training Expert Credentials

Media Coverage

Sales Training - BookReview.com logo Sales Training - bnet logo Sales Training - SellingPower logo Sales Training - Business Journal logo Sales Training - The Wall Street Journal logo Sales Training - The New York Times logoSales Training - BusinessWeek Online logo Sales Training - CNN Money logo Sales Training - Entrepreneur.com logo Sales Training - Call Center Times logo Sales Training - Training Magazine logo


Sales Training Expert Purpose

To support our clients in building world-class sales teams to successfully execute their business strategies.

Richardson is committed to helping sales and service professionals and their managers develop the knowledge, skills, and processes to exceed their sales goals and build lasting, profitable relationships with clients. Our end-to-end sales training solutions, in which we diagnose, design, train, and reinforce , create sales empowerment by providing the most effective solutions and tools that sales professionals can leverage 24 hours a day, 7 days a week, around the globe.

 


Sales Training Expert Curriculum

Richardson's sales training curriculum provides training for every phase of the sales cycle. We provide a total solution, and all parts of the sales curriculum are fully integrated to achieve immediate results and provide ongoing development and reinforcement.  Our programs and tools are proven and our interactive training methodology changes behavior. Sales professionals immediately apply the skills, strategies, and tools during the training and receive intense coaching and feedback.

All of our sales training programs are offered in fundamental and advanced levels.

Richardson Sales Training Curriculum*

*Most of our classroom programs are also available through interactive, web-based learning, are supported by diagnostics, and all of our programs include a Train-the-Trainer option. Click on an area above to learn more about Richardson's unparalleled curriculum.


Sales Training Expert Customers

We have the privilege of working with leading sales organizations worldwide. We value our relationships with our clients and are dedicated to their success.

A representative list includes:

Sales Training - Abott Laboratories logoSales Training - AIG logoSales Training - Bell South logoSales Training - Campbell's logoSales Training - Chubb Group  logoSales Training - citi logoSales Training - Credit Suisse logoSales Training - DELL logoSales Training - Deutsche Bank logoSales Training - Dupont logoSales Training - FedEx logoSales Training - GlaxoSmithKlien logoSales Training - Google logoSales Training - JP Morgan logoSales Training - Kodak logoSales Training - KPMG logoSales Training - Merill Lynch logoSales Training - Pricewaterhouse Coopers logoSales Training - Sony logoSales Training - Tiffany & Co logoSales Training - US Airways logoSales Training - Wharton logo


Sales Training Expert Differentiation

Our clients tell us we are unique because we deliver:

1. Results: Our impressive client metrics and the longevity of our relationships with global leaders demonstrate the effectiveness of our training solutions and why we are the industry leader.

2. Total Solutions: From Diagnostics to Design, Training, and through to Coaching and Reinforcement, we offer the critical components needed to maximize the impact of the training and create a robust sales culture.

3. Customization: Clients choose us because we provide training that is relevant to each audience while still providing core consistency across the organization. We quickly and deeply customize the content of our core comprehensive curriculum to integrate with our clients' strategies, markets, products, sales challenges, and tools. Customization allows for application during the training and contributes greatly to ROI.

4. Curriculum: Our comprehensive, modular, client-need-focused curriculum, both in the classroom and on the web, meets our clients' training needs across the board at every stage of the sales cycle, from prospecting to selling, presenting, negotiating, relationship management, and coaching.

5. Integration: We are the only provider with a thorough, consistent integration of each and every course we offer, which means our clients receive a true “building block” curriculum for reinforcement and continuous growth. Our courses truly talk to and build on each other.

6. Methodology: In the classroom, our interactive feedback methodology provides participants with intensive individual and team coaching and feedback, which results in faster , deeper behavioral change . In eLearning, this interactivity continues with tailored, continuous feedback from a personal sales coach.

7. Senior Trainers and Design Team: We have exceptional bench strength with a depth of global trainers with long tenure with Richardson with strong business and training backgrounds that add tremendous value to clients, and who live, breathe , and role model our methodologies, models, and experiences. Our design team is long tenured, talented, and creative, and partners with our trainers to ensure every program exceeds client expectations.

8. Blended Solution: No other provider offers clients so many choices, from skill training, to strategy, to over 50 hours of eLearning, which many clients have called “the best in the business.”

9. Our Clients: We have established deep , long-term relationships with Fortune 500 clients and many other industry leaders. As in true partnerships, we make each other more successful as we add value and keep them leveraging their best practices.

10. Recognition: Linda Richardson , Founder and Executive Chairman, has been recognized with a lifetime achievement award for training excellence from Selling Power magazine. She has been identified as the industry leader and has authored ten influential books on sales and sales management. Additionally, Linda and David DiStefano , CEO of Richardson, where both awarded with Training Outsourcing.com, Top 20 Most Influential Training Professionals , and Mr. DiStefano has been recognized in the Top Executive category by The American Business Awards.


Sales Training Expert Books
Sales Training - Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (Hardcover)

Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (Hardcover)

Go from manager to coach--and motivate your staff to unprecedented success!

Since the original publication of this classic guide, organizations have recognized that sales coaching is a sales manager's most important role. Now, author Linda Richardson has completely updated and revised Sales Coaching to include the latest tools and techniques, as well as a refined sales coaching process for increasing performance.

Sales Coaching will help you make the essential transition from boss to coach so you can help salespeople achieve their goals. In this new role, you will empower your people to reach their highest potential by removing obstacles while fostering self and peer coaching, allowing direct reports to take responsibility for their own development. Richardson's broader objective is to help build and sustain a sales culture of continuous improvement and sales excellence. Inside you'll find a clear, practical, five-step approach to sales coaching that will result in dramatic changes in behavior.

Sales Coaching includes brand new guidance on

  • Maximizing technology
  • Coaching more effectively
  • Remote coaching
  • Coaching in-the-action
  • Quarterly coaching plans

Richardson provides the skills and strategies you need to deliver feedback that changes behavior and strengthen relationships with your sales team. This new edition gives you everything you need to achieve your objectives and build a winning sales culture. You will watch members of your team reach performance heights they would not attain without your guidance. The results will benefit everyone--you, your staff, and ultimately your customers.

The choice is yours: Be a manager who makes your salespeople do their jobs, or be a coach who helps your salespeople succeed.

 

 

Sales Training - Perfect Selling

Perfect Selling

New York Times, USA Today, and Borders Best Seller

Order Today! - To Purchase Perfect Selling at our eStore, just Click Here . Special Introductory price of $13.50 - a 33% savings off of the retail price!

Five Days to Selling Success!

Richardson is excited to introduce Linda Richardson's new book, Perfect Selling.

Linda Richardson, who pioneered customer-focused selling, has pinpointed 5 stages of the sales call.  In her new book, Perfect Selling, she reveals how to master each stage in just twenty minutes a day—all so you can meet your sales objectives.  By learning her proven process, you'll learn how to:

  • Connect with your customer immediately
  • Explore customer needs with strategic questions
  • Leverage your presentation to the client's needs
  • Resolve your client's objections
  • Act when—and how—to end the call

Perfect Selling reveals the secrets to connecting with your clients, positioning your product, and walking away with a sale.

Perfect Selling is designed to help salespeople to:

  • Increase sales with new customers and expand present relationships
  • Gain control over the sales call to achieve objectives
  • Use their own style within a structure that maximize every minute of the sales
  • Accelerate preparation time and guide debriefing of a call
  • Increase call confidence because they have a game plan easy to understand

Linda Richardson is founder of Richardson , a leader in the global sales training industry. The recipient of many high-level sales awards, she is the author of numerous influential books, including Stop Telling, Start Selling; Selling by Phone; and Sales Coaching.


Sales Training Expert Articles
YOUR EMAILS THE IMPRESSION YOU MAKE
STICKY QUESTIONS
ROOM FOR TWO EXPERTS IN YOUR SALES CALL
NOT BUSINESS AS USUAL
NO BUDGET UNLESS OF COURSE
LEVERAGE YOUR PREPARATION
LEADS LEADS LEADS
GETTING THE STRAIGHT SCOOP
ESCALATION AS A NEGOTIATION STRATEGY
DECISION MAKERS VS INFLUENCERS
CHALLENGING MESSAGES
ASKING THE TOUGH QUESTIONS
A B C EMAIL OF PROSPECTING
A SALES METHODOLOGY

 
 
 
 
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