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Facebook - What can it do for your business?
Facebook - What can it do for your business?
A recent study by Comscore would lead us to believe that the 25-34 and 35+ age groups are in fact the largest growing demographics with growth of 181% and 98 % respectively. So what does this mean for you and more importantly what does this mean for your business?
The power of Facebook lies in that it is a decentralized social location for open communication. I have personally have found that with our customers we have experienced a much more frequent and rewarding interaction with our clients, that is discouraged by the increasingly formal etiquette of email in the workplace.
I have found that my network of Facebook friends is an amalgamation of my disparate myspace and LinkedIn networks. Your typical network of Facebook friends typically would consist of old friends, college friends and acquaintances, coworkers, past clients, business partners, or even… your boss. Of course you, determine who you allow in your network and you can adjust your privacy settings accordingly. However if you are a natural networker and a generally likeable person - it can be a very dynamic communication tool for expanding and capitalizing on your network. Facebook is a great facilitator in breaking down the boundaries between social and business circles.
So I bet you are asking yourself how this liberal encroachment of your privacy might help you. I have personally found that Facebook brought me in contact with business contacts that I have met over the years. I have found partners to collaborate on my current projects, effectively pulling together the power of my network. If you are sourcing start up capital, looking for a graphic artist or potential clients, a little digging through your network and you pull together a team to push your business forward.
Or even consider the possibilities of doing some snooping on a client prior to a meeting. By browsing a person Facebook profile you can get an idea of who this potential client is and how your business can help them, as well as breaking the ice. Casual browsing of a person’s profile will reveal mutual contacts, interests, hobbies, political affiliation, where they vaction, magazines or books they read and even where they like to spend their Friday nights.
Imagine being able to contact the CEO of your ideal client with a polite, personal message and with the salesperson’s best weapon, knowledge of the customer. The possibilities are there.
Next week I will be evaluating the advertising Facebook is offering and how it might fit in with your marketing strategy.
Facebook What can it do for your business - To learn more about this author, visit Daniel Patricio's Website.
Like this article? Share it with your friends
Facebook has rapidly evolved from its humble beginnings as an insular college community. Growing up – no longer jut a haven for college students, high school students or old parents desperately trying to fit in with the latest fad or online buzzword.
A recent study by Comscore would lead us to believe that the 25-34 and 35+ age groups are in fact the largest growing demographics with growth of 181% and 98 % respectively. So what does this mean for you and more importantly what does this mean for your business?
The power of Facebook lies in that it is a decentralized social location for open communication. I have personally have found that with our customers we have experienced a much more frequent and rewarding interaction with our clients, that is discouraged by the increasingly formal etiquette of email in the workplace.
I have found that my network of Facebook friends is an amalgamation of my disparate myspace and LinkedIn networks. Your typical network of Facebook friends typically would consist of old friends, college friends and acquaintances, coworkers, past clients, business partners, or even… your boss. Of course you, determine who you allow in your network and you can adjust your privacy settings accordingly. However if you are a natural networker and a generally likeable person - it can be a very dynamic communication tool for expanding and capitalizing on your network. Facebook is a great facilitator in breaking down the boundaries between social and business circles.
So I bet you are asking yourself how this liberal encroachment of your privacy might help you. I have personally found that Facebook brought me in contact with business contacts that I have met over the years. I have found partners to collaborate on my current projects, effectively pulling together the power of my network. If you are sourcing start up capital, looking for a graphic artist or potential clients, a little digging through your network and you pull together a team to push your business forward.
Or even consider the possibilities of doing some snooping on a client prior to a meeting. By browsing a person Facebook profile you can get an idea of who this potential client is and how your business can help them, as well as breaking the ice. Casual browsing of a person’s profile will reveal mutual contacts, interests, hobbies, political affiliation, where they vaction, magazines or books they read and even where they like to spend their Friday nights.
Imagine being able to contact the CEO of your ideal client with a polite, personal message and with the salesperson’s best weapon, knowledge of the customer. The possibilities are there.
Next week I will be evaluating the advertising Facebook is offering and how it might fit in with your marketing strategy.
Facebook What can it do for your business - To learn more about this author, visit Daniel Patricio's Website.
Like this article? Share it with your friends
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Here's how it all started. Hey girls, "I just signed up for a Facebook account." |
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I’m an email junkie going back as far as I can remember. It’s by far my favorite way to communicate. |
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A few weeks ago I wrote a post pointing out the growing usefulness of Facebook as a business tool. It isn’t that I am so enamored with the social network as I am optimistic that the new open platform will allow deve... |
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Jesse Stay is a social media guru. He is the co-author of I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook with Jason Alba. This book helps individuals and business o... |
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| Just wanted to post something short and sweet today. I’m still a little perturbed about my meeting at work on Tuesday, so I decided to post some opportunities the new Facebook layout proposes for businesses. My theo... |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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![]() Daniel Patricio (Visit Daniel's Website) DANIEL PATRICIO is the event marketing specialist for BizLaunch.ca, Canada’s leading small business training company. It works with startups less than five years old, which includes people who are thinking about starting a business, preparing to launch or currently running one. Founded by experienced entrepreneurs wishing to give back some knowledge, the company trains, advises and guides new entrepreneurs through products such as its 12-hour Up & Running BizLaunch Program, Staples BizLaunch Seminars, Bell BizLaunch Seminars and one-to-one BizCoaching System. BizLaunch has trained over 10,000 new entrepreneurs worldwide. BizLaunch has used Facebook as a means to intimately interact with their customers, nurture positive long term client relations and maximize the effectiveness of their network. The BizLaunch Facebook Group can be found at: www.facebook.com/ group.php?gid=2381887392&ref=share
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Here's how it all started. Hey girls, "I just signed up for a Facebook account."
I’m an email junkie going back as far as I can remember. It’s by far my favorite way to communicate.
Jesse Stay is a social media guru. He is the co-author of I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook with Jason Alba. This book helps individuals and business o...











