Facebook - What can it do for your business?
Facebook - What can it do for your business?
A recent study by Comscore would lead us to believe that the 25-34 and 35+ age groups are in fact the largest growing demographics with growth of 181% and 98 % respectively. So what does this mean for you and more importantly what does this mean for your business?
The power of Facebook lies in that it is a decentralized social location for open communication. I have personally have found that with our customers we have experienced a much more frequent and rewarding interaction with our clients, that is discouraged by the increasingly formal etiquette of email in the workplace.
I have found that my network of Facebook friends is an amalgamation of my disparate myspace and LinkedIn networks. Your typical network of Facebook friends typically would consist of old friends, college friends and acquaintances, coworkers, past clients, business partners, or even… your boss. Of course you, determine who you allow in your network and you can adjust your privacy settings accordingly. However if you are a natural networker and a generally likeable person - it can be a very dynamic communication tool for expanding and capitalizing on your network. Facebook is a great facilitator in breaking down the boundaries between social and business circles.
So I bet you are asking yourself how this liberal encroachment of your privacy might help you. I have personally found that Facebook brought me in contact with business contacts that I have met over the years. I have found partners to collaborate on my current projects, effectively pulling together the power of my network. If you are sourcing start up capital, looking for a graphic artist or potential clients, a little digging through your network and you pull together a team to push your business forward.
Or even consider the possibilities of doing some snooping on a client prior to a meeting. By browsing a person Facebook profile you can get an idea of who this potential client is and how your business can help them, as well as breaking the ice. Casual browsing of a person’s profile will reveal mutual contacts, interests, hobbies, political affiliation, where they vaction, magazines or books they read and even where they like to spend their Friday nights.
Imagine being able to contact the CEO of your ideal client with a polite, personal message and with the salesperson’s best weapon, knowledge of the customer. The possibilities are there.
Next week I will be evaluating the advertising Facebook is offering and how it might fit in with your marketing strategy.
Facebook What can it do for your business - To learn more about this author, visit Daniel Patricio's Website.
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Facebook has rapidly evolved from its humble beginnings as an insular college community. Growing up – no longer jut a haven for college students, high school students or old parents desperately trying to fit in with the latest fad or online buzzword.
A recent study by Comscore would lead us to believe that the 25-34 and 35+ age groups are in fact the largest growing demographics with growth of 181% and 98 % respectively. So what does this mean for you and more importantly what does this mean for your business?
The power of Facebook lies in that it is a decentralized social location for open communication. I have personally have found that with our customers we have experienced a much more frequent and rewarding interaction with our clients, that is discouraged by the increasingly formal etiquette of email in the workplace.
I have found that my network of Facebook friends is an amalgamation of my disparate myspace and LinkedIn networks. Your typical network of Facebook friends typically would consist of old friends, college friends and acquaintances, coworkers, past clients, business partners, or even… your boss. Of course you, determine who you allow in your network and you can adjust your privacy settings accordingly. However if you are a natural networker and a generally likeable person - it can be a very dynamic communication tool for expanding and capitalizing on your network. Facebook is a great facilitator in breaking down the boundaries between social and business circles.
So I bet you are asking yourself how this liberal encroachment of your privacy might help you. I have personally found that Facebook brought me in contact with business contacts that I have met over the years. I have found partners to collaborate on my current projects, effectively pulling together the power of my network. If you are sourcing start up capital, looking for a graphic artist or potential clients, a little digging through your network and you pull together a team to push your business forward.
Or even consider the possibilities of doing some snooping on a client prior to a meeting. By browsing a person Facebook profile you can get an idea of who this potential client is and how your business can help them, as well as breaking the ice. Casual browsing of a person’s profile will reveal mutual contacts, interests, hobbies, political affiliation, where they vaction, magazines or books they read and even where they like to spend their Friday nights.
Imagine being able to contact the CEO of your ideal client with a polite, personal message and with the salesperson’s best weapon, knowledge of the customer. The possibilities are there.
Next week I will be evaluating the advertising Facebook is offering and how it might fit in with your marketing strategy.
Facebook What can it do for your business - To learn more about this author, visit Daniel Patricio's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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