Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Lesson #5: You Are Worth More than Your Net Worth



  Articles
Lesson #5: You Are Worth More than Your Net Worth
   

Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Unlike his brother, Candler never went to college. He had been interested in attending medical school, but lacked the necessary funds. What Candler lacked in formal education, he made up for in ambition. Candler had never been content to work at paltry wages for others. He knew that with enough determination, and the right connections, he could make a success of himself on his own terms.

To this end, Candler was one of the most relentless competitors in modern American business history. Although he had been taken under the wing of and given his very first job by pharmacist George J. Howard, Candler had no reservations about not only quitting, but creating his own pharmacy and setting himself up as Howard’s chief competitor. Nor did Candler hesitate when it came to his marketing campaigns, which readily questioned Howard’s professional competence. Eloping with Howard’s daughter a few months later was the icing on the cake.

However, as much of a competitor as Candler turned out to be, so too was his generosity at a level unmatched by most. Indeed, due in part to his ardent religious beliefs, Candler was ready and willing to give away much of the wealth he had accumulated over the years. After all, he knew that money had never been his most important asset.

Stemming from his Christianity, Candler believed that personal wealth was a divine trust that ought to be used for the benefit of humanity. Much like the ideas espoused in Andrew Carnegie’s “Gospel of Wealth”, Candler thought that the wealthy in particular had a duty to give their wealth away during their lifetime to benefit the rest of society. He opposed people who did not share his point of view.

Much like the creativity Candler displayed in growing his Coca-Cola Company, he was in fact one of the first to pioneer the concept of ‘challenge fundraising’, whereby he would pledge an amount of money to a charity if it could raise the same amount on its own. Though rare during his time, this type of fundraising has become commonplace in the nonprofit sector today.

In giving away his fortune, Candler created the Coca-Cola Scholars Foundation, a nonprofit organization dedicated to sending disadvantaged but deserving children to college to receive an education. He also helped fund the Emory University Hospital to fulfill the city’s needs as its previous institute had outgrown its fifty-bed capacity.

His economic success might have helped define his place in American history, but Candler got to where he did by using all of the assets he had available to him outside of the financial realm.



Lesson #5: You Are Worth More than Your Net Worth

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | Post | Republish | More  


Related Articles Related Articles
7 tips to help you charge what you are worth
  If you are not already charging what you are worth—ask yourself why aren’t you? Here are 7 tips to help you charge what you are worth.
Is everyone else getting wealthy off your efforts except you?
  Are you the proverbial nice guy who refuses payment even though you went miles out of your way to help out? Have people told you, you are too nice for your own good? Think about the last time you knew you should ...
Doing Poorly Until You Learn To Do Better
  Anything worth doing is worth doing poorly. When I was a youngster I got into a number of fist fights on the school grounds. Now fighting was obviously frowned on by all teachers, but in those days kids settled diff...
When Net Worth Is Important to a Franchisor and How To Overcome It
  A prospective franchisee’s application will depend considerably on his net worth. While it is a must, real good franchisor make an exception for the candidates who have other skills such as experience in the field o...
More Business Card Ideas
  Last issue's idea of putting something on the back of your business card that people will want to keep to struck a chord with some of you who tell me you plan to use it.

Related Forum Posts Related Forum Posts
New Profile - Philip Knight, Nike New Profile - Philip Knight, Nike
If you were a Billionnaire... If you were a Billionnaire...
The 4-Hour Workweek The 4-Hour Workweek
Women specific business directory - Yes, I have one! Women specific business directory - Yes, I have one!
Guy Laliberté Profile Guy Laliberté Profile
Re: Bill Gates falls to #3 richest in the world Re: Bill Gates falls to #3 richest in the world
Dan Kennedy Marketing Methods Dan Kennedy Marketing Methods
Re: Women entrepreneur millionaires Re: Women entrepreneur millionaires

 
Famous Entrepreneur Video
Coke vs Pepsi Video - A documentary about the 100 year old war between the two cola giants Coke and Pepsi.
Become An Author

Asa Candler Picture Asa Candler Newsletter
Get our free newsletter to learn more about Asa Candler and other famous entrepreneurs!

Email:
Name: