Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Liquid Gold: How Candler Turned a Drink into an Empire

Asa Candler Articles
Liquid Gold: How Candler Turned a Drink into an Empire
Free Download - Lesson #2: Stand Out To Safeguard Your Brand
Name: Email:

“Every human life is made to fit some place, and there is a place for every life,” Candler once said. “The lives and the places are made for each other that they may serve the purposes of the God who made them.” In creating his billion dollar empire, Candler seemed to have found his fit in life. Today, it is estimated that nearly half a million times every minute of every day, someone consumes a Coca-Cola product. How did a young man with less than $2 to his name go on to create one of the most successful companies in America?

Marketing: The company’s original beverage formula may be a highly prized secret, but its marketing strategy is far from it. Ask your father or your grandfather and it is likely that each generation of your family can remember a different Coca-Cola advertisement or jingle. Candler created a tradition of aggressive marketing that has been continued by the Coca-Cola Company to this day.

Branding: Candler went to great lengths to make his company stand out. From the unique design of its Coke bottles – so much so that a consumer could pick it out from the crowd in the dark – to the marketing messages of originality and authenticity, Candler tried to ensure that no other copycat beverages stood a chance of confusing consumers.

Continuity: Consumers might like to be kept on the edge of their seats in anticipation of what companies are about to do next, but Candler also understood that when something worked, it just worked. By sticking with the classic Coke formula, Candler built up brand loyalty to an unprecedented level. The company continued to innovate with the introduction of new products, but it later learned the hard way not to mess with success.

Vision: Candler took an unsuccessful headache remedy and turned it into the century’s most popular nonalcoholic beverage. By looking past the obstacles and being willing to reformulate the product, Candler was able to dream a larger dream for Coca-Cola than its original inventor ever could have.

Assets: He may not have had a formal education or much money growing up, but Candler was well aware of the other assets he possessed, and he took them as far as they would go. He used his connections and competitiveness to propel himself forward. In the end, he knew these assets were worth far more than his fortune, which made him so willing to give it all away.

The secret ingredients in Coke arouse as much speculation and curiosity today as they did 100 years ago – a testament to Candler’s success. The company has branched out from the soft drink industry and now produces such other popular products as Dasani bottled water and Minute Maid orange juice. However, it has stayed true to Candler’s dream of spreading the Coca-Cola name as far and wide as it possibly can. From the streets of Russia to the hills of Kenya, people around the world continue to be joined together over their love of all things Coca-Cola.





Liquid Gold How Candler Turned a Drink into an Empire

Like this article? Share it with your friends

Article Feedback
 Liquid Gold How Candler Turned a Drink into an Empire The story about Coca-cola and Asa Candler is a very fascinating story. http://makekessef.blogspot.com
Commented on Liquid Gold How Candler Turned a Drink into an Empire.
 Liquid Gold How Candler Turned a Drink into an Empire good
Commented on Liquid Gold How Candler Turned a Drink into an Empire.
 Liquid Gold How Candler Turned a Drink into an Empire Leave Your Feedback
article feedback

Article Feedback
Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website


To learn more about the Evan Elite Author Program please contact us.

great young entrepreneurs Video
Coke vs Pepsi Video - A documentary about the 100 year old war between the two cola giants Coke and Pepsi.
great young entrepreneurs Video

great young entrepreneurs Asa Candler Newsletter
Get our free newsletter to learn more about Asa Candler and other famous entrepreneurs!

Name:
Email:





Evan Elite Authors
Dave Kurlan  
Leanne Hoagland-Smith  
Staging Diva  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Strategic Plan Icon Strategic Plan
Coaching System Icon Coaching System
Opposing a Franchisor’s Motion Icon Opposing a Franchisor’s Motion
Double Digit Growth eguide Icon Double Digit Growth eguide
Working with a Virtual Assist Icon Working with a Virtual Assist
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
 
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2007
Top SEO Posts of the Year
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Ama Florence Egueh Adidogomé, Togo,
Ama Florence Egueh
Adidogomé, Togo
SEO For Africa

If I Were A Startup...
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Paul Newman, Newman's Own
Paul Newman
Newman's Own
Tony Robbins, AR Companies
Tony Robbins
AR Companies
Famous Entrepreneurs

Entrepreneur Advice
Brad Feld, Venture Capitalist
Brad Feld
Venture Capitalist
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How to get an employee to resign
By Michael Smyth
     How to stop your business partner ripping you off
By Michael Smyth
     Where the Bible teaches us how to improve our cashflow
By Michael Smyth

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information