Dressed For Success: How Emporio Armani Became an Empire
Dressed For Success: How Emporio Armani Became an Empire
Philosophy: Armani once said, “With fashion you have to renew yourself…you’re only as good as your last collection.” For over thirty years, he has managed to stay both current and also classic. Armani has never strayed from his original vision of creating understated and elegant clothing. It is this consistency that has garnered him his loyal following and built up his reputation.
Marketing: Armani was the first designer to begin to make use of celebrity marketing. By locating a press office in Hollywood, he had prime access to all of the industry’s hottest stars. From actors to athletes, Armani took whatever opportunity he could to promote his clothing to an A-list clientele, thus boosting his reputation as a designer of luxurious and elite high fashion attire.
Branding: If you are looking to buy an outfit for a night out, Armani has the clothes for you. If you want to have a nice dinner out on the town, he has the perfect restaurant for you too. And now, if you are looking to stay in a chic hotel, Armani is there for you as well. By carefully crossing over industries and extending his brand to include a vast array of products of similar luxury and quality as his clothes, Armani has managed to reach a wider audience than just his clothes ever could.
Control: “The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it’s a lot of responsibility,” says Armani. “It would be very hard for me to do things somebody else’s way.” From taking care of even the smallest detail on the runway to refusing to be bought out by Moët Hennessy Louis Vuitton, Armani has maintained complete control of his company, allowing him to do things his way.
Responsibility: The larger his company grew, the more Armani believed he had a duty to ensure it was contributing, and not taking away, from a healthier tomorrow for his consumers. By using environmentally friendly materials and supporting larger social issues, Armani has directed his business to be a leader in the fight for a brighter future.
“At this point I think of myself more as an entrepreneur than a designer,” says Armani, reflecting on the success of his career. “This is my life’s work and I’m more passionate about it than ever.”
Dressed For Success How Emporio Armani Became an Empire
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“In this business you can’t have a destination, an arrival point,” says Armani. “Otherwise your competitors will overtake you, or you become complacent.” With over $1.5 billion in revenue, Armani remains Chairman, President and CEO of the company he started over thirty years ago. The mere mention of the designer’s name – first or last – and consumers the world over know not only who you are talking about, but also of the luxury product lines for which he has become famous. How did this once-poor boy, hiding from war bombs in a small town in Italy, go on to become one of the world’s leading and most successful experts on fashion and design?
Philosophy: Armani once said, “With fashion you have to renew yourself…you’re only as good as your last collection.” For over thirty years, he has managed to stay both current and also classic. Armani has never strayed from his original vision of creating understated and elegant clothing. It is this consistency that has garnered him his loyal following and built up his reputation.
Marketing: Armani was the first designer to begin to make use of celebrity marketing. By locating a press office in Hollywood, he had prime access to all of the industry’s hottest stars. From actors to athletes, Armani took whatever opportunity he could to promote his clothing to an A-list clientele, thus boosting his reputation as a designer of luxurious and elite high fashion attire.
Branding: If you are looking to buy an outfit for a night out, Armani has the clothes for you. If you want to have a nice dinner out on the town, he has the perfect restaurant for you too. And now, if you are looking to stay in a chic hotel, Armani is there for you as well. By carefully crossing over industries and extending his brand to include a vast array of products of similar luxury and quality as his clothes, Armani has managed to reach a wider audience than just his clothes ever could.
Control: “The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it’s a lot of responsibility,” says Armani. “It would be very hard for me to do things somebody else’s way.” From taking care of even the smallest detail on the runway to refusing to be bought out by Moët Hennessy Louis Vuitton, Armani has maintained complete control of his company, allowing him to do things his way.
Responsibility: The larger his company grew, the more Armani believed he had a duty to ensure it was contributing, and not taking away, from a healthier tomorrow for his consumers. By using environmentally friendly materials and supporting larger social issues, Armani has directed his business to be a leader in the fight for a brighter future.
“At this point I think of myself more as an entrepreneur than a designer,” says Armani, reflecting on the success of his career. “This is my life’s work and I’m more passionate about it than ever.”
Dressed For Success How Emporio Armani Became an Empire
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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