||Like it? PLEASE +1 it! Thanks!|
From Milan to Massachusetts to Minsk: Armani Takes on the World
In the early 1960s, Armani crossed over to work for Nino Cerutti, an Italian fashion designer who was becoming well-established in the industry. Armani was hired to work as an assistant designer for Ceruttiís line of menís wear, Hitman. Over the next decade, Armani continued to work for Cerutti, but due to the high demand of his skills, he also became a successful freelance designer. At one point he was contributing fashions to ten different fashion houses at once, including some of the biggest names, such as Ungaro and Zegna.
A chance encounter in 1966 would set Armani down a new path. That was the year he met a young architect named Sergio Galeotti. Galeotti was eleven years younger than Armani, but recognized the talent in the young designer. He moved to Milan to be with Armani, all the while encouraging him to go off on his own and create his own collection rather than continue to design for others.
In 1970, Armani finally left Cerruti. He continued chasing freelance work until 1974, when Galeottiís words of encouragement seemed to finally pay of. That year, Armani and Galeotti decided to create their own company. With an initial investment of ten thousand dollars, which they had collected from the sale of their Volkswagen car, the two founded Giorgio Armani S.p.A.
Armani immediately set out to create a unique line of menís wear. His first outfit would in fact become his signature piece Ė the ďunconstructedĒ suit jacket. By removing the standard lining and padding that had previously always held jackets into their stiff form, Armani created a new, more fluid jacket that became wildly popular for both men and women.
Over the next decade, Armani continued to design clothes that were neutral in colour and often considered androgynous. However, as more and more women entered the workforce, Armaniís clothing began to appeal to a wider audience. Whereas his critics saw his designs as understated, his customers saw them as subtle and elegant.
Armaniís success with his initial lines enabled the pair to expand the venture, launching a chain of Emporio Armani stores around the world. These retail outlets focused on ready to wear clothes for the younger customer, and also stocked Armaniís latest efforts into various other product areas, such as fragrances.
In 1985, at the age of 40, Galeotti died of AIDS. Speculation began to rise that Armani would soon retire. However, he chose to continue on, in memory of his partner. Armani stepped into the shoes of Galeotti, who had been in charge of the business side of the company, and continued to lead it to greater heights.
Despite receiving offers to form joint partnerships with the likes of Louis Vuitton and Gucci, Armani has retained total control of his company. Today, the Armani brand has grown to include much more than just clothing. Under its eight main labels, the company manufactures cosmetics, fragrances, home interiors, jewelry, watches and eyewear. In 2006, Forbes named Giorgio Armani the most successful Italian designer, with a personal net worth of $4.1 billion.
Related ArticlesThe House of Armani: The Early Years of the Fashion King
Lesson #2: Try Personalized Promotion On For Size
Dressed For Success: How Emporio Armani Became an Empire
Lesson #4: Micro Managing Can Mean Mega Success
Lesson #5: Your Conscience is Your Chicest Business Accessory
Lesson #3: Stretch Your Brand but Do Not Let It Snap
Lesson #1: Sharpen but Never Stray From Your Vision
3 Success Lessons from Giorgio Armani
The Tale of the Toothache
What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 9)
Employee vs. Independent Contractor: Ignore This at Your Peril!
The intuition vs. analysis conundrum
Starting your own clothing brand
Employee or Independent Contractor?... That is the Question!
The Ultimate Fighting Champion: Dana White is Born
Russell Simmons and Kimora Lee
Creating Business Wealth: The #1 Trait of Top Achievers
Do You Use Your Introversion as An Excuse for Not Marketing Yourself?
Let's face it... employee wages are sacrosanct
Home > Famous-Entrepreneurs > Giorgio Armani > From Milan to Massachusetts to Minsk Armani Takes on the World > Google +
Free PDF Download
Giorgio Armani Quotes
By Giorgio Armani
Related Forum PostsName for website
Re: Dream it. Wish it. Do it!
Re: The Best Method for Online Marketing
Who Said Twitter Doesn't Work...?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|