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Lesson #4: Micro Managing Can Mean Mega Success

Giorgio Armani Articles
Lesson #4: Micro Managing Can Mean Mega Success

If there is one thing Armani does well, aside from designing clothes of course, it is micro managing. “My work is my life,” he says. “Even though it is good to take a holiday, after two vacations it is boring.”

Armani’s reputation as being a stickler for details, as well as a workaholic, precedes him in the fashion industry. Indeed, it is widely considered to be one of his greatest assets, and what enabled him to grow while his competition floundered. Whether he is behind the scenes at one of his fashion shows or working the night away in his company boardroom, no detail is too small for Armani’s attention.

Before ever even taking out the sewing machine, Armani has already done his research into the fabric and materials. Similarly, at every one of his fashion shows, Armani is always on the move. From personally greeting his models to consulting the hairdressers about what styles to create for the evening, Armani is involved in every step along the way. At times, he has even personally taken over the job of make up artist, if he felt it was being done according to his satisfaction.

“It’s a long process, the preparation of the hair and make up and it almost seems like I really shouldn’t be here sort of – people might think it’s a waste of my time,” he says. “But, I need to have a presence here to sort of control what’s going on in terms of hair and make up.”

Armani’s need to have total control over every aspect of his operations is one of the reasons he has refused to give in to the temptation that so many other designers have of selling off their company or buying out smaller fashion houses to scale up. Indeed, he is rare in the industry in that he entirely controls his own business. This, he says, is because of his need for independence and creative control.

“It gives me the freedom to pursue projects and initiatives that I feel passionate about, even if in the short term they may not deliver a financial return,” says Armani. When asked whether his foray into accessories, for instance, would not have been easier had he done it in partnership with the likes of Louis Vuitton or Gucci, already specialists in the field, Armani replies, “Yes, but it would have kept me from seeing just what I myself could accomplish. This kind of work is my entire life and the idea of seeing others manage it would have been very difficult, no, impossible.”

Armani is a free agent and he wants to keep it that way. That is also the reason why he has refused to take his company public. “At the moment we are perfectly able to finance our projects without going onto the stock market to raise capital,” says Armani. “If we were to become a listed company, I would have to be constantly justifying certain expenses to my shareholders, expenditures that are sometimes absurdly enormous but which can produce an enormous return. And I don't see why I should.”





Lesson 4 Micro Managing Can Mean Mega Success

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Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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