Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

The Perpetual Pitchman: How Popeil Became a Multi-Millionaire

Ron Popeil Quote


Staff post about: Ron Popeil
Become an Author

Free PDF Download
Ron Popeil Quotes - By Ron Popeil

Name: Email:


There are some who say that what Popeil has been able to accomplish in his career is nothing short of magic. To create an empire out of seemingly nondescript kitchen wares is without a doubt an impressive feat. It was not, however, magic. The secrets behind Popeil’s success are as simple to follow as the instructions on his Veg-O-Matic.

He put the product first: Most television viewers have at one point or another seen one of Popeil’s infomercials, but few would ever be able to recall his name. That is because whether he was selling on the streets of Chicago or live on his infomercials, Popeil always put the product ahead of himself. He understood how to make the product come across as appealing as possible, and from design to distribution, that was his sole focus.

He used clever marketing: 60 percent of the way into the infomercial, you made your first sales pitch. And you did not just make it once; you made it three times. That was just one of Popeil’s handy little marketing strategies. Popeil left no stone unturned when it came to his pushing his products. Every step of the sales process was part of his carefully crafted marketing strategy to bring in as much profit as possible.

He created his own products: Popeil was a firm believer in the fact that product development and marketing went hand in hand; without a clear handle on one, the other would rarely be successful. It was in designing and manufacturing his own products that Popeil developed the know-how and the passion that would see his marketing through.

He strove for perfection: Whether it was the angle of the glass cover on his Showtime Rotisserie, or the sales pitch for his Pocket Fisherman, Popeil always strove for 100 percent satisfaction before presenting something to the public. Believing that practice makes perfect, Popeil strove to ensure both his products and his sales pitches were at the height of perfection.

He put in the time: Few other entrepreneurs can claim to be as hard working as Popeil. Whether it was waking up at the crack of dawn as a teenager to chop hundreds of pounds of vegetables to use for his day’s demonstrations, or spending hours on end in his kitchen testing facility, Popeil put in the hours he needed to get his products off the ground and selling.

All of these factors come down to what Popeil believes are the two most essential keys to success: quality and reputation. In fact, “It’s all I have,” he says. By building up his reputation for quality kitchen and home products, and by making his infomercials strategic and as entertaining as they could be, Popeil was able to generate a loyal customer base. His products and late night infomercials may have been parodied on everything from “The Simpsons” to “Saturday Night Live,” but with his multi-million dollar fortune under his belt, it is Popeil who is now having the last laugh.


Related Articles

  Lesson #3: The Best Product is the One that Sells Itself
  Lesson #5: Dogged Persistence Makes the Best Pitchman
  Mr. Infomercial: The Early Years of Ron Popeil
  Lesson #4: Test Your Product and Test Your Pitch
  Lesson #1: Make the Product the Star of the Show
  As Seen On TV: Popeil Goes From Poverty to Prime Time
  Lesson #2: Use Subtle Marketing to Evoke a Strong Message
  Take time
  Billy Mays Vs. Michael Jackson
  Mrs Perpetual Motion
  The Knives Your Sales People Should Have
  Television's Best Persuasive Ads/Commercials and Infomercials
  Coyote
  As Seen on TV- How Billy Mays Taught Us to Be Proud to Be a Pitchman
  No Way to Treat “Friends” Facebook Nation gets its Magna Carta
  Top Online Business Opportunities - The Anatomy Of A Leader Part One
  Lesson #2: Produce What People Need
  Remain Open to Learning and New Ideas
  HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
  Managing Perpetual Workplace Changes

Home > Famous-Entrepreneurs > Ron Popeil > The Perpetual Pitchman How Popeil Became a MultiMillionaire >

Free PDF Download
Ron Popeil Quotes - By Ron Popeil

Name: Email:


Related Forum Posts

Ron Popeil Interview Ron Popeil Interview
Re: Free elecrtricity generator Re: Free elecrtricity generator
Top 50 Entrepreneurs Ever! Top 50 Entrepreneurs Ever!

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.