Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
White knew that UFC could have a fighting chance in becoming a success if only he could focus on attracting the right people. From the very first day he took over operations at UFC, White has had a clear idea about who his audience was, and what kinds of people were going to be tuning in to his events. “UFC is definitely a younger guy's sport,” says White. “Our target audience is anywhere from age 17 to 35.”
While White wanted his UFC fighters to be household names, he knew that it was most likely going to be the 17-35 population to make them so – and, male. In looking for demographics to go after, White says, “Women isn’t one of them. One of the things we have always said, is we know what this is for – it’s for males 18-34. And if women watch, that's just gravy for us – that’s beautiful.”
Obviously the more people that tune into UFC events, the better it would be for White. But, he was not about to spend his time and energy on a market that he could not be sure of. “Our female fan base has grown incredibly,” says White. “But to go out and market toward women would be very expensive and not make much sense.”
White also had his reservations about targeting the older market. “I think we have tried to go after those people that are boxing fans,” he says. “I have not spent a ton of money trying to go after that market but we have definitely advertised toward them, too.”
There was a certain future for the sport, according to White, but only if he spent his time and money as efficiently as possible in marketing it – towards only those people who he was sure would take the bait. “I think there's a lot of room to grow here in the United States,” he says. “I don't think we've even scratched the surface of how big this will be. We've built this thing so big in the last six years because it's infectious.”
While White did not specifically target the older and female demographics, he did make a real effort to attract the Hispanic and urban markets. He had a strong belief that of all the world’s major sports – cricket, football – it was the UFC that would be able to cross all the borders. “If you put two guys in the Octagon and have them fight, that crosses language barriers, ethnic barriers, everything,” he says. “In the United States, they all want to see the Americans beat the Canadians or the English or whoever else. UFC is a very international brand.”
Lesson 5 Do Not Waste Time Marketing Outside Your Target Audience
Like this article? Share it with your friends
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”
White knew that UFC could have a fighting chance in becoming a success if only he could focus on attracting the right people. From the very first day he took over operations at UFC, White has had a clear idea about who his audience was, and what kinds of people were going to be tuning in to his events. “UFC is definitely a younger guy's sport,” says White. “Our target audience is anywhere from age 17 to 35.”
While White wanted his UFC fighters to be household names, he knew that it was most likely going to be the 17-35 population to make them so – and, male. In looking for demographics to go after, White says, “Women isn’t one of them. One of the things we have always said, is we know what this is for – it’s for males 18-34. And if women watch, that's just gravy for us – that’s beautiful.”
Obviously the more people that tune into UFC events, the better it would be for White. But, he was not about to spend his time and energy on a market that he could not be sure of. “Our female fan base has grown incredibly,” says White. “But to go out and market toward women would be very expensive and not make much sense.”
White also had his reservations about targeting the older market. “I think we have tried to go after those people that are boxing fans,” he says. “I have not spent a ton of money trying to go after that market but we have definitely advertised toward them, too.”
There was a certain future for the sport, according to White, but only if he spent his time and money as efficiently as possible in marketing it – towards only those people who he was sure would take the bait. “I think there's a lot of room to grow here in the United States,” he says. “I don't think we've even scratched the surface of how big this will be. We've built this thing so big in the last six years because it's infectious.”
While White did not specifically target the older and female demographics, he did make a real effort to attract the Hispanic and urban markets. He had a strong belief that of all the world’s major sports – cricket, football – it was the UFC that would be able to cross all the borders. “If you put two guys in the Octagon and have them fight, that crosses language barriers, ethnic barriers, everything,” he says. “In the United States, they all want to see the Americans beat the Canadians or the English or whoever else. UFC is a very international brand.”
Lesson 5 Do Not Waste Time Marketing Outside Your Target Audience
Like this article? Share it with your friends
 | |
 |
This site is very user friendly. For not having to pay, i can enjoy reading hundreds of success stories and build my own ideas from them. Well worth investing my resources in a site that doesnt charge me and arm and a leg just to get a sneak peak.
Commented on Lesson 5 Do Not Waste Time Marketing Outside Your Target Audience. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
|
 | ||
 |
||
|
||
 |
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Woman business success Selling Shovels Breakdown, Breakthrough Recession Proof Networking Challenges |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
More PR Resources
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
