Under the Bright Lights of Success: How White Fought His Way to the Top
Under the Bright Lights of Success: How White Fought His Way to the Top
Guts: White was an amateur boxer. Everybody knew he could throw a punch. But, how would he manage in the world of business? Would he prove to be just as strong? Indeed, White proved the naysayers wrong in reestablishing the credibility and success of the UFC. White was denied opportunities from both the media and corporate sponsors, but fought back to have the final win.
Passion: “Do you like the fights?” White asks. “That's what it's really all about. I'm a guy who did exactly what he wanted to do. When you do that, the money follows.” From the very first day White stepped into the ring, he knew his life was meant for the fight. Whether it was in front of or behind the scenes, White took a chance in following his passion. It was a chance that paid off.
Satisfaction: “Boxing has a lot of problems,” says White. “It's not just one problem; they have a ton of problems. At the end of the day, it's all about the money.” White wanted the UFC to be more than just a money-making machine. He wanted to give the fans an experience that they would never forget. From making his fighters accessible to creating an unbeatable live show, White accomplished his goal.
Reputation: When American Senator John McCain called the UFC “human cockfighting,” White knew something had to change. He wanted to legitimize his sport in the eyes of his critics in order to become accepted in the mainstream culture. He began to embrace stricter rules and official state sanctioning, and promoted the event as a sport, rather than a spectacle.
Marketing: White is a realistic man. While he does not understand those who do not share his passion for the UFC, he admits that they indeed are out there. And, he does not waste his time or energy on trying to convert them. Instead, he focuses his marketing campaigns on the younger male demographic, the group in which White knows he will find his success.
White is a man who loves what he does and has been rewarded accordingly. He continues to act as President of the UFC, and although he acknowledges his modest achievements thus far, he sees only greater opportunities ahead. “It was an amazing year for us,” White says of the accomplishments of the UFC in 2006. “We exceeded a lot of the goals that we had set for ourselves. It was an incredible year, but you ain’t seen nothing yet. Wait 'til you see 2007. We're going to blow everybody's mind again in 2007.”
Under the Bright Lights of Success How White Fought His Way to the Top
Like this article? Share it with your friends
“I’m pretty happy with the way everything has worked out with UFC,” says White. “We’ve come a long way in a couple of years.” From working as a hotel bellhop to managing a multi-million dollar company, White has most certainly come a long way from where he started off. How did this boy who could barely make it through high school, become a millionaire and the envy of men across America?
Guts: White was an amateur boxer. Everybody knew he could throw a punch. But, how would he manage in the world of business? Would he prove to be just as strong? Indeed, White proved the naysayers wrong in reestablishing the credibility and success of the UFC. White was denied opportunities from both the media and corporate sponsors, but fought back to have the final win.
Passion: “Do you like the fights?” White asks. “That's what it's really all about. I'm a guy who did exactly what he wanted to do. When you do that, the money follows.” From the very first day White stepped into the ring, he knew his life was meant for the fight. Whether it was in front of or behind the scenes, White took a chance in following his passion. It was a chance that paid off.
Satisfaction: “Boxing has a lot of problems,” says White. “It's not just one problem; they have a ton of problems. At the end of the day, it's all about the money.” White wanted the UFC to be more than just a money-making machine. He wanted to give the fans an experience that they would never forget. From making his fighters accessible to creating an unbeatable live show, White accomplished his goal.
Reputation: When American Senator John McCain called the UFC “human cockfighting,” White knew something had to change. He wanted to legitimize his sport in the eyes of his critics in order to become accepted in the mainstream culture. He began to embrace stricter rules and official state sanctioning, and promoted the event as a sport, rather than a spectacle.
Marketing: White is a realistic man. While he does not understand those who do not share his passion for the UFC, he admits that they indeed are out there. And, he does not waste his time or energy on trying to convert them. Instead, he focuses his marketing campaigns on the younger male demographic, the group in which White knows he will find his success.
White is a man who loves what he does and has been rewarded accordingly. He continues to act as President of the UFC, and although he acknowledges his modest achievements thus far, he sees only greater opportunities ahead. “It was an amazing year for us,” White says of the accomplishments of the UFC in 2006. “We exceeded a lot of the goals that we had set for ourselves. It was an incredible year, but you ain’t seen nothing yet. Wait 'til you see 2007. We're going to blow everybody's mind again in 2007.”
Under the Bright Lights of Success How White Fought His Way to the Top
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
|
 | ||
 |
||
 |
||
 |
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 The Entrepreneurial Sweet Spot Strategic Plan Canadian Leadership Sample Press Release Ideal Client |
|
 | ||
 |
More PR Resources
Press Release Builder | |
 |
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||