The Dynamic Digital Duo: How Hurley and Chen Manufactured Success
The Dynamic Digital Duo: How Hurley and Chen Manufactured Success
User-Oriented: Hurley and Chen knew from personal experience how difficult it was to upload and share videos online. And that was why they decided to create YouTube. They wanted to create a website that others like themselves would find useful. By prioritizing their users’ needs and making it as easy and interactive as possible, YouTube was able to find a loyal audience that numbers in the millions.
Unique: When you visit YouTube.com, you are most likely searching for something that you cannot find anywhere else. From long lost ‘80s music videos, to political speeches, to the current events of today, you are almost guaranteed to find it on YouTube. And, that is why people keep coming back for more.
Viral: Both YouTube’s marketing strategy and growth as a result have been viral in nature. From holding promotions such as the iPod Nano daily giveaway to having an external video player that could be placed on any website and link back to its own, Hurley and Chen created a platform that continues to grow at an exponential rate.
Well-Timed: Some have suggested that YouTube’s success was due to a perfect storm of environmental factors. More to the point, it was Hurley and Chen’s ability to not only notice, but also take advantage of that storm that pushed them to the top. From the lessening cost of bandwidth and digital cameras, to the growth of online social networks, Hurley and Chen created a company that was right for the times.
Focused: Hurley and Chen were never out to create a money-making machine. They wanted to create a sustainable business, but also one that meant something to its users. And so, instead of overloading its pages and videos with advertisements, Hurley and Chen are being careful and testing the waters as to which ads will work, and where. They are refusing to lose sight of their number one priority, their user.
YouTube put the right technology out there to meet a need, but it did so much more than that. It created a simple and unique way for people to connect with each other. It has become the fastest-growing video sharing site of all time, all the while outliving the critics’ claims that it is just another teenage fad that will soon die down. With the Google buyout, the company faces a more uncertain future in terms of how it will operate, and who will call the shots. One thing is for sure, however, and that is that Hurley and Chen are still here, and their business is still booming.
The Dynamic Digital Duo How Hurley and Chen Manufactured Success
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“We’re not in a hurry,” Hurley once said. “We’re interested in building our community. We’re trying to improve discovery. We’re trying to improve the experience for people on our site.” They might not have been in a hurry, but their site sure grew in one. Today, YouTube has almost half of the online video market, and is still growing. How did a university dropout and a boy who loved to draw become the industry leaders they are considered now?
User-Oriented: Hurley and Chen knew from personal experience how difficult it was to upload and share videos online. And that was why they decided to create YouTube. They wanted to create a website that others like themselves would find useful. By prioritizing their users’ needs and making it as easy and interactive as possible, YouTube was able to find a loyal audience that numbers in the millions.
Unique: When you visit YouTube.com, you are most likely searching for something that you cannot find anywhere else. From long lost ‘80s music videos, to political speeches, to the current events of today, you are almost guaranteed to find it on YouTube. And, that is why people keep coming back for more.
Viral: Both YouTube’s marketing strategy and growth as a result have been viral in nature. From holding promotions such as the iPod Nano daily giveaway to having an external video player that could be placed on any website and link back to its own, Hurley and Chen created a platform that continues to grow at an exponential rate.
Well-Timed: Some have suggested that YouTube’s success was due to a perfect storm of environmental factors. More to the point, it was Hurley and Chen’s ability to not only notice, but also take advantage of that storm that pushed them to the top. From the lessening cost of bandwidth and digital cameras, to the growth of online social networks, Hurley and Chen created a company that was right for the times.
Focused: Hurley and Chen were never out to create a money-making machine. They wanted to create a sustainable business, but also one that meant something to its users. And so, instead of overloading its pages and videos with advertisements, Hurley and Chen are being careful and testing the waters as to which ads will work, and where. They are refusing to lose sight of their number one priority, their user.
YouTube put the right technology out there to meet a need, but it did so much more than that. It created a simple and unique way for people to connect with each other. It has become the fastest-growing video sharing site of all time, all the while outliving the critics’ claims that it is just another teenage fad that will soon die down. With the Google buyout, the company faces a more uncertain future in terms of how it will operate, and who will call the shots. One thing is for sure, however, and that is that Hurley and Chen are still here, and their business is still booming.
The Dynamic Digital Duo How Hurley and Chen Manufactured Success
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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