Lesson #5: You Are Never Too Small To Get Started
Lesson #5: You Are Never Too Small To Get Started
Sanders had money problems like everyone else when he was first building Kentucky Fried Chicken. In fact, he says, “One of our biggest problems getting started was money.” Left almost broke after his first restaurant was sold at an auction, Sanders had nothing but his cheque for $105 per month from social security. “That paid for my gas and the travel needed to get the franchises started,” he said. “Lots of nights I would sleep in the back of my car so I would have enough money to buy cookers the next day if someone took a franchise.”
Sanders was not born into a rich family. Instead, he spent much of his youth living and working out on his own, trying to support himself and stay off the streets. But, he did not let that stand in the way of his future success. In fact, the experience as a young boy taught him how to make do with what he had available to him. And, it was precisely that attitude that was able to lift KFC off the ground.
“It boggles the mind just to think of all the procedures and precautions the company takes to protect my recipe,” Sanders said. “Especially when I think how [my wife] and I used to operate. She was my packing girl, my warehouse supervisor, my delivery person – you name it. Our garage was the warehouse.”
Sanders did not have much money, nor did he have an office or any other staff. Instead, he worked out of his car and his house, with only his wife by his side, in order to get his business started. Sanders would mix the spices by hand on a specially cleaned concrete floor on his back porch. Once he hit the road to find franchisees for his chicken, his wife would stay behind to take the orders. “She’d fill the day’s orders in little paper sacks with cellophane linings and package them for shipment,” said Sanders. “Then she had to put them on a midnight train.”
Sanders and his wife did not have much, but they had what they needed to get started: each other and resolve. His success proves that it does not take a large initial investment to launch a business, nor a twenty person-strong team. By making do with what they had – a car, a garage, two sets of hands, and a meager social security cheque – the couple slowly began to build up their dreams.
Lesson 5 You Are Never Too Small To Get Started
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Some entrepreneurs think that they need to wait until they get that one angel investor to come along for them to be able to start up their business. Others believe that until they get an office of their own, or perhaps even some part-time assistance, that they will never be able to get their business off the ground. But, if there is one important lesson to take away from Sanders’ experience, it is to get real and get started already.
Sanders had money problems like everyone else when he was first building Kentucky Fried Chicken. In fact, he says, “One of our biggest problems getting started was money.” Left almost broke after his first restaurant was sold at an auction, Sanders had nothing but his cheque for $105 per month from social security. “That paid for my gas and the travel needed to get the franchises started,” he said. “Lots of nights I would sleep in the back of my car so I would have enough money to buy cookers the next day if someone took a franchise.”
Sanders was not born into a rich family. Instead, he spent much of his youth living and working out on his own, trying to support himself and stay off the streets. But, he did not let that stand in the way of his future success. In fact, the experience as a young boy taught him how to make do with what he had available to him. And, it was precisely that attitude that was able to lift KFC off the ground.
“It boggles the mind just to think of all the procedures and precautions the company takes to protect my recipe,” Sanders said. “Especially when I think how [my wife] and I used to operate. She was my packing girl, my warehouse supervisor, my delivery person – you name it. Our garage was the warehouse.”
Sanders did not have much money, nor did he have an office or any other staff. Instead, he worked out of his car and his house, with only his wife by his side, in order to get his business started. Sanders would mix the spices by hand on a specially cleaned concrete floor on his back porch. Once he hit the road to find franchisees for his chicken, his wife would stay behind to take the orders. “She’d fill the day’s orders in little paper sacks with cellophane linings and package them for shipment,” said Sanders. “Then she had to put them on a midnight train.”
Sanders and his wife did not have much, but they had what they needed to get started: each other and resolve. His success proves that it does not take a large initial investment to launch a business, nor a twenty person-strong team. By making do with what they had – a car, a garage, two sets of hands, and a meager social security cheque – the couple slowly began to build up their dreams.
Lesson 5 You Are Never Too Small To Get Started
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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