Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Lesson #3: Do Not Let Your Business Become Static

Gordon Ramsay Quote


Article Overview: “Keep moving all the time,” says Ramsay. “That’s the exciting thing about cooking in this country: we are seasonal, so every three months there’s a move. We’re moving from spring into summer and suddenly the food becomes a lot lighter.”

Free Download - Gordon Ramsay Quotes By Gordon Ramsay
Name: Email:

Lesson #3: Do Not Let Your Business Become Static

“Keep moving all the time,” says Ramsay. “That’s the exciting thing about cooking in this country: we are seasonal, so every three months there’s a move. We’re moving from spring into summer and suddenly the food becomes a lot lighter.”

For Ramsay, summer means no more brown chicken stocks in his restaurants. Instead, he’ll use lots of light vinaigrettes to season his dishes. Likewise, fish and salad will replace heavier winter stews. Then, once September comes around, the slow roasted meats will begin to make their appearance again, and the food will become a little richer. But, whether it is the restaurant business or any other, Ramsay highlights the importance of keeping your business fresh and up with the times.

Just because your company may not rely on seasonal ingredients like Ramsay, his lesson is an important one. Without the proper attention paid to the changing times and new trends, your business could easily fall by the wayside and lose ground to its newer competitors. To that end, however, Ramsay is also quick to suggest that a company that loses its focus and tries too many new things at once will also find itself confused and slip off the radar.

“There are two things, the level of consistency and not becoming static,” says Ramsay. “You can't be good on a Thursday, and then not bad on a Friday.” At Ramsay’s Royal Hospital Rode in Chelsea, a three Michelin star-rated restaurant, he has only twelve tables. But, he has 55 staff to oversee even the smallest detail. He refuses to let his business fall behind.

During one of his televised interventions, where Ramsay comes to the aid of failing restaurants in a bid to turn their fates around, he discovers one restaurant that was once at the top of its game, but had since begun to fade. It was not the ambiance, nor the menu itself. Rather, it was the owner’s inattention to keeping up with the changing times that was costing his business dearly.

“[He] was out of his depth, and more intent on playing golf than putting in the hours of food preparation,” says Ramsay. The owner’s new luxury car, with a license plate that read A1CHEF, also took Ramsay by surprise. “I came out of the kitchen and saw it and was absolutely gobsmacked. If I saw a car like that outside Claridges, I’d stone it with eggs,” he says. “He was so carried away with the cosmetic and glamour side of cooking. And there’s nothing glamorous when you’re busting your nuts off.”

The chef of that failing restaurant had gotten distracted away from his business, and as a result, it was losing ground – and money – fast. That is not to say, however, that Ramsay focuses on every aspect of running his restaurants. His father-in-law, for instance, is now in charge of much of the business side of his empire because Ramsay recognizes that his niche is restaurants, not producing television shows or the like. So, when you know you are not up for the job, what do you do? “Employ somebody to do it for you,” says Ramsay. “Play on your strengths, and improve your weaknesses.”

Related Articles
  Static website wizard
  The New Year
  Client Buying States
  Who Is Your Proud Family?
  SEO For Dynamic Websites

Home > Famous-Entrepreneurs > Gordon Ramsay > Lesson 3 Do Not Let Your Business Become Static
Article Tags: ambiance, brown chicken, chicken stocks, consistency, dishes, fates, inattention, interventions, lesson 3, michelin, michelin star, new trends, proper attention, ramsays, restaurant business, seasonal ingredients, stews, twelve tables, vinaigrettes, wayside



Related Forum Posts
Dan Kennedy Marketing Methods Dan Kennedy Marketing Methods - We haven't sent out the physical letter yet as the person owning the list wanted to make modifications to the letter that we knew would work well but the List owner had a point - it didn't reflect her personality so her clients would know it didn't come from her. Lesson learned for me. We're back to the drawing board with the list owner more involved in the development of the letter and emails. I should have known better being a Business Analyst in my day job that you never leave the end-user out. So Evan we haven't had the opportunity to test any of it yet but it's been a fun process for me to stand back and look at.
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Are Business Owners too Old School to be Sold by a blog Re: Are Business Owners too Old School to be Sold by a blog - [quote:140e27hj]Customers Pick Static Documents over Blog Entries 8 to 1 on Average[/quote:140e27hj] Interesting study. Just as a commenter said on your post... don't call it a blog. I agree.
Exclusive: Interview with Results Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: HOw to market a B2B consulting company Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.


Recommended Article for You close

  Static website wizard

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Why Small Businesses Don't Survive

How To Calculate A Minimum Fee For Your Services

Your Local Small Business Online Marketing Funnel

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.