||Like it? PLEASE +1 it! Thanks!|
Lesson #1: Keep Your Fire Fueled by Having Fun
Ask any of the eleven million people who tune in week after week to watch Ray on television why they do it? Why do they choose to watch Ray dole out her weekly cooking advice when she has not even had any professional cooking training? Ask them that question and their answers will usually be the same: Ray is fun.
On any one of her television shows, not a minute will pass without the viewer getting a sense of Ray’s enthusiasm and passion for her craft. Whether it is her big smile, her contagious laughter, or her signature catchphrase, “How cool is that?” Ray clearly loves what she does and she knows how to have fun along the way.
“When I first heard from the Food Network, I told them that I was beer in a bottle and they are champagne,” says Ray alluding to her fun and spunky personality versus the more conservative chefs normally on television cooking shows. “I’m too loud one day and giggle too much the next, or flub the intro, but what I do is not about technique. I need a story to go with the burger. People want to relax a little.”
It is by having fun while she cooks and making it a comfortable and relaxing process that her viewers can then in turn enjoy the process too. Ray did not want to be one of those intimidating chefs on television that cook food that most people have not even heard of. She wanted to cook fun and simple food in a fun and simple way. And that is one of the key ingredients to her large fan base.
Having fun is not just part of Ray’s marketing strategy or a perk she can afford now that she has her success. Even in her early career, when she was struggling to get by, Ray enjoyed herself and found a way to have fun. “I did 30 Minute Meals for five years on local television, and I earned nothing the first two years,” she says. “Then I earned $50 a segment. I spent more than that on gas and groceries, but I really enjoyed making the show and I loved going to a viewer’s house each week. I knew I enjoyed it, so I stuck with it even though it cost me.”
Ray likes to have fun while she works, but that does not mean she does not know when it is time to take a moment to herself. Even away from her career, Ray knows how to have fun and it is that balance that helps keep fueling her fire. While she maintains an apartment in New York for when she is taping her shows, Ray also owns a cabin in the Adirondacks.
“My rule is that whenever I have off 36 hours or more, I go to my home upstate,” she says. “I like being home. I like a cozy life. The sky is darker, the stars are brighter, and things make more sense to me when I’m in the middle of the woods.”
Related ArticlesLEADERS HAVE BLOOD GROUP OF FIRE POSITIVE.
LEADERS LIVE WITH BLOOD GROUP OF ” FIRE POSITIVE.”
Becoming An Online Entrepreneur: Keep Your Fire Burning
Keep Your Fire Stoked
Ambition - Good or Bad?
3 critical elements of a research survey. Part 3 – Analysis.
Car Insurance - Fire and Theft Coverage
Fire Shows - Ready to Be Thrilled and Amazed
Entrepreneur – How Not To Have A Bad Employee?
The fire alarm rings during your presentation
Extreme Value Theory and Jeff Smith
Lessons from Sobibor
Who Is Your Proud Family?
Trimming Startups, One Inscrutable Position at a Time
Building Bares All - Property Insurance
From Our Q&A “Can I deduct my Gun”
Courage in the face of fear
Three Marketing Lessons from Realtors
The Gravity of Failure
Free PDF Download
The Daytime Cooking Diva Rachael Ray Is Born
By Rachael Ray
Related Forum PostsRe: Forum Upgrade
Re: Quote of the Day - "The path to success is to take massive,
Dan Kennedy Marketing Methods
Re: Urban market promotion
Advisory Board - Steps 9 & 10
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|