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Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
Article Overview: “My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”
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Free Download - The Daytime Cooking Diva Rachael Ray Is Born By Rachael Ray |
Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
“My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”
Oprah Winfrey calls her a “super chef,” but Ray has had, in reality, no formal training as such. Instead, she insists that since the moment she was born, cooking has simply been a way of life for her. “Everyone on both sides of my family cooks,” she says. As such, Ray gained much of her knowledge and technique by just watching and doing in her family’s restaurants.
“I learned everything about cooking basically at home and in restaurants,” says Ray. But it was never a formal learning process there, either. “A lot of people ask me where I learned how to cook,” she says. “My mother never showed me how to peel a potato. There was never, ‘Try this, you’ll like it.’ There was just dinner: ‘Here’s what you’re eating.’ You didn’t have to ask how to make it if you were in the kitchen, and everybody lived in the kitchen.”
Ray’s strongest critics are from those in the industry who see her lack of formal training as a disqualifying marker for a true chef. But Ray – and her millions of loyal fans – disagree. And, indeed, Ray’s success has proven that it did not matter where she got her education. Whether it was from a top ranked culinary institute or her grandfather’s kitchen, Ray knew her way around a kitchen.
Ray’s grandfather on her mother’s side was the family’s main cook. He not only cooked all of their meals, but he personally grew all the ingredients in his backyard. That way, Ray came to understand the value and nutrition of using fresh ingredients.
“My cooking comes from my grandfather and my mom,” says Ray. “They were both amazing cooks. My mother so blows me away.” With a reference to her top-rated television show, Ray says, “I don’t know if she could do everything in 30 minutes or not, but she is definitely great, and she knows every dish. There is nothing she can’t make.”
Ray also credits her other family members with helping her get to where she is today. “My dad is a great Southern cook, but it takes him, like, six hours to grocery shop,” she says. “He is fussy to the point that it’s ridiculous.” Likewise, Ray credits her brother, a martial arts teacher with teaching her patience, and her sister with teaching her baking, although she admits it still is not her forte. “It’s like the only thing that has ever made me cry besides pain or hardship,” says Ray.
Aside from her family experiences, Ray also spent much time working in the restaurants managed by her family. They were never five-star restaurants, but the business of running them was the same nevertheless. And it was that experience that Ray took with her to prove her critics wrong.
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- We haven't sent out the physical letter yet as the person owning the list wanted to make modifications to the letter that we knew would work well but the List owner had a point - it didn't reflect her personality so her clients would know it didn't come from her.
Lesson learned for me. We're back to the drawing board with the list owner more involved in the development of the letter and emails.
I should have known better being a Business Analyst in my day job that you never leave the end-user out.
So Evan we haven't had the opportunity to test any of it yet but it's been a fun process for me to stand back and look at.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: My 3 best business books
- It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
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