Simply Success: How a Down to Earth Cook Rose to the Top
Simply Success: How a Down to Earth Cook Rose to the Top
Fun: The name Rachael Ray has become synonymous with the word fun, because whether it is on her television shows or in her magazine, that is exactly what she likes to do: have fun. And that is why people keep tuning in to watch her. If she is cooking a hamburger or spaghetti and meatballs, people know they are going to have a laugh.
Accessible: The pitch for Ray’s show suggests that it will help viewers “realize that life just doesn’t have to be that hard.” By focusing on simple techniques and simple recipes, Ray has kept herself on the same level as her audience. She gives them real recipes they can use in the every day lives and that is what they love her for.
Practice: Ray grew up in a big Italian family and, for her that was all she needed to become a great cook. With a mother and a grandfather there to teach her their age old tips and tricks, Ray grew up with cooking in her blood. She may not have been educated at the world’s most renowned cooking school, but she proved that success could be obtained on her own terms. After all, it was only practice that made perfect.
Optimism: Many people have called Ray an overnight success since they knew little of her before her Oprah Winfrey Show appearance. In fact, Ray’s career was the result of a long and often hard process that saw her encounter numerous challenges along the way. But Ray met those problems with optimism and solutions instead of fear and doubt. That is what got her through.
Flexibility: “I’m very specific about what I want to put my name on and how I want it to look,” says Ray. She may be strict when it comes to her name brand, but in most other respects Ray has demonstrated that flexibility is one of the key success factors for any entrepreneur. From the jobs she chooses to the schedule she keeps, Ray keeps herself open to new and changing opportunities. It is those very opportunities that have opened for Ray the doors to success.
Of all the cooks with television shows on the Food Network, Ray probably has more than her fair share of critics against her. Whether it is her bubbly personality or her lack of professional qualifications, Ray is an easy target for criticism. But, Ray does not let it get to her, saying, “It’s all true and I can’t do much about it at this point.” Instead, she will continue to let her growing popularity speak for itself.
Simply Success How a Down to Earth Cook Rose to the Top
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Proudly on display in the front of Rachael Ray’s home is a sign that reads: “Martha Stewart doesn’t live here.” She may not be Martha Stewart, but Ray has found her own equally successful style of cooking and presenting herself on the road to success. How did this young woman who never stepped foot inside a culinary training institute become on of the industry’s most popular and well-known cooks?
Fun: The name Rachael Ray has become synonymous with the word fun, because whether it is on her television shows or in her magazine, that is exactly what she likes to do: have fun. And that is why people keep tuning in to watch her. If she is cooking a hamburger or spaghetti and meatballs, people know they are going to have a laugh.
Accessible: The pitch for Ray’s show suggests that it will help viewers “realize that life just doesn’t have to be that hard.” By focusing on simple techniques and simple recipes, Ray has kept herself on the same level as her audience. She gives them real recipes they can use in the every day lives and that is what they love her for.
Practice: Ray grew up in a big Italian family and, for her that was all she needed to become a great cook. With a mother and a grandfather there to teach her their age old tips and tricks, Ray grew up with cooking in her blood. She may not have been educated at the world’s most renowned cooking school, but she proved that success could be obtained on her own terms. After all, it was only practice that made perfect.
Optimism: Many people have called Ray an overnight success since they knew little of her before her Oprah Winfrey Show appearance. In fact, Ray’s career was the result of a long and often hard process that saw her encounter numerous challenges along the way. But Ray met those problems with optimism and solutions instead of fear and doubt. That is what got her through.
Flexibility: “I’m very specific about what I want to put my name on and how I want it to look,” says Ray. She may be strict when it comes to her name brand, but in most other respects Ray has demonstrated that flexibility is one of the key success factors for any entrepreneur. From the jobs she chooses to the schedule she keeps, Ray keeps herself open to new and changing opportunities. It is those very opportunities that have opened for Ray the doors to success.
Of all the cooks with television shows on the Food Network, Ray probably has more than her fair share of critics against her. Whether it is her bubbly personality or her lack of professional qualifications, Ray is an easy target for criticism. But, Ray does not let it get to her, saying, “It’s all true and I can’t do much about it at this point.” Instead, she will continue to let her growing popularity speak for itself.
Simply Success How a Down to Earth Cook Rose to the Top
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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