Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Turning up the Heat: Rachael Ray Is On Fire

Rachael Ray Quote


Staff post about: Rachael Ray
Become an Author

Free PDF Download
The Daytime Cooking Diva Rachael Ray Is Born - By Rachael Ray

Name: Email:


The executives at Cowan and Lobel were not sure if hiring Ray to be the chef at their store was such a good idea in the end. Her prepared dishes were, after all, even outpacing the store’s grocery sales. But Ray had an idea to solve the problem.

It was the busy holiday season when Ray began to initiate a new series of cooking classes. One course in particular that taught people how to make “30-Minute Mediterranean Meals” caught the attention of the local media. After an article about her course appeared in a local newspaper, television executives at WRGB-TV in Albany offered Ray the chance to host her own weekly cooking special as a segment on their evening news program.

Ray’s television personality was engaging and enthusiastic, and audiences began falling in love with her. In her segment’s first year, it was nominated for two regional Emmy awards, and 10,000 companion cookbooks were also sold. In 2001, Ray’s popularity was rising so fast that she was asked to appear on NBC’s “Today Show”. That was a turning point in Ray’s career.

The president of the Food Network saw Ray on the “Today Show” and was so impressed with what he saw that he offered her a cooking show on the spot. Her first show was “30-Minute Meals,” and its success has led to a healthy relationship for Ray and the Food Network ever since its debut.

Ray’s second show, “$40 a day,” was launched in 2002 and proved no less successful than her first. Two years later, Ray began working on “Inside Dish,” a celebrity-based food show, and was followed not long after by “Tasty Travels.”

But Ray did not just leave her popularity to the world of television. Using the success of her programs, Ray decided to launch a series of cookbooks. Today, all of those books have become best-sellers. From “30-Minute Meals” to “Comfort Foods” to “Cooking Rocks! Rachael Ray 30-Minute Meals for Kids,” Ray’s books were flying off bookshelves around the U.S. In November, Ray will release her most ambitious project to date, “365: No Repeats.” Her 16 cookbooks have together grossed almost $5 million in sales.

After getting her feet wet with cookbooks, Ray decided to launch her own lifestyle magazine, “Every Day with Rachael Ray.” As Editor-In-Chief, Ray has witnessed the explosion of the magazine’s popularity. Published by Reader’s Digest, it has a circulation of 1.7 million.

Ray’s “30-Minute Meals” remains the Food Network television’s most popular and highest rated show. Her shows combined have 11 million viewers tuned in each and every week. Recently, she even added her own “Rachael Ray” show to the list, a daytime talk show that had the highest rated debut of any show since “Dr. Phil.”

Ray has her critics, namely those who think that a person with no professional culinary training has no business teaching others how to cook. But, Ray’s success continues to prove them wrong as fans keep coming back for more.


Related Articles

  Electric Utilities - Helpful?
  LEADERS HAVE BLOOD GROUP OF FIRE POSITIVE.
  An environmentally friendly home without air conditioners
  How To Save Money With Geothermal Heating In The Midwest And Eastern States
  How Rachael Ray’s TV Career Was Propelled By Radio
  LEADERS LIVE WITH BLOOD GROUP OF ” FIRE POSITIVE.”
  Becoming An Online Entrepreneur: Keep Your Fire Burning
  Keep Your Fire Stoked
  Why You Shouldn't Ever Apply Heat To Your Aches And Pains
  Get Injured Workers Back To Work Quicker By Avoiding This Mistake
  3 critical elements of a research survey. Part 3 – Analysis.
  Car Insurance - Fire and Theft Coverage
  Smart Women Ignite Their Fire
  Building Fires - What Leaders Do
  Renewable Heat Incentive - Update
  The Fireman's Pole First, Kindergarten Next.
  Sales Management Process: When to Fire Salespeople (and When to Fire Them Up)
  The Daytime Cooking Diva Rachael Ray Is Born
  Optimizing Websites with Heat Map Analytics
  Enthusiasm Makes all the Diferrence

Home > Famous-Entrepreneurs > Rachael Ray > Turning up the Heat Rachael Ray Is On Fire >

Free PDF Download
The Daytime Cooking Diva Rachael Ray Is Born - By Rachael Ray

Name: Email:


Related Forum Posts

Re: Forum Upgrade Re: Forum Upgrade
Re: pitching Re: pitching
Re: Quote of the Day - "The path to success is to take massive, Re: Quote of the Day - "The path to success is to take massive,
Re: Urban market promotion Re: Urban market promotion
Re: Dealing with businesses that won't pay... Re: Dealing with businesses that won't pay...

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.