Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
Practical: “I’m making babies smile and giving parents fun ways to interact with their children,” says Aigner-Clark. “What could be better than that?” Aigner-Clark loves what she does because it was something that sprung from her own needs. She did not spend years seeking out fruitless business ideas. She noticed the opportunity right under her nose and jumped on it.
Resourceful: How many multimillion dollar companies are run with a staff of less than eight people? Aigner-Clark was proud to count hers as one of the few. From using her friend’s equipment to film her first video to not spending any money on ads, Aigner-Clark used all the tools at her disposal to keep costs low and take her company high.
Determination: Having not devoted any of her small budget to advertising, how was Aigner-Clark able to get people talking about and watching her videos? With unrelenting fortitude, Aigner-Clark hit the trade show floors and chased down buyers until they agreed to give her videos a trial run. She did not take ‘no’ for an answer, and knew that once people saw her videos, they would understand what she was talking about.
Branding: As a parent, would you rather buy a video for your child called ‘Baby Einstein’ or ‘Fun in the Sun with PoPo the Clown?” Aigner-Clark took advantage of the fact that all parents want their children to be smart, and positioned her company accordingly. She never promised her videos would make kids smarter, but the subtle suggestions were more than enough for most parents.
Balance: Aigner-Clark is the first to admit that being a mompreneur was hard. She often felt guilty if she did not spend enough time with either her family or her business. But, she coped by bringing in help where she could, such as with the house chores. And, it was because of her sense of balance that Aigner-Clark knew when it was time for her to get out, when the work was no longer fun and took time away from what was.
“My greatest moment in business was selling to Disney,” says Aigner-Clark. “I look at what they’ve done with Baby Einstein, and I’m so proud. I never could have expanded the brand the way they have.” Today, the business that Aigner-Clark started years ago in her home basement has exploded into a billion dollar baby empire. While she may no longer be at the helm of Baby Einstein, she continues to watch the company grow under Disney like a proud mother. And, she still keeps busy at work with her most recent ventures, The Safe Side and Memory Lane. Aigner-Clark might not be a videographer but her ideas keep proving to be money-making hits.
Creating a Billion Dollar Baby Empire How Julie AignerClark Achieved Success
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“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?
Practical: “I’m making babies smile and giving parents fun ways to interact with their children,” says Aigner-Clark. “What could be better than that?” Aigner-Clark loves what she does because it was something that sprung from her own needs. She did not spend years seeking out fruitless business ideas. She noticed the opportunity right under her nose and jumped on it.
Resourceful: How many multimillion dollar companies are run with a staff of less than eight people? Aigner-Clark was proud to count hers as one of the few. From using her friend’s equipment to film her first video to not spending any money on ads, Aigner-Clark used all the tools at her disposal to keep costs low and take her company high.
Determination: Having not devoted any of her small budget to advertising, how was Aigner-Clark able to get people talking about and watching her videos? With unrelenting fortitude, Aigner-Clark hit the trade show floors and chased down buyers until they agreed to give her videos a trial run. She did not take ‘no’ for an answer, and knew that once people saw her videos, they would understand what she was talking about.
Branding: As a parent, would you rather buy a video for your child called ‘Baby Einstein’ or ‘Fun in the Sun with PoPo the Clown?” Aigner-Clark took advantage of the fact that all parents want their children to be smart, and positioned her company accordingly. She never promised her videos would make kids smarter, but the subtle suggestions were more than enough for most parents.
Balance: Aigner-Clark is the first to admit that being a mompreneur was hard. She often felt guilty if she did not spend enough time with either her family or her business. But, she coped by bringing in help where she could, such as with the house chores. And, it was because of her sense of balance that Aigner-Clark knew when it was time for her to get out, when the work was no longer fun and took time away from what was.
“My greatest moment in business was selling to Disney,” says Aigner-Clark. “I look at what they’ve done with Baby Einstein, and I’m so proud. I never could have expanded the brand the way they have.” Today, the business that Aigner-Clark started years ago in her home basement has exploded into a billion dollar baby empire. While she may no longer be at the helm of Baby Einstein, she continues to watch the company grow under Disney like a proud mother. And, she still keeps busy at work with her most recent ventures, The Safe Side and Memory Lane. Aigner-Clark might not be a videographer but her ideas keep proving to be money-making hits.
Creating a Billion Dollar Baby Empire How Julie AignerClark Achieved Success
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great articles and videos. Thumb up for your efforts to do these. Thank
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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