Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?
Practical: “I’m making babies smile and giving parents fun ways to interact with their children,” says Aigner-Clark. “What could be better than that?” Aigner-Clark loves what she does because it was something that sprung from her own needs. She did not spend years seeking out fruitless business ideas. She noticed the opportunity right under her nose and jumped on it.
Resourceful: How many multimillion dollar companies are run with a staff of less than eight people? Aigner-Clark was proud to count hers as one of the few. From using her friend’s equipment to film her first video to not spending any money on ads, Aigner-Clark used all the tools at her disposal to keep costs low and take her company high.
Determination: Having not devoted any of her small budget to advertising, how was Aigner-Clark able to get people talking about and watching her videos? With unrelenting fortitude, Aigner-Clark hit the trade show floors and chased down buyers until they agreed to give her videos a trial run. She did not take ‘no’ for an answer, and knew that once people saw her videos, they would understand what she was talking about.
Branding: As a parent, would you rather buy a video for your child called ‘Baby Einstein’ or ‘Fun in the Sun with PoPo the Clown?” Aigner-Clark took advantage of the fact that all parents want their children to be smart, and positioned her company accordingly. She never promised her videos would make kids smarter, but the subtle suggestions were more than enough for most parents.
Balance: Aigner-Clark is the first to admit that being a mompreneur was hard. She often felt guilty if she did not spend enough time with either her family or her business. But, she coped by bringing in help where she could, such as with the house chores. And, it was because of her sense of balance that Aigner-Clark knew when it was time for her to get out, when the work was no longer fun and took time away from what was.
“My greatest moment in business was selling to Disney,” says Aigner-Clark. “I look at what they’ve done with Baby Einstein, and I’m so proud. I never could have expanded the brand the way they have.” Today, the business that Aigner-Clark started years ago in her home basement has exploded into a billion dollar baby empire. While she may no longer be at the helm of Baby Einstein, she continues to watch the company grow under Disney like a proud mother. And, she still keeps busy at work with her most recent ventures, The Safe Side and Memory Lane. Aigner-Clark might not be a videographer but her ideas keep proving to be money-making hits.
She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera ...
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Ba...
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner ...
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fu...
What do Ted Turner (CNN), Anita Roddick (The Body Shop), Jeff Bezos (Amazon) and Armani (Armani Fashions) have in common?
Aside from being CEOs of multi-billion dollar corporations, they all have created such meg...
Julie Aigner-Clark Video - To celebrate Moms' ingenuity, Whirlpool brand announced its third annual Mother of Invention Grant Program, a competition that recognizes the entrepreneurial spirit of moms by awarding them the tools they need to turn an idea into a viable business.For the third year, Julie Aigner-Clark, creator of Baby Einstein, will be a guest judge and program collaborator.
Julie Aigner-Clark Newsletter
Get our free newsletter to learn more about Julie Aigner-Clark and other famous entrepreneurs!
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera ...
When Hefner was asked to describe his ultimate fantasy, he said simply, “I’m living it.” But, Hefner’s path to success has not been as smooth as it might appear. Experiencing numerous failures along the way, Hefner ...
