||Like it? PLEASE +1 it! Thanks!|
Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
Practical: “I’m making babies smile and giving parents fun ways to interact with their children,” says Aigner-Clark. “What could be better than that?” Aigner-Clark loves what she does because it was something that sprung from her own needs. She did not spend years seeking out fruitless business ideas. She noticed the opportunity right under her nose and jumped on it.
Resourceful: How many multimillion dollar companies are run with a staff of less than eight people? Aigner-Clark was proud to count hers as one of the few. From using her friend’s equipment to film her first video to not spending any money on ads, Aigner-Clark used all the tools at her disposal to keep costs low and take her company high.
Determination: Having not devoted any of her small budget to advertising, how was Aigner-Clark able to get people talking about and watching her videos? With unrelenting fortitude, Aigner-Clark hit the trade show floors and chased down buyers until they agreed to give her videos a trial run. She did not take ‘no’ for an answer, and knew that once people saw her videos, they would understand what she was talking about.
Branding: As a parent, would you rather buy a video for your child called ‘Baby Einstein’ or ‘Fun in the Sun with PoPo the Clown?” Aigner-Clark took advantage of the fact that all parents want their children to be smart, and positioned her company accordingly. She never promised her videos would make kids smarter, but the subtle suggestions were more than enough for most parents.
Balance: Aigner-Clark is the first to admit that being a mompreneur was hard. She often felt guilty if she did not spend enough time with either her family or her business. But, she coped by bringing in help where she could, such as with the house chores. And, it was because of her sense of balance that Aigner-Clark knew when it was time for her to get out, when the work was no longer fun and took time away from what was.
“My greatest moment in business was selling to Disney,” says Aigner-Clark. “I look at what they’ve done with Baby Einstein, and I’m so proud. I never could have expanded the brand the way they have.” Today, the business that Aigner-Clark started years ago in her home basement has exploded into a billion dollar baby empire. While she may no longer be at the helm of Baby Einstein, she continues to watch the company grow under Disney like a proud mother. And, she still keeps busy at work with her most recent ventures, The Safe Side and Memory Lane. Aigner-Clark might not be a videographer but her ideas keep proving to be money-making hits.
Related ArticlesThe Ultimate Mompreneur: Julie Aigner-Clark Gets Her Start
Mirror, Mirror On The Wall… Will My Brand Help Me Rise Or Fall?
Lesson #5: Be Ready to Fail
Business Ideas - 3 Success Lessons From Julie Aigner-Clark (Baby Einstein)
Why You Don’t NEED a Market to Sell – The Innovator Mindset
Turning the Magic On: How Johnson Built an Empire
Your billion $ idea
Lesson #1: Look To A Need That Is Right Under Your Nose
Creating Business Wealth: The #1 Trait of Top Achievers
Do the best you can with what you've got - Lesson from Julie Aigner-Clark
Lesson #3: Get Word Of Your Business Out There
Starbucks Used To Be A Small Business
It’s a Very Good Thing: Stewart’s Path to Success
Moody Brews - Small Town Woman in Business Success.
U.S. Dollar Forecast for 2009
Lesson #4: Every Entrepreneur Needs a Little Brand Aid
Huge opportunity for app developers with online gambling
Lesson #5: Do Not Lose the Core Essence of Your Product
Richard Bransons Wisdom
Home > Famous-Entrepreneurs > Julie Aigner-Clark > Creating a Billion Dollar Baby Empire How Julie AignerClark Achieved Success > Google +
Free PDF Download
Julie Aigner-Clark Quotes
By Julie Aigner-Clark
Related Forum PostsRe: Biz Plan Competition
Re: Greybook - Facebook for the senior citizen!
Re: Who to profile next?
Re: Can you outsource your product launch?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|