“When I started my career, my intention was to become the best. I had big plans and a lot of determination,” says Jameson, “but sometimes even I think this is beyond what I could have ever dreamed.” Jameson might not have been able to predict her success, but she was able to achieve it nevertheless. How did this woman who was the victim of abuse at the hands of others and drugs, become one of the most popular adult entertainment stars in history?
Determination: “I've always been driven to succeed at something that hasn't always been accepted by the American public,” says Jameson. “So I think I chose the right profession.” She might have been beaten down as a child, but Jameson was determined to make something of her life. “I just want to be the best person I can be,” she says. “That's the most important thing to me, that when I lay my head down at night, I feel like I bettered myself that day.”
Planning: If Jameson has her way, she will continue to reign as the world’s biggest porn star without ever having to film another adult video in her life. From shooting enough footage to last ten years to hiring new actresses to fill her shoes, Jameson has looked to the long term to make sure her company is not only around but still thriving.
Internet: ClubJenna.com is not just a website with adult pictures. Members to Jameson’s online community have access to everything from stock tips to videos to live webcam chats with Jameson herself. She grasped the powers of the Internet early on and utilized it to her fullest advantage.
Force: When Jameson first stepped onto the scene, things were a lot different than they are now. Few porn stars ran their own companies, let alone women. Jameson had to fight the stereotypes of being incapable of acting as CEO as both a porn star and a woman. But fight she did and she has changed the entire industry along the way. “That's the kind of thing that I strive for,” says Jameson. “It's not really about how much money I have in the bank. It's about whether or not I've left my mark. And I feel like I have.”
Branding: “A lot of people just see this sex symbol, but I'm a pretty normal person and you'll find that out in the members' area of Club Jenna,” says Jameson. “I'm honestly just like the girl next door - well, the girl next door gone bad.” Portraying herself as the girl next door has been part of Jameson’s successful branding strategy, one that broadens her appeal to both men and women, and propels her into the mainstream.
She might not have chosen a typical career path, but Jameson has no doubt managed to survive a troubled childhood to become the millionaire entrepreneur that she is today. And, she has enjoyed the ride: “I love what I do for a living.”
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