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MySpace Mavericks: How Two Friends Found Their Fortune
Article Overview: “It's certainly nice to make money off of it and become financially successful,” says DeWolfe, “but really the fun of it was to build the site and that continues to be the fun of it.” Anderson echoes the sentiment: “I’d like to do this as long as it’s fun, and that could be a long, long time.” They started off as two men who shared nothing but a love of indie music, a distaste for authority, and a simple idea for a website. So, how did these fast friends find themselves not only in the pages of Fortune magazine but also at the forefront of an Internet revolution?
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Free Download - Chris DeWolfe and Tom Anderson Quotes By Chris De Wolfe Tom Anderson |
MySpace Mavericks: How Two Friends Found Their Fortune
“It's certainly nice to make money off of it and become financially successful,” says DeWolfe, “but really the fun of it was to build the site and that continues to be the fun of it.” Anderson echoes the sentiment: “I’d like to do this as long as it’s fun, and that could be a long, long time.” They started off as two men who shared nothing but a love of indie music, a distaste for authority, and a simple idea for a website. So, how did these fast friends find themselves not only in the pages of Fortune magazine but also at the forefront of an Internet revolution?
Niche: Anderson and DeWolfe never wanted their site to be about one-upping others in terms of its technological capabilities. They did not want a site that wowed its visitors. They just wanted to create a fun space that was as random and as varied as the people that created them. They wanted to give people an easy way to express themselves and connect with their friends. And so, from day one, they knew who it was they had to target.
Philosophy: “A lot of the early growth,” says Anderson, “had to do with the features and what our competitors were not allowing people to do.” Since its inception, MySpace embraced a user-oriented philosophy. From allowing bands and companies to register, to letting users create and style their own profile pages, the duo remained true to their core vision and their core customers.
Localization: Upon a quick glance, there may appear to be little different between the German version of MySpace versus the American one, save the language of course. But rest assured, Anderson and DeWolfe are working hard to ensure that each of the global versions of their site is tailored for each specific market. From promoting local bands to adding new applications, the pair believes in the importance of localizing their product.
Marketing: Entrepreneurs who have spent thousands of dollars on promotions will cringe at the idea that MySpace grew to become the monster it is today without spending a cent on marketing. Cringe or not, however, it is true. By looking at alternative means of promotion, such as holding a contest to see how many of its employees could sign up the most new MySpace users, Anderson and DeWolfe proved that it does not cost millions to bring in millions.
Discipline: “Once you choose your product road map,” says DeWolfe, “then it becomes very important to focus on the top three to four initiatives and get those things done.” In the company’s early days, raising capital was difficult. Investors would call and complain that there was no money to be made in poorly-designed user-generated content. But Anderson and DeWolfe insisted on building an open site and made saying no to their “advisors” a regular affair.
In 2005, Rupert Murdoch’s News Corp bought out MySpace for $580 million. Anderson and DeWolfe, however, continue to play an integral part in the company, as president and CEO, respectively. “As long as it’s still fun to be here we are going to continue our work,” says Anderson. “For me it feels like the opportunity has just begun; it’s definitely not ending.”
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"Permission Marketing: Turning Strangers into Friends and Friends into Customers."
The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
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As a Facebook user myself, I can't say that I'm entirely surprised by Mark Zuckerberg's actions. Server costs are expensive and he's essentially sitting on a gold mine of users, so can we really blame him for "selling out" and trying to find new ways to profit?
Facebook is the top dog for now, but one day there'll be a bigger and better social networking site and one that doesn't exploit its users... it's a fact of life. MySpace surpassed Friendster, while Facebook beat out MySpace. The only question is who will step up to take down Facebook? And how soon from now?
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Subtle promo
- [quote:qwzbxluf]I totally agree with your points, subtle promo is much better on these sites[/quote:qwzbxluf]
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