Tweet

Jenny Craig Quotes

Article Overview: Jenny Craig Quotes

Jenny Craig Quotes

When I grew up in New Orleans, my mother was a fabulous Creole cook. Everything we ate involved butter and fat, with lots of starches. I just figured that was the way to eat.

My mother was always overweight after having six children. I was the youngest, and I never saw her thin. She died when she was only 49 from a stroke. Looking into that mirror, seeing her there in myself, made me realize that if I wanted to live to raise my two daughters, I had to watch my weight.

With regard to my own weight problem, I was figuring out what to do. I was always one to exercise, and I wasn't losing weight. You'd talk to a doctor, and he would just say to eat less. That was the standard reply. Just eat less than you're eating.

What really started me off in this business was my own research into what kinds of foods I should be eating.

I was sure there were a lot of people just like me that want someone to tell them what to do.

Whoever heard of cholesterol when I first started in this business in 1959? People didn’t pay any attention to what they ate. I noticed a need before it was a whole industry and in that sense, I was entrepreneurial.

Sid ran an ad in the paper. I had just sold my business, and I was looking for a franchise. I thought it sounded interesting so I went in to see what it was all about.

Sid called me up one day and asked if I would open Chicago and I agreed to do that. I eventually became national director of operations.

I kept saying to Sid's partners that the world is changing, and we really need to start offering more nutritional guidance. But the partners wanted to keep everything status quo. Their attitude was that if something is working, don't change it.

So we gave them three options. Sell to us, buy us out, or you take half the centers and we'll take half.

We were both fifty when we went to Australia in 1983 and laid everything on the line.

When we asked why they said because we like dealing with a person rather than a corporation.

The markets where we had the most competition were our best markets. I realized why. There was greater awareness of the risks of obesity and a major reason is the advertising we and all the other companies were doing.

Of course, we didn't have success stories the first day we opened. So, I said, well, I'll go out there and do it. And I did, and it seemed to be working so I just continued to do it.

Our timing was good, but as we realized after opening on a Monday with full-page newspaper ads, we had 11 competitors with a foot already in the door. We knew the competition was there, but were surprised at how strong they were in terms of advertising. We realized that we had to do something different.

That's when we started researching frozen dinners and found that no other company was offering frozen dinners on the premises. Weight Watchers had frozen dinners in the supermarket, but they were not part of their program.

Life should be enjoyed, not wasted counting fat grams and calories.

[My husband] always tells me that I'm the most unrelenting person he's ever met, and it's true. If I make a commitment to something I will stick to it no matter what.

I always told people in Australia that I had a 24-hour job because we’d get up in the morning, talk business at breakfast and again at dinner. Our whole life was the business when we were developing the company.

I fell asleep and my head fell forward, resting on my chest, as it happens sometimes, I guess my mouth was open. A commercial came on the television really loudly and when my head snapped up my lower teeth locked over the upper teeth and I had to pry them down.

I said, ‘I’m going to keep trying to find someone who can help me.’

I'm happy to be able to communicate, I'm healthy, and I have a great life. I have so many things to be grateful for, I can't focus on the one negative.

I can’t wait for tomorrow. You can do anything and be anything you want.

I was open to anything that was available.

I thought, you know, you have so many positives in your life, you have a wonderful family, you have good health, you have had wonderful success in business, why focus on the one negative thing? So I just kind of gave myself a talking to and said look, you know, get this thing done. You can do it.

I am an extreme optimist, while [My husband] likes to play the devil’s advocate. He wants to know the worst thing that can happen. I don’t even want to think about the worst case. I provide the discipline and stick-to-it-iveness.

I really love what I do. It’s extremely motivating to me.

Related Articles
  Lesson #1: Boldly Go Where No Marketing Has Gone Before
  Jenny Craig Locations
  Lesson #2: Why Offer Just A Product Or Service When You Can Offer Both?
  Lesson #3: Make Your Product As Personal As Possible
  The Weight Loss Guru: The Early Years of Jenny Craig

Article Tags: attitude, australia, cholesterol, director of operations, franchise, jenny craig, losing weight, mirror, national director, new orleans, nutritional guidance, regard, reply, sid, starches, stroke, two daughters



Related Forum Posts
2007 Mothers Day for Women Entrepreneurs - A mom who has her own business faces an incredible challenge. Motivated by the need to put food on the table or to give herself the gift of accomplishment, she moves forward with her life and family while starting a new business. All women who start a business, have to start somewhere. Even those who purchase a franchise have to start with the education needed to run that particular franchise. The never ending juggle of Family, business and self begins. Finding balance can be a challenge. With outside input, women discover and utilize tools that will help them create the life and business that they want. One of the tools used to find things that can make business building faster and easier than they thought is the Wright Place TV Show Mother’s Day Special. The Wright Place™ TV Show is a 30 minute broadcast television talk show for women. ‘ We talk about strategies, techniques and mindset needed to grow ones business.” Says Dr. Wright, host of the show. “For the last 7 years, I have brought to the screen leaders in entrepreneurship who have talent in creating incredible businesses. They love to share and my audience gets the benefit of that.” The Mother’s Day Special evolved as a way to make women in businesses, which also happen to be mothers, feel appreciated. “ A few vendors got together and gave the audience these lovely gift bags.’ Says Dr. Wright. ‘From then on, every year, I would get requests from vendors to be a part of the show. People are interested in encouraging women who take a change to create the life and business they want. I look forward to seeing this live audience every year.” Last year’s show was presented by Jenny Craig. Jenny Craig, know for their weight loss products gave each audience member a goal setting kit created by Martha Beck. “This kit could be used for anything, not just weight loss or management. If women can use this to move themselves closer to a fulfilling life, then it’s the perfect gift.” Says Dr. Wright. Dr. Wright says she tries to look for things that are unusual yet exceptionally useful for today’s woman entrepreneur. You never know what kinds of things the audience will find in their gift bags.
Volume/Margin Price Sensitivity Tool - Here is the tool we designed for Imperial Oil's convenience stores to determine best price point for changes in pricing impacting margins and volume. If you need further instructions on how to use it, let me know. Jenny
Re: 4 Inspirational Entrepreneur Videos - Jenny Craig's one line sums it all up "no matter what". An incredibly difficult thing to do, but they are the three words that differentiate the most successful in life, business, politics, etc etc etc.
Facebook application - Hi Kevin - thanks for the suggestion! The two that we were thinking of were Famous Entrepreneur Quotes and Which famous entrepreneur am I most like? I like your idea as well. We've got a rollout schedule of new features for the site that we are working on first before we can get to the Facebook app. We're also not sure how hard it is to integrate into Facebook. It looks like there is a php way to do it which is great because that is our core competency.
Re: New Famous Entrepreneur - Craig Newmark - Craigslist has got both positive and negative feedbacks although I admit I've used Craigslist as also one of my good references for finding listings, jobs, etc that'll benefit my business. Well, Craig has done a great job setting up this website and it was the people around who makes the bad impressions. I hope that won't hurt the whole Craigslist reputation though.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Twitter Tips For Work-at-Home Moms

Do You Deserve To Be Happy and Successful?

Good News Travels Fast

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.