Lesson #4: Keep Your Finger On The Pulse Of The Outside World
Lesson #4: Keep Your Finger On The Pulse Of The Outside World
Laliberté had a vision of a circus that would be all things to all people. He wanted a show that was not only representative of his global audience, but one that could lend itself to a universal message. With Cirque du Soleil, that is exactly what Laliberté achieved.
Laliberté was the first person to ever think about joining acrobatics with artistic and cultural imagery. Today, that marriage has become the hallmark of Cirque du Soleil. But before Laliberté came along, circuses had none of that. They were merely large-scale amusement park shows, meant to provide light-hearted entertainment.
Intent on bringing culture to his stage, Laliberté insisted that his staff be comprised of a wide mix of people from around the world, all of whom could contribute their own unique cultural input into their productions. That is why Cirque du Soleil regards the hiring process as a “treasure-hunt,” seeking out the people who will be able to most lend their unique voices to the Cirque project.
At Cirque du Soleil, cultural differences are not downplayed as in many other corporate organizations. There, they are embraced and even exploited to use as a catalyst for their creative productions. The staff is comprised of well over 60 different cultures, all of which contribute elements to Cirque shows: Brazilian capoeira, Peking Opera, Kung Fu, African and Ukrainian dancing, the Australian didgeridoo. These cultural imports have all become a part of Cirque’s creative capital.
But Laliberté did not just want his shows to represent its audiences; he wanted it to speak to them. To that end, Laliberté makes sure that his shows are keeping up with the times and relevant to the issues of the day. Shows focus on everything from terrorism to water pollution to youth violence. All the while, they try to provide motivation and inspiration. Laliberté believes his shows can provide hope and become a creative catalyst for change. That is why he calls his shows, “global, proactive, creative, and partnership-based.”
“We are in a position of financial and social power, and we could be agents of change in our society,” says Laliberté. “Without pretension, I believe we could be a nice little gardener who takes care of the garden, and hopefully our neighbor will do the same. Then, maybe we'll achieve a better world.”
The bottom line, however, is that Cirque du Soleil is there to meet the expectations of its customers. Laliberté wants them to be amused, if not astounded. He wants them to be touched, if only for a few hours of a single day. He wants them to be able to escape their daily lives and step into his majestic, awe-inspiring world. To do all of that, Laliberté needs to be able to keep his pulse on the outside world.
“Inside every adult there's still a child that lingers,” he says. “We're happiness merchants – giving people the opportunity to dream like children.”
Lesson 4 Keep Your Finger On The Pulse Of The Outside World
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“Our approach was very simple,” says Laliberté. “It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.”
Laliberté had a vision of a circus that would be all things to all people. He wanted a show that was not only representative of his global audience, but one that could lend itself to a universal message. With Cirque du Soleil, that is exactly what Laliberté achieved.
Laliberté was the first person to ever think about joining acrobatics with artistic and cultural imagery. Today, that marriage has become the hallmark of Cirque du Soleil. But before Laliberté came along, circuses had none of that. They were merely large-scale amusement park shows, meant to provide light-hearted entertainment.
Intent on bringing culture to his stage, Laliberté insisted that his staff be comprised of a wide mix of people from around the world, all of whom could contribute their own unique cultural input into their productions. That is why Cirque du Soleil regards the hiring process as a “treasure-hunt,” seeking out the people who will be able to most lend their unique voices to the Cirque project.
At Cirque du Soleil, cultural differences are not downplayed as in many other corporate organizations. There, they are embraced and even exploited to use as a catalyst for their creative productions. The staff is comprised of well over 60 different cultures, all of which contribute elements to Cirque shows: Brazilian capoeira, Peking Opera, Kung Fu, African and Ukrainian dancing, the Australian didgeridoo. These cultural imports have all become a part of Cirque’s creative capital.
But Laliberté did not just want his shows to represent its audiences; he wanted it to speak to them. To that end, Laliberté makes sure that his shows are keeping up with the times and relevant to the issues of the day. Shows focus on everything from terrorism to water pollution to youth violence. All the while, they try to provide motivation and inspiration. Laliberté believes his shows can provide hope and become a creative catalyst for change. That is why he calls his shows, “global, proactive, creative, and partnership-based.”
“We are in a position of financial and social power, and we could be agents of change in our society,” says Laliberté. “Without pretension, I believe we could be a nice little gardener who takes care of the garden, and hopefully our neighbor will do the same. Then, maybe we'll achieve a better world.”
The bottom line, however, is that Cirque du Soleil is there to meet the expectations of its customers. Laliberté wants them to be amused, if not astounded. He wants them to be touched, if only for a few hours of a single day. He wants them to be able to escape their daily lives and step into his majestic, awe-inspiring world. To do all of that, Laliberté needs to be able to keep his pulse on the outside world.
“Inside every adult there's still a child that lingers,” he says. “We're happiness merchants – giving people the opportunity to dream like children.”
Lesson 4 Keep Your Finger On The Pulse Of The Outside World
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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