They made money for others, but seldom for myself, for I was unfortunately situated not having much time and little money with which to promote my inventions.
It is easy to give that kind of advice, but how many things are like corks, pins, and needles?
I applied the thought to every material need, but nothing came of it.
I’ve got it. Our fortune is made.
I urged the razor company to make a salaried position for me, but those in control refused to meet my wishes, giving as a reason the need of every dollar for development of the business.
The razor was looked upon as a joke by all my friends. A common greeting was, ‘Well, Gillette, how’s the razor?’ If I had been technically trained, I would have quit.
The whole success of this business depends on advertising.
The greatest feature of the business is the almost endless chain of blade consumption, each razor paying tribute to the company as long as the user lives.
We hope to have a better blade, and have it machine polished, which will improve its appearance very greatly.
There is no other article for individual use so universally known or widely distributed. In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert.
As I stood there with the razor in my hand, my eyes resting on it as lightly as a bird settling down on its nest, the Gillette razor was born. In that moment I saw it all: the way the blade could be held in a holder; the idea of sharpening the two opposite edges on the thin piece of steel; the clamping plates, with a handle halfway between the two edges of the blade.
King Gillette Quotes
Like this article? Share it with your friends
 |
Related Articles |
|
The Makings of a King: The Early Years of King Gillette
|
| |
He had spent his entire life tinkering with ideas, most of which the rest of the world would call him crazy for. It was not until King Gillette was in his 40s that he would patent and begin to sell his disposable sa...
|
Lesson #1: The Experts Are Not Always Right
|
| |
All his life, Gillette believed that coming up with the idea – the product – would be hardest part of starting any business. After all, it took him no less than 40 years to think of a product that he thought could b...
|
Lesson #5: Stay One Step Ahead By Anticipating Your Competition
|
| |
Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but ...
|
Lesson #3: Know Where The Value Of Your Product Lies
|
| |
“The greatest feature of the business is the almost endless chain of blade consumption,” said Gillette, “each razor paying tribute to the company as long as the user lives.”
|
Lesson #4: Make The Most Of Potential Marketing Moments
|
| |
“There is no other article for individual use so universally known or widely distributed,” Gillette once said. “In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Deser...
|
|
|
King Gillette Newsletter
Get our free newsletter to learn more about King Gillette and other famous entrepreneurs!
|
|
|