Satoshi Tajiri Articles

The Bug Boy: The Early Years of Pokemon’s Satoshi Tajiri - Click To Read Article
“When you're a kid and get your first bike, you want to go somewhere you've never been before,” says Satoshi Tajiri. “That's like Pokemon. Everybody shares the same experience, but everybody wants to take it someplace else. And you can do that.”

The Dawn of Pokemon: Tajiri Launches His Game - Click To Read Article
Tajiri was no stranger to video games. In the early 1980s, he had won a contest sponsored by Sega that involved making a video game. With his “Game Freak” colleagues, Tajiri had also created his first video game, Quinty, which was published by Namco. But in 1991, Tajiri discovered something that he thought was revolutionary: the Game Boy. When he saw two boys playing a game together, connecting their Game Boys by a link cable, Tajiri immediately began to think of the possibilities. “I saw Game Boy when it was first released,” says Tajiri. “The idea for Pokémon clicked in my mind. The basic idea for Pokemon seemed a good fit for Game Boy.”

Lesson #1: Find Inspiration in your Outside Interests - Click To Read Article
Tajiri never liked going to school. His father wanted him to study to become an electrician, but that was the farthest thing from Tajiri’s mind. Instead, Tajiri split all of his spare time between two activities: first, was roaming the forests and fields near his family’s home in his quest for insects.

Lesson #2: Be Able to Say “I did it My Way” - Click To Read Article
No matter where young Tajiri went as a boy, it seemed he never quite fit in. He collected insects when most of his friends were cramming for college. He spent his money playing video games when most of the other kids were saving up. And, he always remained just a little bit to himself.

Lesson #3: Success Is the Never-Ending Search for Better - Click To Read Article
“The more I learned about games, the more frustrated I became because the games weren't very good,” recalls Tajiri. “I could tell a good game from a bad game. My conclusion was: let's make our own games.”

Lesson #4: Tread Carefully Into New Waters - Click To Read Article
Today, the popularity of Pokemon throughout the world has led some to dub the phenomenon “Pokemania.” From Japan to the U.S., children are fascinated by anything and everything Pokemon: the cards, the toys, the websites, the candy, and the list goes on. But when Tajiri first thought about expanding his brand, he was not quite sure what to expect.

Lesson #5: It is all in How You Hook Them - Click To Read Article
Much of the international success behind Pokemon came from its marketing – and that came even before it ever hit the Nintendo executives’ desks. Tajiri was a natural born marketer and knew what it would take to hook children on to his game. Whether they were Japanese or American, Tajiri had tricks up his sleeve that would keep kids coming back for more.

The Power of Pokemon: How Tajiri Took the Bugs Out of Success - Click To Read Article
According to some reports, Tajiri has been diagnosed with Asperger’s syndrome, a disease that shows itself in the form of social awkwardness and public clumsiness, among other things. Despite this, he has managed to become one of the most beloved and successful video game designers in history. How did he do it?

Satoshi Tajiri Quotes - Click To Read Article
Satoshi Tajiri Quotes


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