Henry J. Heinz Quotes

Heart power is less than horse power.

I said to myself, ‘we do not have styles of products, but we do have varieties of products. Counting up how many we had, I counted well beyond 57, but 57 kept coming back to my mind. Seven, seven – there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that “58 Varieties” or “59 Varieties” did not appeal at all to me as being equally strong.

I myself did not realize how highly successful a slogan it was going to be.

To do a common thing uncommonly well brings success.

A wide market awaited the manufacturer of food products who set purity and quality above everything else in their preparation.



Like this article? Share it with your friends

Related Articles
The Pickle King: The Early Years of Henry J. Heinz
	He started grinding spices for his mother in the basement of their Pittsburgh home when he was just six years old. Later, when Henry Heinz founded his company, it was little more than a one-man operation of peddling...
Lesson #1: Your Brand is Your Company’s Backbone
	When Heinz first got his feet wet in the processed foods industry, it was a largely undefined market as of yet. He knew that he was treading new waters and had to act fast to make the most of the opportunity. But He...
57 Varieties of Success: The HJ Heinz Company Takes Off
	Heinz began his entrepreneurial ventures selling grated horseradish door to door, but he was soon moving on to bigger and better things. With the introduction of a new type of tomato ketchup, Heinz’s second business...
Lesson #2: Add a Little Spice to Your PR
	Heinz was not just a genius when it came to building a brand. He also knew how to get that brand out there. After all, what good was a brilliant slogan if nobody was ever going to find out about it? That is where He...
Lesson #4: Use Quality to Build Confidence in Your Product
	Heinz once said that “to do a common thing uncommonly well brings success.”

---

Related Forum Posts
	Henry Luce Profile
	Famous Entrepreneur Schedule
	Re: Searching for Results
	Meeting an Entrepeneur
	My favorite "Potter" quote
	Re: Launch of Polarate.com - Understanding Personality
	Coffee, Tea, Then Stop For Wine!
	How I chose my lawyer