I said to myself, ‘we do not have styles of products, but we do have varieties of products. Counting up how many we had, I counted well beyond 57, but 57 kept coming back to my mind. Seven, seven – there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that “58 Varieties” or “59 Varieties” did not appeal at all to me as being equally strong. I myself did not realize how highly successful a slogan it was going to be. To do a common thing uncommonly well brings success. A wide market awaited the manufacturer of food products who set purity and quality above everything else in their preparation.