Lesson #4: Use Quality to Build Confidence in Your Product
Lesson #4: Use Quality to Build Confidence in Your Product
From the very beginning of his business venture, Heinz’s driving idea was quality. From the ingredients that he used to the cleanliness of his factories, no detail was too small for Heinz to take into account. He knew that if he was going to stand out amongst his competition, he would have to differentiate himself from the pack, and quality was going to be his secret weapon in doing so.
When Heinz was first staring out in the industry, processed foods was a relatively new concept. Consumers and retailers alike were wary about bottled foods and hesitant in buying them for their families and stores, respectively. What was in them? Would they taste good? Would they spoil quickly? Were they worth it? These were the questions the American public was asking at the time. Heinz made it his mission to answer those questions and quell their fears, and he did so by guaranteeing quality.
One of Heinz’s first moves was to break with most of the rest of the food industry in strongly supporting the Pure Food and Drug Act. He was only too happy to comply with federal regulations about the nature and quality of his products’ ingredients. He wanted his consumers to feel safe and have confidence in what they were eating.
Heinz also became one of the first companies to ever open its doors to the public, offering them tours of its factories and an explanation of its processes. Heinz wanted to ensure the public his company had nothing to hide. Each and every one of his products was produced under only the strictest of sanitary conditions, and he wanted everyone to know it. Thanks to his willingness to be open and honest with the public, he was able to foster a sense of confidence and trust in his products with consumers – something that could not have been bought for all the advertising dollars in the world.
In addition to allowing the public access to his factories, Heinz also opened up his products to them – literally. He was one of the first to ever package his products in clear, glass bottles. Heinz’s competitors would often use filler ingredients to pump up the volume of their products, and then conceal the fact by using opaque, coloured containers. Heinz wanted his customers to see exactly what they were buying. He was proud of his products’ quality and offered transparent bottles to ensure customers they were getting their money’s worth.
Heinz’s biographer, Robert C. Alberts, claimed that Heinz had hit one of the most important and shaping business ideas of his time: that a pure article of superior quality could find a ready market through its intrinsic value, so long as it was packaged and promoted properly.
In supporting the Pure Food and Drug Act, in opening his doors to the public, and in allowing his customers to see what they were buying, Heinz used quality to build confidence in his products.
Lesson 4 Use Quality to Build Confidence in Your Product
Like this article? Share it with your friends
Heinz once said that “to do a common thing uncommonly well brings success.”
From the very beginning of his business venture, Heinz’s driving idea was quality. From the ingredients that he used to the cleanliness of his factories, no detail was too small for Heinz to take into account. He knew that if he was going to stand out amongst his competition, he would have to differentiate himself from the pack, and quality was going to be his secret weapon in doing so.
When Heinz was first staring out in the industry, processed foods was a relatively new concept. Consumers and retailers alike were wary about bottled foods and hesitant in buying them for their families and stores, respectively. What was in them? Would they taste good? Would they spoil quickly? Were they worth it? These were the questions the American public was asking at the time. Heinz made it his mission to answer those questions and quell their fears, and he did so by guaranteeing quality.
One of Heinz’s first moves was to break with most of the rest of the food industry in strongly supporting the Pure Food and Drug Act. He was only too happy to comply with federal regulations about the nature and quality of his products’ ingredients. He wanted his consumers to feel safe and have confidence in what they were eating.
Heinz also became one of the first companies to ever open its doors to the public, offering them tours of its factories and an explanation of its processes. Heinz wanted to ensure the public his company had nothing to hide. Each and every one of his products was produced under only the strictest of sanitary conditions, and he wanted everyone to know it. Thanks to his willingness to be open and honest with the public, he was able to foster a sense of confidence and trust in his products with consumers – something that could not have been bought for all the advertising dollars in the world.
In addition to allowing the public access to his factories, Heinz also opened up his products to them – literally. He was one of the first to ever package his products in clear, glass bottles. Heinz’s competitors would often use filler ingredients to pump up the volume of their products, and then conceal the fact by using opaque, coloured containers. Heinz wanted his customers to see exactly what they were buying. He was proud of his products’ quality and offered transparent bottles to ensure customers they were getting their money’s worth.
Heinz’s biographer, Robert C. Alberts, claimed that Heinz had hit one of the most important and shaping business ideas of his time: that a pure article of superior quality could find a ready market through its intrinsic value, so long as it was packaged and promoted properly.
In supporting the Pure Food and Drug Act, in opening his doors to the public, and in allowing his customers to see what they were buying, Heinz used quality to build confidence in his products.
Lesson 4 Use Quality to Build Confidence in Your Product
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
|
 | ||
 |
||
 |
||
|
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Measure Customer Loyalty Content Challenged Meditation Guide Business Wisdom Breakdown, Breakthrough |
|
 | ||
 |
Top 50 Business Plans
Top Business Plan Blogs | |
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||