Heinz once said that “to do a common thing uncommonly well brings success.”
From the very beginning of his business venture, Heinz’s driving idea was quality. From the ingredients that he used to the cleanliness of his factories, no detail was too small for Heinz to take into account. He knew that if he was going to stand out amongst his competition, he would have to differentiate himself from the pack, and quality was going to be his secret weapon in doing so.
When Heinz was first staring out in the industry, processed foods was a relatively new concept. Consumers and retailers alike were wary about bottled foods and hesitant in buying them for their families and stores, respectively. What was in them? Would they taste good? Would they spoil quickly? Were they worth it? These were the questions the American public was asking at the time. Heinz made it his mission to answer those questions and quell their fears, and he did so by guaranteeing quality.
One of Heinz’s first moves was to break with most of the rest of the food industry in strongly supporting the Pure Food and Drug Act. He was only too happy to comply with federal regulations about the nature and quality of his products’ ingredients. He wanted his consumers to feel safe and have confidence in what they were eating.
Heinz also became one of the first companies to ever open its doors to the public, offering them tours of its factories and an explanation of its processes. Heinz wanted to ensure the public his company had nothing to hide. Each and every one of his products was produced under only the strictest of sanitary conditions, and he wanted everyone to know it. Thanks to his willingness to be open and honest with the public, he was able to foster a sense of confidence and trust in his products with consumers – something that could not have been bought for all the advertising dollars in the world.
In addition to allowing the public access to his factories, Heinz also opened up his products to them – literally. He was one of the first to ever package his products in clear, glass bottles. Heinz’s competitors would often use filler ingredients to pump up the volume of their products, and then conceal the fact by using opaque, coloured containers. Heinz wanted his customers to see exactly what they were buying. He was proud of his products’ quality and offered transparent bottles to ensure customers they were getting their money’s worth.
Heinz’s biographer, Robert C. Alberts, claimed that Heinz had hit one of the most important and shaping business ideas of his time: that a pure article of superior quality could find a ready market through its intrinsic value, so long as it was packaged and promoted properly.
In supporting the Pure Food and Drug Act, in opening his doors to the public, and in allowing his customers to see what they were buying, Heinz used quality to build confidence in his products.
Lesson #4: Use Quality to Build Confidence in Your Product
Like this article? Share it with your friends
 |
Related Articles |
|
 Build Your Confidence-Make More Sales
|
| |
There is a golf story that says: "The most difficult golf course is the one between your ears." The same can be said about making sales. There are more obstacles in your head than any prospective client will thro...
|
|
Are You Confident Or Cocky?
|
| |
Salespeople need confidence. They don't need cockiness. Test to see whether you're confident or cocky.
|
|
The Role of Self-Confidence in Success
|
| |
If you see successful people, you will usually find that they are very self-confidant. Self-confidence may have come to these people on account of their success, but usually self-confidence is present in people befo...
|
|
Lesson #5: Create the Market Where There Is None
|
| |
 In 1950, the Tokyo Telecommunications Engineering Corporation had a problem on their hands. Morita and Ibuka had finally conceived and designed Japan’s first tape recorder by grinding up magnets and sticking the pow...
|
|
Lesson #4: Use Quality to Build Confidence in Your Product
|
| |
 Heinz once said that “to do a common thing uncommonly well brings success.”
|
|
|
Henry Heinz Newsletter
Get our free newsletter to learn more about Henry Heinz and other famous entrepreneurs!
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
