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Lesson #4: Use Quality to Build Confidence in Your Product
Article Overview: Heinz once said that “to do a common thing uncommonly well brings success.”
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Free Download - Henry J. Heinz Quotes By Henry Heinz |
Lesson #4: Use Quality to Build Confidence in Your Product
Heinz once said that “to do a common thing uncommonly well brings success.”
From the very beginning of his business venture, Heinz’s driving idea was quality. From the ingredients that he used to the cleanliness of his factories, no detail was too small for Heinz to take into account. He knew that if he was going to stand out amongst his competition, he would have to differentiate himself from the pack, and quality was going to be his secret weapon in doing so.
When Heinz was first staring out in the industry, processed foods was a relatively new concept. Consumers and retailers alike were wary about bottled foods and hesitant in buying them for their families and stores, respectively. What was in them? Would they taste good? Would they spoil quickly? Were they worth it? These were the questions the American public was asking at the time. Heinz made it his mission to answer those questions and quell their fears, and he did so by guaranteeing quality.
One of Heinz’s first moves was to break with most of the rest of the food industry in strongly supporting the Pure Food and Drug Act. He was only too happy to comply with federal regulations about the nature and quality of his products’ ingredients. He wanted his consumers to feel safe and have confidence in what they were eating.
Heinz also became one of the first companies to ever open its doors to the public, offering them tours of its factories and an explanation of its processes. Heinz wanted to ensure the public his company had nothing to hide. Each and every one of his products was produced under only the strictest of sanitary conditions, and he wanted everyone to know it. Thanks to his willingness to be open and honest with the public, he was able to foster a sense of confidence and trust in his products with consumers – something that could not have been bought for all the advertising dollars in the world.
In addition to allowing the public access to his factories, Heinz also opened up his products to them – literally. He was one of the first to ever package his products in clear, glass bottles. Heinz’s competitors would often use filler ingredients to pump up the volume of their products, and then conceal the fact by using opaque, coloured containers. Heinz wanted his customers to see exactly what they were buying. He was proud of his products’ quality and offered transparent bottles to ensure customers they were getting their money’s worth.
Heinz’s biographer, Robert C. Alberts, claimed that Heinz had hit one of the most important and shaping business ideas of his time: that a pure article of superior quality could find a ready market through its intrinsic value, so long as it was packaged and promoted properly.
In supporting the Pure Food and Drug Act, in opening his doors to the public, and in allowing his customers to see what they were buying, Heinz used quality to build confidence in his products.
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3. Speak Clearly - Don't beat around the bush
4. Better to be the king the the court jester - only make jokes when apropriate. If your not serious then don't expect people to take you seriously
5. Confidence
6. Confidence (yes, confidence again!)
Boosting Confidence
- Confidence is something all of us women could stand to have infused in our blood 24/7! It’s one of those areas that many struggle with the most.
Through my coaching practice, I’ve discovered an underlying thread that seems to undermine confidence in some women. It has to do with confusing true confidence with pride or arrogance.
Confidence is being sure of who you are and what you are able to do in a way that does not compare yourself to others. It is not dependent on value because every one of us women is valuable.
Pride or arrogance is when someone lifts him or herself above others as if they are more valuable than others. It also seems to be related to "approval addiction" where the self esteem must continually be fed by others or they don't feel good about themselves. Thus, some arrogant people put others down so they can see themselves as above.
Confidence is simply being all of the great woman you already are. You want to create a great business and you want to do your job well. It is not prideful to be confident in what you are doing.
I invite you to give yourself permission to really let your abilities come forward and see what happens to you and your business as a result.
I’d also love to hear what methods you have for boosting your own confidence.
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: What makes a good sales rep?
- Quality of a good salesman.
Believe in yourself
Know your product like the back of your hand
Resufe to take no for an answer
Be passionable about your product
Re: How to do Link Building?
- Be diligent. Build blogs.Pay attention to the contents.
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