Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Lesson #2: Nothing Makes Up for Dogged Hard Work

Ernest Gallo Articles
Lesson #2: Nothing Makes Up for Dogged Hard Work

From the time he was a young boy, Gallo lived and breathed wine. His father’s winery might have never taken off to the degree the family had hoped, but it was still an important introduction into the business for his young son. Once he was at the helm of his own vineyard operation, Gallo still might not have had much in the way of resources, but what he did have was his own manpower, and lots of it.

“We could afford one tractor,” Gallo recalled of his upstart days, “and there were times I drove it for 12 hours, then turned it over to Julio who drove it for another 12 hours.” There were only two of them, but together, the Gallo brothers did the work of twice as many people. It was that spirit of dogged hard work and set the E&J Gallo Winery apart from the hundreds of others.

Gallo was an avid deep-sea fisherman, but even when he would go on his vacations, he could not resist the temptation to work. He would use any opportunity in a new area to try and introduce his wines to new buyers. For decades, he would travel around the country on his own in his car, stopping in every grocery store that he passed to persuade the store managers to carry his product. Where they already did carry wines, Gallo made it his mission to convince them to move the wines from where they usually were – behind the counter – to prominent floor displays.

Gallo did not just live and breathe his own wine. Of course, he wanted his products to do well on the market, but Gallo took a much more prominent role in the industry as a whole. He produced commercials promoting wine, he sat on wine promotion boards, and he became chair of the Wine Institute. He also mentored future generations of wine producers and put up billboards promoting wine throughout the country. Not to mention the fact that he was his own best customer. Gallo loved drinking what began as his red table wine, but later became his Cabernet Sauvignon.

Each and every work day, right up until the time he passed away at 97 years old, Gallo made it a habit to work straight through until 6:30 p.m. He would then go home and work another three hours from the comfort of his own house.

The New York Times said that Gallo “had a compulsive need to be the best at what he did.” It was for that reason that he would spend as many of his waking hours as he could working on creating the most successful winery in the world. He may have been aggressive in all of his packaging, pricing, and marketing, but nothing made the difference more than Gallo’s willingness to put in the time. Gallo was able to build a wine empire with little else in the beginning other than his own two hard-working hands.





Lesson 2 Nothing Makes Up for Dogged Hard Work

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website


To learn more about the Evan Elite Author Program please contact us.

Famous Entrepreneur Video
Ernest Gallo Video - Tribute to Ernest Gallo, famous wine maker of E.&J. Gallo Winery, who recently died at age 97.
Famous Entrepreneur Video

Ernest Gallo Picture Ernest Gallo Newsletter
Get our free newsletter to learn more about Ernest Gallo and other famous entrepreneurs!

Name:
Email:





Evan Elite Authors
George Ludwig  
Dianne Crampton  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Increasing Coaching Effectiveness Icon Increasing Coaching Effectiveness
Working with Wisdom Icon Working with Wisdom
Lifestyle and Leadership Icon Lifestyle and Leadership
Get 'em Good or Get 'em Gone! Icon Get 'em Good or Get 'em Gone!
ACES Research Report Icon ACES Research Report
Free Downloads - Complete List

Entrepreneur Tools and Guides
Guide To ERP Software / Business Management Software
Guide To ERP Software
Business Management Software
 
Top 50 Marketing Blogs
Top 50 Marketing Blogs
Top Marketing Blogs of 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Esi Badu Elmina, Ghana,
Esi Badu
Elmina, Ghana
SEO For Africa

If I Were A Startup...
Gord Hotchkiss, $113k to $1.5 Mil in 5 years
Gord Hotchkiss
$113k to $1.5 Mil in 5 years
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Jim Henson, Henson Assoc.
Jim Henson
Henson Assoc.
Issy Sharp, Four Seasons
Issy Sharp
Four Seasons
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Money Connection
By Mary Tomzack
     International Franchising-A World of Opportunity
By Mary Tomzack
     Marketing Your Franchise
By Mary Tomzack

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information