Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Snap, Crackle, and Pop to Success: How Kellogg Built a Cereal Empire

W.K. Kellogg Quote


Staff post about: W.K. Kellogg
Become an Author

Free PDF Download
W.K. Kellogg Quotes - By W.K. Kellogg

Name: Email:


He dropped out of school and was always considered to be the “dim-witted” child in his family. So how did this boy so destined for failure rise to become one of America’s most well-known entrepreneurs? Marketing: Kellogg was not afraid to be daring, especially when it came to his advertising. By resorting to free coupons and unique promotions – before his product was even in stores – Kellogg pushed the boundaries of acceptable advertising and caught people’s attention. Risk: Kellogg hardly knew the first thing about baking, but when he stumbled upon a recipe for corn flakes, he knew he was on to something. Even when the rest of the world told him he was crazy for pursuing it as a business idea, he persisted. In the end, it was Kellogg’s willingness to be different that took him to the top. Innovation: Kellogg would spend hours in the test kitchen of his brother’s Sanitarium, experimenting with new ingredients and recipes. He took the time to try new things, to follow his hunches, and to never stop searching for that next big thing. Even where a product came about as the result of an accident, it took the inquisitive eyes of Kellogg to take that accident and turn it into an asset. Fortitude: The Kellogg success story is notably also a story of intense sibling rivalry. The competition between J.H. and Will Kellogg only grew stronger throughout their lives. But whereas his older brother refused to accept his success, Kellogg maintained focused and plowed away at his own goals, eventually demonstrating that the best revenge is living well. People: Kellogg was a strict boss, but he also took care of his workers as if they were his own family. He was one of the first in the corporate world to begin offering such bonuses as nurseries and dieticians. Kellogg was also stoutly devoted to charity, and left most of his fortune to people who had less than him in life. When Kellogg first approached his older brother with the idea for expanding their new cereal business, he was met with resistance. “Let’s be content with a small business,” he was told. Why did he want to risk their fortune on toasted wheat flakes? Kellogg himself had doubts about his own capabilities. “I am myself lamentably ignorant,” he once told his son. “The competition in the business world is such that the people with good educations are usually those who succeed.” Then, there was also the fact that he was already well into his 40s. But Kellogg chose to ignore his brother, to ignore his own self doubts, and to continue working towards his goals. Today, Kellogg remains the number one breakfast cereal maker in the U.S., with some of the most popular brands under its control, including Frosted Flakes and Rice Krispies. More recently, the company has also branched out into the snacks and non-cereal products, with lines such as Eggo waffles, Nutri-Grain bars, and Pop-Tarts.


Related Articles

  Crunching the Competition: Corn Flakes Take Off
  The Cereal King: How W.K. Kellogg Got His Start
  Lesson #3: Become an Experimental Entrepreneur
  Lesson #1: Market Your Product as a One of a Kind
  Lesson #2: Do Not Be Afraid to Go Against the Grain
  Lesson #4: Everything Happens in its Own Time
  Lesson #5: Invest Your Money in People
  Diamonds Are A Cereal Marketer's Best Friend
  Serial cereal branding
  Snail Mail Marketing: Ensure Bang for Less Buck
  Video Marketing How to Promote Your Business Using Videos
  W.K. Kellogg Quotes
  Enlightened Millionaires: AHA Number 6
  Organizing CDs, DVDs, Software and other Discs
  Snap Fitness Ranked No. 16 in the Inc.500
  Charles William (C.W.) Post
  Seven Steps for Creating Successful Marketing
  Voted as the Coolest Time Magazine invention
  Turning the Magic On: How Johnson Built an Empire
  Lesson #5: Be Ready to Fail

Home > Famous-Entrepreneurs > W.K. Kellogg > Snap Crackle and Pop to Success How Kellogg Built a Cereal Empire >

Free PDF Download
W.K. Kellogg Quotes - By W.K. Kellogg

Name: Email:


Related Forum Posts

Re: Anyone Uses Elance.com? Guru.com? Rentacoder.com? Re: Anyone Uses Elance.com? Guru.com? Rentacoder.com?
Re: Are you on Twitter? Re: Are you on Twitter?
Re: Who is doing CPA marketing here? Re: Who is doing CPA marketing here?
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
Re: Hit or Miss: Dancejam Re: Hit or Miss: Dancejam

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.