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‘Til Death Do Us Part: How Wang Created a Following of Loyal Customers
Article Overview: “I never thought I'd be successful,” says Wang. “It seems in my own mind that in everything I've undertaken I've never quite made the mark. But I've always been able to put disappointments aside. Success isn't about the end result; it's about what you learn along the way.”
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‘Til Death Do Us Part: How Wang Created a Following of Loyal Customers
“I never thought I'd be successful,” says Wang. “It seems in my own mind that in everything I've undertaken I've never quite made the mark. But I've always been able to put disappointments aside. Success isn't about the end result; it's about what you learn along the way.”
Wang may not be completely satisfied with her career, but that does not take away from the tremendous success she has had in establishing a lifestyle brand that is known around the world. How did she do it?
Branding: When others were selling uninspired wedding dresses, Wang decided to sell not only chic and classic gowns, but inspired service to boot. From day one, Wang knew that if she was going to stand out, she would have to do things just a little bit differently from the rest. By focusing on creating a unique lifestyle brand, Wang was making hers a name that her customers could not do without.
Ambition: When the fashion press criticized Wang for being a spoiled designer who was riding on the financial coattails of her father, she did everything in her power to prove them wrong. She could have given up and accepted their attacks, but instead she chose to stay the course. She did so not as a reaction to her critics, but as proof to herself that she could always do better.
Expertise: When Wang first decided to become a fashion designer, she did not start off by creating a line of men’s wear. Wang stayed close to home and stuck with what she knew – skating, weddings, and women. By drawing on her own experiences, Wang was able to give her product a unique appeal that was exactly what her customers wanted.
Learning: Wang’s days of Xeroxing at Vogue were far from the dream job she had imagined. But in following her father’s advice to make the most of her experience, Wang used the time to soak up everything she could possible learn about clothing and fashion. Even once Wang had made it to the top, she continued to take on mentors, believing that there was always something to be learned.
Dedication: “When I was [young] I thought nothing of waking up at four in the morning and rushing to the rink just to have 10 minutes longer on the ice than my competitors,” recalls Wang. “I had to sacrifice things, like a social life, to be a skater at 15. But I loved skating so much that it was worth everything to me.” Whether it was skating or business, when Wang set her sights on a goal, no amount of work was too much in order to achieve it.
“The key is falling in love with something, anything,” says Wang. “If your heart's attached to it, then your mind will be attached to it. When you have a passion for something then you tend not only to be better at it, but you work harder at it too.”
Today, Wang sees no end in sight for the company that bears her name. And, her customers, from the likes of Mariah Carey to Victoria Beckham, are breathing a collective sigh of relief as a result.
Lesson #4: For Better or For Worse, There is Always Something to be Learned
Lesson #2: Desire to Make More of Yourself
A Passion for Fashion: Wang Gets Down to Business
Lesson #5: Nothing Replaces Hard Work
The Unbridled Entrepreneur: The Early Years of Vera Wang
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Sports franchises even affect other countries
- I was watching the Yankees vs Red Sox yesterday, and pitcher Chien-Ming Wang got knocked out early. The announcers were saying that he is big business in Taiwan, with their business rising and falling depending on how he does in his games.
(Now that I try to remember [i:141w7dbz]exactly [/i:141w7dbz]what they said, it's not coming back to me, but in any event a lot of money rides on each Wang start.)
You can always go for a small franchise and build it up.... like a professional women's football team...
LEADERS
- L- Loyal
E- Eager to learn and serve
A- Active
D- Delegate
E- Efficient
R- Reliable
S- Smart
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: For all Women Entrepreneurs
- Hi Carol,
I think this forum is very empowering to woman.
I am only a student in High school right now, but I hope to be a successful entrepreneur my self one day.
I look up to entrepreneurs like Vera Wang, are there any famous female entrepreneurs that motivate you?
Update on profiles to come
- Here is a list of the upcoming entrepreneurs that we will be featuring. Thank you Kevin for the feedback!
Vera Wang
Magic Johnson
Joyce Hall
Wayne Huizenga
Martin Lindstrom (Toblerone)
Peter van Stolk (Jones Soda)
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