Leaving His Mark: Hall’s Company Takes Off
Leaving His Mark: Hall’s Company Takes Off
Hall’s first order of business was to alter the company’s name to Hallmark, a play on his name as well as a synonym for quality in the 1300s, when gold and silver were “marked” for quality at Goldsmith’s Hall in London. If an item was up to standard, it would receive a “Hall Mark.”
In 1912, Hall decided to branch out and add greeting cards to his company’s shelves. But just as business began taking off, Hall encountered one of the biggest setbacks of his professional career. In 1915, a fire destroyed the entire of Hall’s store, along with his entire inventory.
Hall was devastated but refused to give up. He found the money to purchase a new engraving press, and opened up another office just down the street from where his last one had been burnt down. There, Hall and his brothers began printing their own greeting cards, this time each with their own Hallmark insignia.
In 1916, just one year after his business had been destroyed by fire, Hall launched his first Hallmark greeting card. It read, “I'd like to be the kind of friend you are to me.”
The company continued to grow over the years, and by 1923 the Hall brothers had over 120 employees working for them. They were no longer crowded in a tiny office, but rather spread out in four separate buildings in a newly built six-story plant.
Around the same time, Hall introduced a new innovation to the industry. Instead of having greeting cards stacked at the back of a store and having a clerk choose one they felt was appropriate for the customer, Hall placed his cards on display cases, allowing customers to wander through rows of cards and select their own.
During the Great Depression, Hall’s company continued to thrive, even managing to not lay off a single worker. After World War II, Hallmark officially adopted its well known logo, a five-pointed crown. Soon thereafter, Hall began introducing greeting cards that featured works by such artists as Leonardo da Vinci, Rembrandt, and even Winston Churchill. This was followed by the Ambassador brand of cards, Hall’s answer to serving large, mass marketing stores.
In the early 1950s, Hall began sponsoring the Hallmark Hall of Fame, a television show that showcased some of the world’s greatest performers from around the world, and brought his brand to a wider audience. With his greeting cards a roaring success, Hall launched a new line of products, including albums, candles, gifts, party favours, stationery, and more.
By the time Hall died in 1982, he was 91 years old and his company was worth some $1.5 billion. Over 14,000 designs were being printed per year by 450 artists. Today, more than ten million Hallmark cards are sold around the world each year.
Leaving His Mark Halls Company Takes Off
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Hall’s postcard company was doing well, but he quickly began to worry about his future. Could sales keep indefinitely? No, he decided. It was time for a change.
Hall’s first order of business was to alter the company’s name to Hallmark, a play on his name as well as a synonym for quality in the 1300s, when gold and silver were “marked” for quality at Goldsmith’s Hall in London. If an item was up to standard, it would receive a “Hall Mark.”
In 1912, Hall decided to branch out and add greeting cards to his company’s shelves. But just as business began taking off, Hall encountered one of the biggest setbacks of his professional career. In 1915, a fire destroyed the entire of Hall’s store, along with his entire inventory.
Hall was devastated but refused to give up. He found the money to purchase a new engraving press, and opened up another office just down the street from where his last one had been burnt down. There, Hall and his brothers began printing their own greeting cards, this time each with their own Hallmark insignia.
In 1916, just one year after his business had been destroyed by fire, Hall launched his first Hallmark greeting card. It read, “I'd like to be the kind of friend you are to me.”
The company continued to grow over the years, and by 1923 the Hall brothers had over 120 employees working for them. They were no longer crowded in a tiny office, but rather spread out in four separate buildings in a newly built six-story plant.
Around the same time, Hall introduced a new innovation to the industry. Instead of having greeting cards stacked at the back of a store and having a clerk choose one they felt was appropriate for the customer, Hall placed his cards on display cases, allowing customers to wander through rows of cards and select their own.
During the Great Depression, Hall’s company continued to thrive, even managing to not lay off a single worker. After World War II, Hallmark officially adopted its well known logo, a five-pointed crown. Soon thereafter, Hall began introducing greeting cards that featured works by such artists as Leonardo da Vinci, Rembrandt, and even Winston Churchill. This was followed by the Ambassador brand of cards, Hall’s answer to serving large, mass marketing stores.
In the early 1950s, Hall began sponsoring the Hallmark Hall of Fame, a television show that showcased some of the world’s greatest performers from around the world, and brought his brand to a wider audience. With his greeting cards a roaring success, Hall launched a new line of products, including albums, candles, gifts, party favours, stationery, and more.
By the time Hall died in 1982, he was 91 years old and his company was worth some $1.5 billion. Over 14,000 designs were being printed per year by 450 artists. Today, more than ten million Hallmark cards are sold around the world each year.
Leaving His Mark Halls Company Takes Off
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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