Lesson #2: Make Sure You Are Clear On Your Purpose
Lesson #2: Make Sure You Are Clear On Your Purpose
Critics “probably don’t like because I’m so nice,” Fuller once remarked. “I’m incredibly articulate, thoughtful and moral, and I think about what I do. I want to be known for doing something good. I’m not f*****-up enough to want to be famous for doing bad things.”
That probably does not tell the whole story. After all, Fuller did once tell S Club 7, one of his now defunct singing groups, “I could put cardboard cut-outs of you on the stage and it wouldn’t make any difference.” Several members of the band followed by suing Fuller, arguing that they had subsisted on £2,000 a week while Fuller was raking in profits upwards of £50m. Fuller did not have much to say in response, except, “The whole thing was my idea. I came up with the name and the embryonic group.”
Nice or not, Fuller is clear on why he is in business, which is why he is so able to counter his critics. How many of the more than 100 number one hits he has been responsible for were actually good? How many of the singers are still making number one hits today? The answer to both questions would be very few. Even his Idol winners have a short-life span in the industry following their first CDs.
Fuller, however, does not seem to care. He knows that self-made talent tends to last longer and be more successful in the music industry. But Fuller never once pretended to be promoting real self-made talent. Fuller knew he was never going after artists with long-term sales potential.
What Fuller has always focused on is short-term cash flow. That is why no matter how great the artist he is working on promoting today seems to be, he always has another one waiting in the wings to go. When the Spice Girls dumped him as manager, he immediately began to promote S Club 7. After S Club 7 split, he was ready with S Club Juniors. And that is the beauty of his Pop Idol franchise – it does not matter how much real talent or staying power the winners have, because audiences will quickly move on to listening to next season’s contestants.
So, Fuller might not make music that lasts. He might not even make music that is very good. But then again, he never promised he would. Instead, Fuller looks for opportunities to capitalize on, however long or short those opportunities may be. He is clear on why he is in business, even if his critics are not.
Lesson 2 Make Sure You Are Clear On Your Purpose
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It is said that those who know Simon Fuller either love him or hate him. On the more favourable side, his role in the music industry has been compared to the late Brian Epstein, the Beatles’ manager responsible for the great British Invasion. On the other hand, Fuller has his critics who denounce him as someone who has sullied the music business with talentless artists and made fame a characteristic that can come irrespective of talent.
Critics “probably don’t like because I’m so nice,” Fuller once remarked. “I’m incredibly articulate, thoughtful and moral, and I think about what I do. I want to be known for doing something good. I’m not f*****-up enough to want to be famous for doing bad things.”
That probably does not tell the whole story. After all, Fuller did once tell S Club 7, one of his now defunct singing groups, “I could put cardboard cut-outs of you on the stage and it wouldn’t make any difference.” Several members of the band followed by suing Fuller, arguing that they had subsisted on £2,000 a week while Fuller was raking in profits upwards of £50m. Fuller did not have much to say in response, except, “The whole thing was my idea. I came up with the name and the embryonic group.”
Nice or not, Fuller is clear on why he is in business, which is why he is so able to counter his critics. How many of the more than 100 number one hits he has been responsible for were actually good? How many of the singers are still making number one hits today? The answer to both questions would be very few. Even his Idol winners have a short-life span in the industry following their first CDs.
Fuller, however, does not seem to care. He knows that self-made talent tends to last longer and be more successful in the music industry. But Fuller never once pretended to be promoting real self-made talent. Fuller knew he was never going after artists with long-term sales potential.
What Fuller has always focused on is short-term cash flow. That is why no matter how great the artist he is working on promoting today seems to be, he always has another one waiting in the wings to go. When the Spice Girls dumped him as manager, he immediately began to promote S Club 7. After S Club 7 split, he was ready with S Club Juniors. And that is the beauty of his Pop Idol franchise – it does not matter how much real talent or staying power the winners have, because audiences will quickly move on to listening to next season’s contestants.
So, Fuller might not make music that lasts. He might not even make music that is very good. But then again, he never promised he would. Instead, Fuller looks for opportunities to capitalize on, however long or short those opportunities may be. He is clear on why he is in business, even if his critics are not.
Lesson 2 Make Sure You Are Clear On Your Purpose
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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