Tweet

Lesson #2: Make Sure You Are Clear On Your Purpose

Article Overview: It is said that those who know Simon Fuller either love him or hate him. On the more favourable side, his role in the music industry has been compared to the late Brian Epstein, the Beatles’ manager responsible for the great British Invasion. On the other hand, Fuller has his critics who denounce him as someone who has sullied the music business with talentless artists and made fame a characteristic that can come irrespective of talent.

Lesson #2: Make Sure You Are Clear On Your Purpose

It is said that those who know Simon Fuller either love him or hate him. On the more favourable side, his role in the music industry has been compared to the late Brian Epstein, the Beatles’ manager responsible for the great British Invasion. On the other hand, Fuller has his critics who denounce him as someone who has sullied the music business with talentless artists and made fame a characteristic that can come irrespective of talent.

Critics “probably don’t like because I’m so nice,” Fuller once remarked. “I’m incredibly articulate, thoughtful and moral, and I think about what I do. I want to be known for doing something good. I’m not f*****-up enough to want to be famous for doing bad things.”

That probably does not tell the whole story. After all, Fuller did once tell S Club 7, one of his now defunct singing groups, “I could put cardboard cut-outs of you on the stage and it wouldn’t make any difference.” Several members of the band followed by suing Fuller, arguing that they had subsisted on £2,000 a week while Fuller was raking in profits upwards of £50m. Fuller did not have much to say in response, except, “The whole thing was my idea. I came up with the name and the embryonic group.”

Nice or not, Fuller is clear on why he is in business, which is why he is so able to counter his critics. How many of the more than 100 number one hits he has been responsible for were actually good? How many of the singers are still making number one hits today? The answer to both questions would be very few. Even his Idol winners have a short-life span in the industry following their first CDs.

Fuller, however, does not seem to care. He knows that self-made talent tends to last longer and be more successful in the music industry. But Fuller never once pretended to be promoting real self-made talent. Fuller knew he was never going after artists with long-term sales potential.

What Fuller has always focused on is short-term cash flow. That is why no matter how great the artist he is working on promoting today seems to be, he always has another one waiting in the wings to go. When the Spice Girls dumped him as manager, he immediately began to promote S Club 7. After S Club 7 split, he was ready with S Club Juniors. And that is the beauty of his Pop Idol franchise – it does not matter how much real talent or staying power the winners have, because audiences will quickly move on to listening to next season’s contestants.

So, Fuller might not make music that lasts. He might not even make music that is very good. But then again, he never promised he would. Instead, Fuller looks for opportunities to capitalize on, however long or short those opportunities may be. He is clear on why he is in business, even if his critics are not.

Related Articles
  A Confused Prospect Does Not Buy
  10 Ideas about Life Purpose
  Is Your Marketing Missing Purpose?
  A pathway to possibility Part Three
  Finding Your Life Purpose

Article Tags: 50m, beatles, beatles manager, brian epstein, british invasion, cardboard cut outs, cash flow, fame, life span, music business, music industry, profits, s club 7, simon fuller, singers



Related Forum Posts
Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Re: Recommendations for going Wireless - There is one that has popped up in the past couple years called Clear. I had even considered becoming a local distributor, but decided against it since there was enough competition in my area already. Might want to check into that GT.
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
List of a few legitimate online business - Well My main methods to make money so far are adsense,affiliate marketing and freelancing and I think these are some more sites that can help me to make some more money.Your reviews are welcome: ::linkworth dot com>This site is awesome and offer lots of ways to make money. ::mturk dot com>complete simple mini task and get paid ::microworkers dot com>complete simple mini task and get paid ::shorttask dot com>complete simple mini task and get paid ::istockphoto dot com>sell stock photos ::eHow dot com>Make money writing ::Bukisa>Make money writing ::Associate Content>Make money writing ::Triond>Make money writing ::fiverr dot com>$5 freelancing job ::cpalead dot com>make money by completing offer ::peerfly>make money by completing offer
Dan Kennedy Marketing Methods - We haven't sent out the physical letter yet as the person owning the list wanted to make modifications to the letter that we knew would work well but the List owner had a point - it didn't reflect her personality so her clients would know it didn't come from her. Lesson learned for me. We're back to the drawing board with the list owner more involved in the development of the letter and emails. I should have known better being a Business Analyst in my day job that you never leave the end-user out. So Evan we haven't had the opportunity to test any of it yet but it's been a fun process for me to stand back and look at.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Adjusting Your World

The OLD Way of Advertising, May Not be so OLD

The Importance of Master Data Management (MDM)

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.