Lesson #5: Reinventing Yourself is Risky but Rewarding
Steve Jobs Video - Here we see Steve Jobs delivering his commencement speech to the graduates of Stanford University. In it he talks about getting fired from Apple in 1985, life & death.
Tony Robbins Video - Tony Robbins talks about how to unlock your true potential -- and high-fives Al Gore in the front row! A fast-paced, mind-expanding, motivating TEDTalk for high achievers and those who wish to be.
Richard Branson Video - When Richard Branson was at school, his headmaster predicted he would wind up either a millionaire or in jail. Since then, he's done both. Here he talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences, from Virgin's line of spacecraft to the failure of the Virgin condom. He also reveals some of his (very surprising) motivations.
Jeff Bezos Video - The dot-com boom-and-bust is often compared to the 1849 Gold Rush, and Amazon.com founder Jeff Bezos offers historical evidence showing how similar they were: from the riches made by pioneers to the media hype that attracted luckless speculators. But a better analogy can be found in the early days of the electric industry, he says. In the late 1800s, the U.S. was first wired to support lightbulbs; the following century saw a long procession of new appliances, life-changing advances, and of course some amusing failures.
Donald Trump Video - This video is a clip of what Donald Trump thinks about the number of people who can become entrepreneurs.
Julie Aigner-Clark Video - To celebrate Moms' ingenuity, Whirlpool brand announced its third annual Mother of Invention Grant Program, a competition that recognizes the entrepreneurial spirit of moms by awarding them the tools they need to turn an idea into a viable business.For the third year, Julie Aigner-Clark, creator of Baby Einstein, will be a guest judge and program collaborator.
Dana White Video - Martial Arts TV speaks to Dana White at a recent press conference. Dana is both the man behind the global success of UFC as well as it's best promoter. As usual, he's entertaining.
Madam CJ Walker Video - Award-winning journalist and author of "On Her Own Ground: The Life and Times of Madam C.J. Walker", A'Leila Bundles, comments oh her great-great-grandmother's contributions to black beauty culture.
Giorgio Armani Video (Italian) - Fashion editor Gianluca Lo Vetro interviews Giorgio Armani at Milano Salone del Mobile. (Italian)
Coke vs Pepsi Video - A documentary about the 100 year old war between the two cola giants Coke and Pepsi.
Andrew Carnegie Video - Napoleon Hill talks about the wisdom the billionaire Andrew Carnegie shared with him some hundred years ago.
Steve Case Video - Charlene Hunter Gault of PBS's The MacNeil/Lehrer NewsHour introduces America Online and interviews AOL CEO Steve Case. Case discusses the new popularity of online services, niche content, the "right to connect," and the future wired world.
Coco Chanel Video (French) - Première interview à la télévision de Mademoiselle COCO CHANEL dans son bureau... sur la mode, sa prochaine collection, l'élégance, son don, son style et les imitations. A celle-ci succède une présentation des modèles de la collection 1959 par le mannequin vedette de Chanel, Marie-Hélène ARNAUD, et d'autres mannequins. Phrase finale de Mlle CHANEL dans l'escalier sur la collection présentée:
Dov Charney Video - CBS Sunday Morning correspondent John Blackstone came by the factory to shoot a profile on American Apparel and CEO Dov Charney that ran on Super Bowl Sunday.
Ben Franklin Video - An excerpt from Drive Through History America.
Chris Gardner Video - The astounding yet true rags-to-riches saga of a homeless father, Chris Gardner, who raised and cared for his son on the mean streets of San Francisco and went on to become a crown prince of Wall Street
Hugh Hefner Video - Hugh Hefner, founder of playboy Enterprises, offers his advice to a younger generation to help them define their own roads in life.
Carlos Slim Helu Video - Bringing new meaning to the saying "You can never be too rich or too slim," the world reportedly has a new richest man - Mexican tycoon Carlos Slim Helu.
Guy Laliberté Video - The Marketing Hall of Legends was created to honor Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. It is meant to honor a body of work and a lifetime of achievements. Guy Laliberté was inducted in 2005 in the Visionary category.
Sergey Brin and Larry Page Video - Google co-founders Larry Page and Sergey Brin offer a peek inside the Google machine, sharing tidbits about international search patterns and the philanthropic Google Foundation project (which soon became Google.org). They talk about how their shared Montessori background led to the company's "20 Percent Time" policy, which is directly responsible for success stories such as Google News and AdSense.
George Lucas Video - As the light sabres flash across the screen and the theme blares out from the surround sound speakers, the legion of devoted fans know that there is only one man responsible for the Star Wars saga - George Lucas
Tom Monaghan Video - Dominos Pizza founder Tom Monaghan spent more than half a billion dollars to create a planned Catholic Community from scratch: Ave Maria, Florida.
Akio Morita Video - American Express credit card commercial featuring Akio Morita, Chairman of Sony.
Elon Musk Video - Here's a short interview done by Wired Science. Elon Musk talks about future models of the Tesla Sports Car. Model 2 will be a 4 door sedan with a price tag around $49,000.00 Model 3 will have a price tag around $30,000.00 He also talks about another company he's involved in, SpaceX.com
Paul Newman Video - Part 1 of a documentary of one of Hollywood's most enduring unions: Paul Newman and Joanne Woodward.
David Ogilvy Video - David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version.
Pierre Omidyar Video - This is one of several clips from a talk given at the 2006 eBay Developers Conference. The audience members were software engineers and small business owners who have built their own companies by leveraging technologies that are offered for free by eBay, PayPal, and Skype.
Wolfgang Puck Video - A conversation between Wolfgang Puck and Wayne Pacelle, CEO, Humane Society Of The United States.
Gordon Moore Video - Gordon Moore, co-founder of Intel Corporation, to whom the term "Moore's Law" is attributed, speaks about the ubiquitous microchip. Series: "Frontiers of Knowledge"
John Rockefeller Video - John Davison Rockefeller, Sr. (July 8, 1839 - May 23, 1937) was an American industrialist and philanthropist. Rockefeller revolutionized the petroleum industry and defined the structure of modern philanthropy. Rockefeller had always believed since he was a child that his purpose in life was to make as much money as possible, and then use it wisely to improve the lot of mankind. In 1870, Rockefeller founded the Standard Oil Company and ran it until he retired in the late 1890s.
Chad Hurley and Steve Chen Video - YouTube co-founders Chad Hurley and Steve Chen join Charlie Rose to discuss the rise of YouTube and the future of the company. This is a five-minute preview of a longer conversation that will air Friday, August 11th, on "Charlie Rose".
Ted Turner Video - Ted Turner discusses his $1 billion donation to United Nations programs, economics and the environment.
Tim Knox Talks About Starting An Online Business - EvanCarmichael.com expert Tim Knox discusses the advantages of starting an online business and the profitability of creating information products.
George Eastman Video - 75 years ago George Eastman (founder of Kodak) took his own life with a revolver to the heart. This story takes a look at his suicide note and brushes up on what Eastman would do with Kodak's issues today.
Trapper Woods Interview - Trapper Woods was intervied on Fox 10 in Phoenix AZ to discuss time management.
Listening Skills by Russ Lombardo - Sample from a training course on Listening Skills from the Sales Snippets collection of Sales Training Courses. Presented by EvanCarmichael.com expert Russ Lombardo.
Speaker, Trainer, Barry Maher - EvanCarmichael.com expert Barry Maher is a motivational keynote speaker and workshop leader, who speaks and trains on leadership, management, communication and sales. And when it comes to sales training, as Selling Power magazine writes, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business."
Jerry Yang Video - Charlie Rose interview with Jerry Yang, CEO, Yahoo, Inc. (from 3/1/99); Michael Dell, Chairman/CEO, Dell Computers (from 2/24/99)
Leadership Lessons Learned from Texas Hold'em Poker - George Smart - With 25 years of proven experience in executive education and leadership development, EvanCarmichael.com expert George Smart helps companies gain a competitive edge. He specializes in executive coaching and leadership simulations -- practical, bottom-line, high-interaction training that has participants genuinely engaged.
Fred DeLuca Video - Watch the Founder of Subway, Fred DeLuca, interview with Donny Deutsch on CNBC.
Paul Orfalea Video - Paul Orfalea, author of COPY THIS!, and founder of Kinko's, talks with James Michael Tyler about turning ADHD and dyslexia into advantages as he built one of America's best companies.
Eileen McDargh Video - Watch Eileen McDargh's speaking demo to see how she helps organizations develop great leaders who will propel vision and productivity, create organizational and personal life balance practices that enhance work-life engagement, and key in on change management strategies that will create resilience during challenging times.
Bill Truax Video - A complete Prospecting program for Field Sales Professionals from Bill Truax.
Richard Monette Video - Richard Monette, the international executive coach, personal performance coach and sport psychology consultant to Olympians, present his InnerWarrior Cycle -- a simple approach to finding purpose and performance in everything.
Charles Schwab Video - 1986 Commercial for Charles Schwab discount brokerage, featuring the man himself at the end.
Deb Bixler Video - Deb Bixler teaches direct sales strategies. Seminars in the education of your sales associates will give them systems that work for creating better results. The is the simple sales secret and direct sales strategy to get more yeses.
Ric Phillips Video - Communication Coach Ric Phillips is invited once again to be on CBC News TV on January 01 2009 to discuss how we can apply the coaching G.R.O.W. model to achieve our goals and New Year resolutions. You will see a 'calmer' more subdued Ric in comparison to his 2008 interview. Watch and compare and then go set some goals!!!
(CommunicationCoach.ca)
George Ludwig Video - George Ludwig shares the reasons sales training is critical for organizations and individuals who want to achieve sales excellence and maximize their revenues.
George Torok Video - Marketing is more science than art. Marketing is about the numbers. Marketing insight from marketing expert, George Torok.
Ernest Gallo Video - Tribute to Ernest Gallo, famous wine maker of E.&J. Gallo Winery, who recently died at age 97.
Kathie Thomas Video - About the book Worth More Than Rubies and being a Work At Home Mum by Kathie Thomas - every mother's dream! Based on the Proverbs 31 Woman.
Shirley Mueller Video - Shirley Mueller speaks on Gender & Money - Why Should Women Take An Active Role? Are they up to the task?
Vera Wang Video - Sophisticated, elegant, understated and luxurious -- these are the words reviewers use to describe the designs of Vera Wang.
Keith O'Brien Video - Keith O'Brien has created a training program that shows sales reps how to use Microsoft® Streets and Trips with GPS to spend more time in front of prospects selling instead of behind the windshield driving.
Joy Chudacoff Video - Joy Chudacoff discusses Creating the Spark: Igniting Passion and Energy for the Work and Life You Will Love.
Colly Graham Video - Colly Graham discusses Creating Customers on the Telephone -The importance of the telephone in selling is now well documented. This training DVD focuses on getting in front of more prospects by teaching the skill of telephone appointment setting. The workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. Based on practical skills that get results fill your diary with qualified appointments.
Jenaé Rubin Video - Jenaé Rubin finds that salespeople create most of their own obstacles. They call them objections. There are easy things you can do to overcome objections and make most of them disappear. We call this strategy Stress-Free Selling (TM).
Sue Stockdale Video - Polar adventurer and motivational speaker Sue Stockdale speaking at Millionaire Mind Event in London about building trust in your team on an expedition and setting up systems to make expeditions and business easier.
Guy Kingston Video - Public Relations agents cost too much and do a lousy job? Then do your own PR. In this video, DIY PR expert Martin Tracy from the Framing Workshop shares his experience, skills and advice with Guy Kingston. Essential viewing for every small business owner and entrepreneur.
John Alexander Video - In this Video, John Alexander explains how Wordtracker can also be used to find related synonyms (based on what a search engine like Google understands through AI or Artificial Intelligence. Are you looking for synonyms based on human intelligence or a Search Engine's Artificial Intelligence. It makes a difference.
Wayne Berry Video - Successful selling today requires the skills of being able to build successful relationships. This video explains how to do that by Wayne Berry.
Bill Benjamin Video - Emotional Intelligence (EI and EQ) Training. Amygdala Hijack Impact Video. Seminar by Bill Benjamin a professional motivational keynote leadership speaker and trainer.
Magic Johnson Video - Magic Johnson shares his Secrets to Building a Healthy Business. He is currently working with Aetna on a series of grass roots seminars that reach out and serve small businesses in the community.
Ray Miller Video - This video shows an excerpt from a recent television interview about this great new book with Ray Miller.
Joyce Hall Video - Here's a Christmas commercial for Hallmark. This aired on local Chicago TV on Tuesday, December 10th 1985. Hallmark was founded by Joyce Hall
Michael D. Diercks Video - Michael D. Diercks - The Total Leader Concept is a new paradigm for 21st century leaders. As global competition heats up, change accelerates to breakneck speed and customer demands escalate, the need for effective leaders is reaching epidemic levels.
George J Sierchio Video - George J Sierchio - There are a few reliable sources of finding businesses for sale. There are also some awful sources. Take a look at my tips on how to best find a business to buy.
Lisa Manyon Video - Lisa Manyon - Discover 7 Power-Packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of Your Products & Services
Atul Uchil Video - Atul UchilDo not sell products, services or commodities. Just establish strong relationships with clients and achieve the coveted status of a trusted advisor. Then, your clients will elect to buy services and/or products from you. Never try to sell them.
I know that this sounds deceptively simple. Almost as if one could just sit around and wait for things to happen. Establishing and maintaining trusted client relationships without trying to sell them anything, requires a lot of patience and a constant struggle against the temptation to start selling.
Jeff Foster Video - Have an Internet Business Idea? Do you need a web site built & marketed? WebBizIdeas.com (Jeff Foster) is a Minneapolis Web Development Company that can take your website idea and turn it into a great internet business.
Joy Duling Video - Inspiring, motivational video for entrepreneurs by Small Business Coach Joy Duling. Forget New Year's Resolutions and instead take this pledge.
Patricia Makhulo Video - Patricia MakhuloLooking to increase home party sales? I highly recommend that you get this video on the situation of things! Use this at your next home party presentation and lets see what happens!
Dianne Crampton Video - Dianne Crampton's Team building success relies on behaviors that build happiness. And, happy people are more productive. These behaviors anchor collaborative values that are necessary to build an ethical, quality focused, productive and highly successful team.
Christine Slocumb Video - Clarity Quest Marketing's President, Christine Slocumb joins Linda Girard, Co-Founder of Pure Visibility, to discuss internet marketing
Cyndi Seidler Video - Scott Kreisberg, CEO of One Step Retail Solutions, talks about how to utilize retail point of sale (POS) software technology to maximize profits, and the benefits of selecting a retail technology partner to help retailers increase productivity.
Jack Zufelt Video - Principles of Success #1-Know What You Want to Get What You Want!
Jack Zufelt
-Mentor to Millions is the author of the #1 best selling book, The DNA of Success, which is currently being translated into seven foreign languages. His popular audio program and materials have sold in 47 countries. It is available wherever books are sold and at his website www.dnaofsuccess.com.
Dr. John Oda Video - Putting the Secret to Work Time Management Program by Dr. John Oda. Dr. John is your one stop personal development company. Our Peak Performance Experts will provide leadership programs, organizational development, telephone coaching.
Janet Dean Video - Difficult people can be your customers, your colleagues, even your bosses ACT Ltd. president Janet Dean
discusses strategies for more effectively dealing with those challenges on air with media personality Steve Quinn.
James Chan Video - James Chan, Ph.D., created the phrase "The China Formula" to help Americans understand China in one word.
Dr. Chan is President of the Philadelphia-based, independent consultancy, Asia Marketing and Management (AMM). AMM specializes in advising U.S. manufacturers, trade associations, and information companies in building business relationships in China and in exporting American-made products and services in China and Asia. To view AMM's detailed profile online, go to: www.AsiaMarketingManagement.com.
Roger Ellerton Video - NLP trainer and coach, Roger Ellerton
, is interviewed on Rogers TV ( Daytime Ottawa ) on the subject of communication. Roger, who is the Author of "Live Your Dreams Let Reality Catch Up: NLP and Common Sense for Coaches, Managers and You" discusses communication from an NLP perspective. For more information, see www.renewal.ca
Sean Hyman Video - Want to know what is in store for the U.S. dollar throughout 2009. Listen in and you will see what's in store by Sean Hyman
Kathy Caprino Video - Kathy Caprino - nationally-recognized women's work-life expert, career coach and author of Breakdown, Breakthrough discusses the recent trend of layoffs hitting men harder than women. She explores the potential outcome of women outnumbering men in the workforce for the first time in U.S. history. Kathy is Founder/President of Ellia Communications, Inc. (www.elliacommunications.com), a women's career and executive coaching and consulting company.
Joe Dager Video - Joe Dager Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach.
Carol Quinn Video - Carol Quinn teaches interviewers how to hire the best using Motivation-Based Interviewing (or "MBI"). Videos are based on information in her book "Don't Hire Anyone Without Me! A revolutionary approach to hiring the best."
Tutorial #1: Writing interview questions
Website: www.HireAuthority.com
FREE Newsletter: blog.HireAuthority.com
Mary Brand Video - This powerful chiropractic software system offered by Mary Brand's company makes patient history, patient flow, and patient notes a much easier part of your daily routine. Become paperless, efficient with the best support team anywhere!
Michael Cohen Video - Michael Cohen http://www.patentlawip.com/ Los Angeles Patent and Trademark Attorney discusses Intellectual Property Law and the basics of Patent Law and Trademark Law.
John Porter Video - John Porter is the President of Tradebank Canada which is soaring in the recession and can help your company.
Rahna Barthelmess Video - Looking to make a bigger impact on your world? Interested in learning how to make your career Recession-Proof? Watch and listen to the ideas from Rahna Barthelmess and get fresh inspiration to continually help you refine your personal brand—available to you at any time! Go to http://www.beacon-marketing.com/personalbrandingdvd.html for more information.
Mark Deo Video - The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You by Mark Deo
Scott Lorenz Video - Book publicist Scott Lorenz
is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether its their first book or their 15th book. Hes handled publicity for books by CEOs, Navy SEALS, CIA Officers, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. Hes generated media coverage for numerous genres including, fiction, health, romance, business and children.
David Kynan Video - Mind Coach David Kynan
of Mindworks Coaching interviewed on CTV news about why people seek out the services of a coach during tough economic times. David speaks about why methods such as NLP are more popular when the economy is down and how individuals can get the edge in a tough world.
David Sarnoff Video - Six part oral history interview with television executive Thomas W. Sarnoff. He talks about growing up with his dad, RCA executive David Sarnoff, and how TV was a constant topic of conversation. In 1949, he became a floor manager at ABC in Los Angeles. He eventually became an assistant director for the series Mysteries of Chinatown. He was hired at NBC in 1952, as an Assistant to the Director of Finance and Operations. In 1957, he was promoted to Vice President, Production and Business Affairs. He discusses the contracts and negotiations he was involved with including Bob Hope, Colonel Parker (Elvis Presely's manager), and for shows such as "Gumby", "Matinee Theater", and "Bonanza".
Doug Schadle Video - Rhino 7 Franchise Development CEO Doug Schadle discusses how you can use your 401K to take control of your life and start your own franchise. For more information, visit www.r7fdc.com.
Matthew Hunt Video - One of the best places a small business owner can get an online presence for FREE is by taking advantage of Google's, Yahoo's, and MSN/Live's free local listings for small businesses.
This is part 4 of a five part video series that takes a look at how to maximize the Google's free local listing offered by Google.
This video is taking an in depth look at how to set-up a free listing with Google Local for your small business by Matthew Hunt
Michael Hemenway Video - Michael Hemenway's brandEXPANSION represents only the best franchises for sale. We help you search and buy a franchise business for free. We can show you how to franchise your business.
Rick Dacri Video - Succession Planning: Refilling the Pipeline, Keynote Address, February 12, 2008 by Rick Dacri of Dacri Dacri & Associates, LLC of Kennebunkport, Maine.
Succession Planning: Refilling the Pipeline, Keynote Address, February 12, 2008 by Rick Dacri of Dacri & Associates, LLC of Kennebunkport, Maine.
Karla Robertson Video - Karla Robertson has been guiding executives to drive change, improve their leadership, and build great teams for 10 years. Before becoming an executive coach, Karla spent over 10 years in sales where she was ranked #1 in the country for six consecutive years at one of America's largest mortgage companies. At this company, she also breathed new life into existing programs through innovation and expert implementation. She then shifted industries and achieved similar results as a sales executive with a pharmacy benefit management company. She initiated a task force and led a team to recraft and implement a new sales process. Using the new approach, Karla was the driving force that boosted sales and reclaimed this company's place as a dominant entity in their industry.
Karla has been a corporate coach, working with executives and their teams, since 1999. She is a professional certified coach, holds a B.S. in psychology and marketing, and is a Myers-Briggs MBTI® Master Practitioner. She is thought-provoking speaker, and motivational force as an executive coach and meeting facilitator. She is an active volunteer for The Make-A-Wish Foundation of NJ and an active board member of the New Jersey Professional Coaches Association.
Keith Dugdale Video - Keith Dugdale introduces the Octagon of BehaviourTM, a core component of the IoweU approach to building sustainable, trust-based business relationships and gives tips on how to build rapport with different personalities.
George Foreman Video - George Foreman demonstrates the variety of different foods which can be cooked on his world renowned "Lean Mean Fat Reducing Grilling Machine."
Michael Fleischner Video - Haven't registered for Twitter yet? Marketing Blog founder Michael Fleischner shows you how to use Twitter and reveals a free tool for managing your Twitter account.
Rita Cartwright Video - Video showcasing the benefits of working with professional administrative experts who provide virtual assistant services by Rita Cartwright
Sharon Drew Morgen Video - By Sharon Drew Morgen - Buying Facilitation® is a selling system that I developed 20 years ago. It assumes that before buyers consider resolving an Identified Problem, it must ensure that the underlying system that has created and maintained the need is left in tact.
Andrew Loos Video - Andrew Loos presents Freeze/Flash Mob campaign for More Magazine with Michelle Obama on the cover. Executed in Chicago, IL.
Bruce Wood Video - Starting an online network marketing/MLM business can be liberating. Bruce Wood, an internet marketing trainer and business owner answers 23 business questions.
Erin Blaskie Video - Erin Blaskie shares with you the reasons why many entrepreneurs spend too much, get way too many ideas and get nowhere in their businesses.
Stacy Karacostas Video - Stacy Karacostas brings you another free small business marketing tip. This time Stacy shares important statistics on marketing through a recession or poor economy, and a few more reasons to keep your marketing machine cranking no matter what!
Stephen Goldberg Video - Stephen Goldberg presents leadership expert and author Fritz Glaus gives his perspective on listening skills and active listening and why it is imperative that a leader and his team members practice active listening in order to maintain good team spirit and to collaborate together to achieve goals and improve productivity.
He touches on why it is important for the leader to know his type and the type of his team members so he can understand them better when applying good listening skills.
Fritz Glaus Video - An interview with leadership expert Fritz Glaus of Three Brain Synergy on leadership styles used by leaders who are highly effective at inspiring and coaching people to collaborate together to produce outstanding results.
The benefits to the leader are that people and teams who work under such a leadership style are most able to function on their own and solve problems together, thus freeing the leader to work on new opportunities and grow the company.
Terry Matthews Video - John Reid, President, CATA interviews Sir Terry Matthews, Global Entrepreneur; about the current status of Canada's Technology industry.
Jeff Unger Video - Jeff Unger offers to form and maintain corporations and LLC's and develop a business structure that is right for you.
Peter O'Donoghue Video - Peter O'Donoghue presents Cold Call Collin to show you how not to make a cold call. Leave the mistakes to him so you can excell.
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Lesson #5: Reinventing Yourself is Risky but Rewarding
Some critics contend that there is nothing especially unique about Fuller’s recipe for success. Instead, they say he has simply capitalized on the phenomenon of disposable pop. What they fail to realize however, is that despite all outward appearances, Fuller has time and again reinvented himself.
The bands he promotes might all seem similar; the TV shows he produces all along the same lines. Still, over the past 25 years, Fuller has resisted producing stale content by continually adapting and updating it with the times.
Take, for instance, his successful music-reality TV franchise. From Popstars to Pop Idol to So You Think You Can Dance, the market is saturated. Does that mean Fuller’s time is up?
He does not think so. Indeed, he is the first to admit that, “In England, the bubble’s already about to burst.” All that means however, is that it is time for a change. “You’ve got to get in there while it’s hot and get out before it’s cold…The clever thing is to take it and parody it.”
That is exactly what Fuller proposed to do when he began discussing the idea of a telethon with Fox TV executives. Fuller wanted to give one week of his successful prime-time show over to a fundraising telethon. Fox did not want anything to do with it. After all, who ever watches telethons?
But Fuller pressed ahead with his idea. Instead of holding the competition as usual, American Idol contestants were going to be singing emotional songs while clips of the judges visiting troubled Africa and Louisiana played. For every vote that was cast, sponsors were to throw in some money for the causes. Throughout the following week, performances by the likes of Pink and Borat were meant to encourage donations from viewers themselves.
It was a risky move for Fuller. Would viewers appreciate being asked for money on top of votes? Would they appreciate having their regular show taken away from them?
“I thought, actually, I control the biggest show in America,” said Fuller. “And we have 30 million-plus people watching every week. Maybe I could just hand over Idol for one week, and that would give us what we want.”
Fuller did not want to turn Idol into a permanent fundraising telethon. But he did have something else in mind besides just raising money for a good cause. He was playing around with the idea of launching a whole new TV genre, using this as his launching point.
“These things can be fantastically innovative and dynamic and not just ploddy old telethons,” he says. “But, hats off to [Fox], they’re supporting us. How reluctantly, I don’t know.”
Reinventing himself was a risky move for Fuller. But time and again, he proves the benefits are worth the risk. Next up, watch for Second Chance Idol on a TV set near you. “It’s where we go to see people who have had a taste of fame, but sadly their candle has been snuffed.”
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