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Eating His Way to the Top: The Success Factors of Duncan Hines
Article Overview: Duncan Hines was a modest man who found his passion late in life, but made it count more than most. From his first published restaurant directory to the Duncan Hines cake mixes that populate kitchens around America today, Hines left a lasting legacy on the industry. How did he do it?
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Eating His Way to the Top: The Success Factors of Duncan Hines
Duncan Hines was a modest man who found his passion late in life, but made it count more than most. From his first published restaurant directory to the Duncan Hines cake mixes that populate kitchens around America today, Hines left a lasting legacy on the industry. How did he do it?
Trust: "I never order baked potato without inquiring when it was baked, because a warmed-over baked potato is about as edible as a gum eraser," said Hines. By insisting on the highest quality of both cooking and cleanliness in a restaurant, and refusing to be bribed in any way, Hines established a solid reputation with the American people. He was honest and reliable, and they looked to him to tell them where to eat.
Simplicity: Christmas cards. Hines used something as simple as Christmas cards to begin spreading word of mouth for his product. He brought his friends on board, who then brought their friends on board, and before he knew it, Hines had a hugely popular self-published book on his hands. He started small and close to home in spreading his marketing message, saving his money for the thing that mattered the most: the product.
Reputation: As soon as Hines started becoming a household name in America, businessmen from across the country were calling on him to endorse their product, or partner up with them on a new venture. Hines, however, was not about to tarnish the reputation he had worked so hard to build up. It was not until he felt it was the right time for his company, and that he had developed solid relationships with his potential business partners, that Hines decided the time was right to take that step.
Opportunities: Hines could have limited himself to just producing new updated versions of his guidebooks over the years, receiving an income any American would have been happy with at that time. But Hines wanted to think bigger. By jumping on the opportunity to rent Duncan Hines signs to restaurants he had recommended, Hines had capitalized on a huge windfall.
Fun: Any entrepreneur who calls himself the "Head Rooster" has to be having a little bit of fun in his business. Because he started late in life, Hines might not have been your typical entrepreneur. But what he lacked in youthful stamina, he made up for with pure entertainment and fun.
The salesman turned food critic Duncan Hines had become an authority on quality food and dining establishments in America by the end of his career. While his first product to hit the shelves in 1950 was Duncan Hines Vanilla Ice Cream, today consumers can find a range of food products that bear his name, including cake, brownie, muffin and cookie mixes and ready to serve frostings. The company's current logo, which features a cartoon character of the man himself, demonstrates the lasting impact of Hines' reputation and the trust that the public had in him.
Lesson #3: Preserve Your Reputation No Matter What the Cost
Bonafide Restaurant Critic: Hines Takes Food to a New Level
From Bowling Green to Seeing Green: The Early Years of Duncan Hines
Lesson #4: Know Your Opportunities - and Your Limits
Lesson #1: Build Up the Trust Factor for Business
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Re: 2 New famous entrepreneur features
- Thanks Evan
These are truly inspirational, I really enjoyed them. Have Twittered the Walt Disney and will do the Hines one as well. It's true that to succeed in something you need to have a passion for it.
MichelleJ
Re: How does an entrepreneur stay energized?
- Hi there,
This subject is not only for entrepreneurs. Everybody can benefit from this, that is the reason why 'Healthy Living and Eating' is a multi billion Dollar business.
Often I smile, because so much is written about it. So many different business are blooming and doing well. Whilst there is so much knowledge and opportunity to be healthy and well, the need is still growing.
There is so much that could be said. The cheapest form of energy is gained by a good sleep.
Re: The 3 Factors That are Limiting Your Productivity
- Hi Evan,
Thanks for a great article and video on 'The 3 Factors That are Limiting Your Productivity'. I think that no matter whether you are self employed like myself or a CEO with staff, it is so important to manage your time so as to maximize the benefit to your business.
Your expression Eliminate; Automate; Delegate is easy to remember and will certainly stick in my mind. There are many good business ideas out there but they will ultimately run into difficulty without proper planning and execution so these tips will certainly help.
I have also left this comment on the article and will place a link to it on my blog.
regards,
Mal.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!!
- Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action).
Success - H3
Robert
Re: Success
- I study success intently, and would like to share:
Here's two excellent and nearly identical success-formulas from a couple of the world's masters.
FIRST FORMULA:
1. Passionate Desire
2. Clear, Definite Purpose
3. Committed Decision
4. Take Action In Faith
(Bonus Secret Sauce: 5. Repeat Consistently)
I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it.
Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula.
SECOND FORMULA:
1. Passionate Desire
2. Understand It Is Already Done (Faith)
3. Relax & Allow It To Unfold (Go about your life calmly)
This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret).
Hope that helps!
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