Duncan Hines Articles

From Bowling Green to Seeing Green: The Early Years of Duncan Hines - Click To Read Article
"I would like to be food dictator of the U.S.A. just long enough to padlock two thirds of the places that call themselves cafes or restaurants."

Bonafide Restaurant Critic: Hines Takes Food to a New Level - Click To Read Article
"Adventures in Good Eating" proved to be a tremendous success for the first-time self-published Hines. Restaurants that he had listed began hanging signs in their windows that read "Recommended by Duncan Hines," and he became a much sought after reviewer across the country. Indeed, being recommended by Duncan Hines was the highest compliment a restaurant could receive.

Lesson #1: Build Up the Trust Factor for Business - Click To Read Article
Building relationships is the key to successful sales, and at the heart of any strong relationship is the Trust Factor. Hines may have started his business late in life, but he worked hard at all of the little things over the years to build up a sense of trust between him and his customers. His reputation for honesty and reliability were two of the single most important ingredients in his recipe for success.

Lesson #2: Make Your Marketing Over Easy - Click To Read Article
It was not only his eggs that Hines liked done over easy, it was his marketing too. Much like the restaurants with simple home-made recipes that he favoured over the ones that tried too hard to do too much and fell short, Hines preferred to keep his marketing strategy simple, starting small, and working his way up.

Lesson #3: Preserve Your Reputation No Matter What the Cost - Click To Read Article
As his success solidified and his name became a regular feature in the households of America, Hines found himself on the receiving end of numerous offers for collaboration from other entrepreneurs and businessmen. He was relatively new to the game, and he needed their help to expand his business while he could still capitalize on his successes - or so they thought.

Lesson #4: Know Your Opportunities - and Your Limits - Click To Read Article
Entrepreneurship begins with a dream, and it means having the courage to follow through on that dream. But the danger that lurks for ambitious entrepreneurs is in not knowing how far to take that dream, and when it is time to call it quits.

Lesson #5: As the Head Rooster, You Can Have a Little Fun - Click To Read Article
Running a business is about hard work, inspiration, and ambition, but at the end of the day, all entrepreneurs need to ask themselves one question: Did you have fun?

Eating His Way to the Top: The Success Factors of Duncan Hines - Click To Read Article
Duncan Hines was a modest man who found his passion late in life, but made it count more than most. From his first published restaurant directory to the Duncan Hines cake mixes that populate kitchens around America today, Hines left a lasting legacy on the industry. How did he do it?

Duncan Hines Quotes - Click To Read Article
Duncan Hines Quotes


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