Lesson #3: “The will to persevere is often the difference between failure and success.”
Lesson #3: “The will to persevere is often the difference between failure and success.”
That year, Sarnoff sat down and penned a memo about a "radio music box." At a time when radio use was predominantly restricted to shipping, Sarnoff thought that a personal radio could become "a household utility," much like the phonograph. "The idea is to bring music into the house by wireless," he wrote. Sarnoff envisioned a future where music, news, sports and lectures could all be broadcast over the airwaves.
Pleased with his idea, Sarnoff sent the memo to his superiors. But it did not take long for them to laugh his memo out of their offices, having decided it was commercial suicide. After all, the Marconi Company sold radios for naval communication. The idea that they should also be used for entertainment seemed too out of this world. Disappointed though he was, Sarnoff decided he was not going to give up that easily.
When RCA was formed in 1919, Sarnoff saw another opportunity. After all, if RCA was going to sell radios, it had to have programming, or so Sarnoff reasoned. To that end, Sarnoff arranged to have a defining fight between Jack Dempsey and Georges Carpentier broadcast on radio. The broadcast drew in great ratings, and finally, Sarnoff's superiors began to take notice.
Within just three years of that fight, the radio music box (then called the Radiola) was on the market for $75 each, and had already earned sales upwards of $85 million. Sarnoff was now seen as the man with his hand on the pulse of America, and his career took off.
"The will to persevere is often the difference between failure and success," Sarnoff once said. "The thrill, believe me, is as much in the battle as in the victory."
The "radio music box" would not be Sarnoff's last battle. Indeed, his idea to create national broadcasts by stringing together hundreds of stations was looked upon with equally critical eyes by some, but Sarnoff paid no matter.
"We cannot banish dangers, but we can banish fears," he said. "What the human mind can conceive and believe it can accomplish. Whatever course you have chosen for yourself, it will not be a chore but an adventure if you bring to it a sense of the glory of striving."
When America experienced its first ever live television broadcast in 1939, Sarnoff was one of the first to speak. "It is with a feeling of humbleness that I come to the moment of announcing the birth in this country of a new art so important in its implications that it is bound to affect all society," he said. Indeed, it was a new art so important that Sarnoff knew he could accept nothing less than its realization.
Lesson 3 The will to persevere is often the difference between failure and success
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In 1915, Sarnoff came up with an idea that he believed would revolutionize the world as he knew it. The idea came after some 15 years in the business, with modest success. Still, the idea was no match for his risk-averse superiors.
That year, Sarnoff sat down and penned a memo about a "radio music box." At a time when radio use was predominantly restricted to shipping, Sarnoff thought that a personal radio could become "a household utility," much like the phonograph. "The idea is to bring music into the house by wireless," he wrote. Sarnoff envisioned a future where music, news, sports and lectures could all be broadcast over the airwaves.
Pleased with his idea, Sarnoff sent the memo to his superiors. But it did not take long for them to laugh his memo out of their offices, having decided it was commercial suicide. After all, the Marconi Company sold radios for naval communication. The idea that they should also be used for entertainment seemed too out of this world. Disappointed though he was, Sarnoff decided he was not going to give up that easily.
When RCA was formed in 1919, Sarnoff saw another opportunity. After all, if RCA was going to sell radios, it had to have programming, or so Sarnoff reasoned. To that end, Sarnoff arranged to have a defining fight between Jack Dempsey and Georges Carpentier broadcast on radio. The broadcast drew in great ratings, and finally, Sarnoff's superiors began to take notice.
Within just three years of that fight, the radio music box (then called the Radiola) was on the market for $75 each, and had already earned sales upwards of $85 million. Sarnoff was now seen as the man with his hand on the pulse of America, and his career took off.
"The will to persevere is often the difference between failure and success," Sarnoff once said. "The thrill, believe me, is as much in the battle as in the victory."
The "radio music box" would not be Sarnoff's last battle. Indeed, his idea to create national broadcasts by stringing together hundreds of stations was looked upon with equally critical eyes by some, but Sarnoff paid no matter.
"We cannot banish dangers, but we can banish fears," he said. "What the human mind can conceive and believe it can accomplish. Whatever course you have chosen for yourself, it will not be a chore but an adventure if you bring to it a sense of the glory of striving."
When America experienced its first ever live television broadcast in 1939, Sarnoff was one of the first to speak. "It is with a feeling of humbleness that I come to the moment of announcing the birth in this country of a new art so important in its implications that it is bound to affect all society," he said. Indeed, it was a new art so important that Sarnoff knew he could accept nothing less than its realization.
Lesson 3 The will to persevere is often the difference between failure and success
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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