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Ty Warner Quotes

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Ty Warner Quotes

I learned marketing, impulse items - I learned [my] company from Dakin. Kids identify with names. In the beginning, I thought of the cute names. Now I take them into the office and everyone makes suggestions.

As long as kids keep fighting over the products and retailers are angry at us because they cannot get enough, I think those are good signs.

Everyone called them road kill. They didn't get it. The whole idea was that they looked real because they moved.

I figured if I was eccentric-looking, people would think, ‘What is he selling? Let's look in his case.' It was all to get in to see the buyer.

It's better selling 40,000 accounts than it is 5 accounts. It's more difficult to do, but for the longevity of the company and the profit margins, it's the better of the two.

We really did it to expand our product to children who wouldn't be shopping in upscale shopping malls. We saw McDonalds as the best avenue to get these kids to see them.

Some companies are in it for the quick buck. I want longevity.

It was fun. But I think leaving it all a mystery is better.

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Article Tags: cute names, impulse, marketing, signs, ty warner



Related Forum Posts
Profile Ty Warner next? - Hi Evan, I'm not sure if there's enough info... but what about a profile on Ty Warner, the founder and CEO of Ty Inc. and things like Beanie Babies?
Facebook application - Hi Kevin - thanks for the suggestion! The two that we were thinking of were Famous Entrepreneur Quotes and Which famous entrepreneur am I most like? I like your idea as well. We've got a rollout schedule of new features for the site that we are working on first before we can get to the Facebook app. We're also not sure how hard it is to integrate into Facebook. It looks like there is a php way to do it which is great because that is our core competency.
Facebook applications - ....[quote:36s714h1]The two that we were thinking of were Famous Entrepreneur Quotes and Which famous entrepreneur am I most like? [/quote:36s714h1] So far my own foray into Facebook has been a complete bust, though I expected that from the start. But if I do an Application for my own particular field of interest, such as Your Favorite Sci Fi movie...that might get people going. So Evan when you figure out how to do this please let me know how complicated it is!!
Re: Should you hire ambitious workers or employees with no goals - [quote="TheRainmaker":4eq894a4]Thanks Shri, I really hate the word GRUNT. I had a client once who called his staff 'minions'. he didnt last long as a client...I just hate the negative perspective in anything. realist yes, pessimist, no.[/quote:4eq894a4] Hi Jude and Shri, I'm not saying that it's good to call anyone a "grunt", but the truth is many people are treated like one everyday. I was recently watching the reality show "Making the Band 4" and P. Diddy (aka Puff Daddy or Sean Combs) was telling one of his employees, Aubrey (from the group Danity Kane) that he was the CEO and he didn't have to communicate his plans or vision for his company to her. More importantly, if Aubrey didn't like the way he does business, she has the choice to walk away/quit. At the end of that show, Diddy ended up firing Aubrey for always causing trouble and feeling she was ENTITLED to certain things. In addition, owner of Sky Sport Gym (and star of Bravo's "Work Out"), Jackie Warner undermined one of her trainers by stepping in midway through a boot camp to take over. Jackie's trainer was very upset, but rather than apologizing Jackie simply said something along the lines of "I'm the owner and I can do whatever I want. If you don't like it, you can work for someone else." The problem is that most employees claim ownership over their "jobs" because they put a lot of hard work and time into them... but the reality is that the owners can treat them as kindly or disrespectful as they want. And the only option for the employees is to stay or leave.
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!


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