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How She Did It: Oprah’s Success Factors

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How She Did It: Oprah’s Success Factors
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“What I know for sure is that if you want to have success, you can’t make success your goal,” says Oprah Winfrey. “The key is not to worry about being successful, but to instead work toward being significant – and the success will naturally follow.”

Oprah’s success has not come easily, but rather as the result of a number of crucial factors:

A Goal-Oriented Focus: “You become what you believe,” says Oprah. “You are where you are today in your life based on everything you have believed.” Oprah’s unwavering belief in her abilities is what drove her to focus all of her life’s energy on reaching her objectives. Focused on a career in broadcasting, Oprah ignored all other diversions until she had achieved her goals. Once a successful talk show host, she continued to diversify in areas within broadcasting. Oprah’s single-minded focus allowed her to concentrate all of her time and energy into achieving the life of her dreams.

The Ability to Overcome Diversity: Having experienced much abuse and adversity as a young child, Oprah developed the survival instinct at an early age. She learned the lesson that if you wanted to not only stay alive but also make something of yourself you had to fight. This would well prepare her for the obstacles she would later face in the worlds of broadcasting and business.

The Ability to Recognize and Seize the Opportunity: “I don’t believe in coincidences,” says Oprah. From hosting a talk show, to acting, to utilizing the Internet to bring her company online, Oprah has listened to her inner voice and grabbed every opportunity she believed was necessary to achieve her goals. She was not afraid to venture into the unknown or reinvent herself through various media. Her success also lies in the opportunities she has turned down, such as thousands of dollars worth of brand endorsements, which might have put her company in jeopardy. Listening to her gut instinct has allowed Oprah to take advantage of numerous opportunities, which otherwise might have gone unnoticed.

A Sense of Responsibility to Others: Early on in her career, Oprah asked, “How can I be of service? How can I use television as a service?” Oprah has since demonstrated that social consciousness can make good business sense. Her dedication to the causes in which she believes and the passion with which she appeals to her audience for support has set her apart from other television personalities. Her desire to give back not only to her own community, but also to communities around the world, has endeared Oprah in the eyes of the public.

The Courage to Follow her Passion: “I was called to talk, to use my voice in some way,” says Oprah. From the very moment that Oprah discovered her natural flair and passion for broadcasting, she directed all her energy toward feeding that passion. It was her passion for what she was doing that drew people in and made her so appealing to audiences worldwide. Oprah’s passion conveys authenticity, which allows people to get an inside glimpse into her true self and garners a sense of trust between her and her audience. Equipped with this love of communicating with people and a staunch belief in her true calling, Oprah was propelled to new heights.

“I don’t think of myself as a businesswoman,” she says, but Oprah’s success proves otherwise. While these factors for success may not be unique to Oprah, their combination and the manner in which they were embraced enabled her to reach to new heights.





How She Did It Oprahs Success Factors

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Michiel Jonker
As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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