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Using ‘The Force’: How Lucas Achieved Success

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Using ‘The Force’: How Lucas Achieved Success

From quiet, humble beginnings in Modesto, California to a multi-million dollar ranch and hub of activity in Nicasio, Lucas has taken the film industry by storm. From his technological innovations to his business strategies to his beloved science fiction androids, Lucas has become a household name and an immortal part of American cinematic history. “Good luck has its storms,” Lucas once said. But, his success has had little to do with luck. How did he do it?

He Followed His Passion.
“I had a different life planned out for me,” says Lucas as he reflects on his career. “But then, you know, I had that story sitting there.” The level of success that Lucas achieved in the world of filmmaking must be primarily attributed to the passion he had for his craft. He realized in film school that he would not be able to devote himself to anything but film. He tried joining the Air Force, he tried joining the Army, but sign after sign was pointing him towards film. American pop culture would be a vastly different picture today had Lucas not followed his passion.

He Recognized His Strengths and Shortcomings.
“Part of the issue of achievement is to be able to set realistic goals, but that’s one of the hardest things to do because you don’t always know exactly where you’re going, and you shouldn’t,” says Lucas. Lucas knew what he was good at and he stuck to that, a sure-fire recipe for success. He also was able to recognize where his weaknesses lay and where he needed to acquire new skills, namely in the technological realm. He did what needed to be done to realize his dreams.

He Looked Past the Criticism.
“The secret is not to give up hope,” says Lucas. “It’s very hard not to because if you’re really doing something worthwhile I think you will be pushed to the brink of hopelessness before you come through the other side. You just have to hang in through that.” Rejection after rejection, Lucas focused on the larger vision of getting his films made. He developed a close circle of trusted friends from whom he accepted constructive criticism, but learned to ignore others who were simply trying to bring him down.

He Thought Creatively.
“Whatever has happened in my quest for innovation has been part of my quest for immaculate reality,” says Lucas. Indeed, in Lucas’ case, necessity was the mother of invention. Lacking the existing technology to produce his film, Lucas decided to innovate and create it. His business strategies to control the marketing and sequel rights were novel and their success took the film studios by surprise. But, Lucas’ creative mind is no more evident than in each of his films, where his unique visions come to life before our very eyes.

He Lent a Helping Hand.
Throughout his career, Lucas has understood the power of a helping hand, a supportive push. Early on, the friendships he maintained with his fellow filmmakers served as one of the catalysts for his success. They broadened their definitions of success and went against the competitive nature of business to help each other make it in the industry. Once he became wealthy, Lucas used his fortune to begin giving back to others. “You can be as rich, and famous, and powerful as you want to be, and it will not bring you happiness,” he says.

“I’ve worked hard enough and earned enough to fail for the rest of my life,” says Lucas. “And I’m going to do it!” Now that Lucas has achieved such unparalleled success, he is focusing his energies on smaller side projects that, he acknowledges, might fail financially. But, he claims, “I’ve seen again a lot of people go through this life, who are working so hard, they wake up one day and realize that those things that they said, ‘I’ll do that someday, I’ll do that someday’, well, that someday is today.





Using The Force How Lucas Achieved Success

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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