As one of the most popular and successful brands in American fashion, Calvin Klein Ltd. has witnessed continued growth since its initial launch in 1968. In addition to clothing, the line extends to include perfumes, watches and jewelry. And, while the brand has been at the forefront of adolescent fashion trends, the CK target demographic is a wide one. “I want everyone I can get,” jokes Klein. “Jews, Catholics, gays, straights, you name it!” However, for the public face behind the company, Calvin Klein, 2006 has been one of the most important years in the expansion of his growing empire.
While last year witnessed the closing of the company’s only international location at the time – the Paris outlet that was being operated by Phillips Van Heusen – 2006 proved to be a much more successful year on the domestic front. With the introduction of a new collection in New York City, Calvin Klein inaugurated a new 8,600 square foot show room space on the ground floor of the company’s headquarters on 205 West 39th Street in Times Square. It has maintained its same home at this location since 1978, but it wasn’t until last year that such a space was opened up, one that can accommodate up to 600 people.
Later that same year, the company rebounded from its Paris closure to open up two new CK boutiques in Cairo and Alexandria, Egypt. The company also opened three new boutiques in Istanbul, Turkey, one of which sells nothing but CK underwear.
For Calvin Klein, 2006 proved to be just one more step on his route to success. In what has today become one of the most recognized and valued brands in the world – alongside the likes of Nike and Pepsi – Klein built his fashion house in a fashion emporium. Indeed, the company is no longer about the man behind it; its name can now stand alone as one of the trendsetters, playing a large role in determining what will be hip in the fashion world tomorrow.
The fashion designer has come along way from his humble beginnings in the New York Bronx, where he taught himself to sketch and sew. Eventually, he took his skills to the New York High School of Industrial Art, and from there on to the Fashion Institute of Technology. With his entrepreneurial nature busting at the seams, Klein founded his business and never looked back.
With his classic and sharp designs of neutral tones, Klein made minimalism cool in the fashion industry. He also gave a new significance to underwear, and introduced the concept of designer jeans at fashionable prices. From clothing to fragrances to jewelry, Klein has used both his skills as a designer and a marketer to take his product lines to new heights.
In some ways for Calvin Klein, 2006 was a year like no other. The company expanded into overseas markets and its latest collection opened to rave reviews. But, in other ways, the year was just like the rest – one filled with minimalist designs, provocative advertising, and growing success.
Calvin Klein 2006
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