Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Steve Jobs Apple

Steve Jobs Articles
Steve Jobs Apple

He might have been just 21 years old when he founded the company, but under Steve Jobs, Apple grew to become a leader and an innovator in the global computer, software, and electronics industry. In fact, the company is ranked number 159 on the Fortune 500 annual ranking of America’s largest corporations for 2006, with over $13.9 billion in revenues and almost 20,000 employees. Today, Jobs continues to serve as the company’s Chief Executive Officer.

Jobs’ relationship with the company he co-founded with Steve Wozniak in 1976 has not always been a smooth one. After the introduction of Apple I, II, the company went public, making Jobs an instant multi-millionaire. But, as the company grew, so too did its need for an experienced executive to help manage its expansion. In 1983, Jobs approached then Pepsi-Cola President John Sculley and offered him the position of Apple CEO. “Do you want to spend the rest of your life selling sugared water, or do you want to change the world?” Jobs asked Sculley. Sculley immediately crossed over.

Initially, the two had a productive and friendly working relationship. It was under Sculley and Jobs that the wildly successful Macintosh computer – the first with a graphical user interface – was released. So, too, did the company embark on a successful line of advertisements following in the footsteps of George Orwell’s “1984.” However, as industry-wide sales began to plummet towards the end of 1984, the relationship between Sculley and Jobs became strained.

Under Steve Jobs, Apple had introduced three revolutionary personal computers. But, in one fell swoop, at the direction of Sculley, Jobs was relieved of all of his duties as head of the Macintosh division of the company. As a result, Jobs decided to sell all but one of his shares in Apple. While Jobs was the very public face behind the company, few could have predicted what would come next for Apple without him.

Without its original founder at its helm, the company began to suffer, particularly when it came to innovation. Jobs had transformed the company from a niche manufacturer of personal computers to one at the forefront of all that is new and exciting in the consumer electronics industry. So rapid was the company’s deterioration that in 1997, the board of directors decided to bring Jobs back on board. In 2000, he was fully reinstated, moving from Interim CEO to CEO.

Back with his brainchild, Jobs set out to reinvent the company. He redesigned the physical shape and colour of the Apple PC, which immediately began to lift sales. From there, he began to fix the long term direction of Apple. From being a pioneer in the wireless industry, to producing a music player, to launching a web-based music store, Jobs took the risks he needed to put Apple back on track.

It has had its ups and downs, but under Steve Jobs, Apple has managed to get it right enough times than not to come out on top. Though a recent cancer scare has caused many to question his current health, along with that of the entire company, Jobs shows no signs of stepping down anytime soon.





Steve Jobs Apple

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

Famous Entrepreneur Video
Steve Jobs Video - Here we see Steve Jobs delivering his commencement speech to the graduates of Stanford University. In it he talks about getting fired from Apple in 1985, life & death.
Famous Entrepreneur Video

Steve Jobs Picture Steve Jobs Newsletter
Get our free newsletter to learn more about Steve Jobs and other famous entrepreneurs!

Name:
Email:





Evan Elite Authors
Cheryl Matthynssens  
Jay Kubassek  
George Ludwig  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Loyalty Strategies Icon Loyalty Strategies
Mirror Marketing Icon Mirror Marketing
Valley of Death Icon Valley of Death
Instant Flyers Icon Instant Flyers
Benefit From Analytics Icon Benefit From Analytics
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Franchising Blogs
Top 50 Franchising Blogs
Top 50 Franchising Blogs
 
Email The Reporters
Email The Reporters
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Fredrick Asare Koforidua, Ghana,
Fredrick Asare
Koforidua, Ghana
SEO For Africa

If I Were A Startup...
Stephen Pollack, $1.2 to $16.2 Mil in 3 Years
Stephen Pollack
$1.2 to $16.2 Mil in 3 Years
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Guy Laliberte, Cirque du Soleil
Guy Laliberte
Cirque du Soleil
Andrew Carnegie, Carnegie Steel
Andrew Carnegie
Carnegie Steel
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Tom Peters, In Search Of Excellence
Tom Peters
In Search Of Excellence
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The emerging marketing choice: fame or respect
By Mark Di Somma
     Brand talking: Wrapping your brand around Word of Mouth
By Mark Di Somma
     The new marketing question. Will they follow?
By Mark Di Somma

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information