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Steve Jobs Quotes

Steve Jobs Articles
Steve Jobs Quotes

Being the richest man in the cemetery doesn't matter to me... Going to bed at night saying we've done something wonderful... that's what matters to me.

I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

We used to dream about this stuff. Now, we get to build it. It's pretty neat.

If you live each day as if it was your last, someday you'll most certainly be right.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Because I'm the CEO, and I think it can be done. - On why Jobs chose to override engineers who thought the iMac wasn't feasible.

I've always wanted to own and control the primary technology in everything we do.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
-- The line he used to lure John Sculley as Apple's CEO, according to Odyssey: Pepsi to Apple

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use.

Innovation is the distinction between a leader and a follower.

I want to put a dent in the universe.

On Fixing Apple:
The products suck! There's no sex in them anymore!

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.





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