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His Secret Recipe: How Hershey Achieved Success

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His Secret Recipe: How Hershey Achieved Success

From the plain and humble beginnings of his Mennonite family to becoming one of the richest men in America, Hershey’s passion for chocolate was matched by nothing except his love of children. Although he smoked between eight to ten cigars a day until his death in 1945, Hershey lived a long life, filled with both failure and success, lots of hard work and determination, and a concern for his fellow man. What was Hershey’s recipe for success?

He Cared For Others: Whether it was for his workers, his customers or needy children, Hershey found room both in his heart and his business plans to show his concern. From building schools and hospitals in the model town he built to creating the wealthiest K-12 school in the world, Hershey demonstrated that you didn’t need to be a greedy entrepreneur in order to be successful.

He Never Gave Up: Hershey was no stranger to failure. With two failed businesses under his belt and scores of personal disappointments, Hershey refused to surrender his dreams of owning a successful candy company. He traveled the country in search of whatever knowledge might help him and he retained the support of any family and friends he could. It was by learning from each failure and never losing faith that Hershey was finally able to see his dreams materialize.

He Provided Quality: If you bought a Hershey’s chocolate bar, you could rest assured that you were buying a quality candy and getting the most value for your money. Hershey’s reputation for providing high quality products was well known throughout the country and it was this reputation that served as his best form of advertising. He took a hands-on approach to his work and dedicated endless hours to perfecting his products. He also ensured that no quality was sacrificed with the introduction of mass production techniques.

He Blazed His Own Path: Hershey was a creative entrepreneur who was always on the lookout for new and innovative techniques for his company to embrace. From promotion to candy design, Hershey distinguished himself from his competitors and made his company stand out above the rest. He didn’t care how things had been done in the past; he was going to set off on a new course all his own.

He Was Stubborn: Not even Hershey’s wife, who was the love of his life, could dissuade him from making a decision once he had committed himself to it and made up his mind. He followed his gut instincts in making decisions and took full responsibility for them, accepting the risks and their consequences. His combination of courage, audacity and stubbornness were what made him the success he turned out to be.

Through The Hershey Chocolate Company, The Milton Hershey School, and the numerous other community institutions that Hershey helped to create, the legacy of Milton Hershey carries on to this day. His products are known throughout the world and his generosity continues to move thousands of people each day.





His Secret Recipe How Hershey Achieved Success

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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