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The Mouth From The South: Ted Turner is Born - Click To Read Article
Ted Turner once said, “Life is a game. Money is how we keep score.” If that is true, then Turner is one of the best players and the biggest winners of all time. Worth an estimated $7 billion at the peak of his career in the 1990s, Turner used his outspoken and often controversial persona to create a media empire that would revolutionize the television industry. He also used his wealth to become one of the most generous philanthropists in history. Although Turner’s attention has now shifted away from the business world, his legacy endures and he remains committed to making the world a better place.

The Courageous Captain: Turner Takes Television By Storm
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Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

Lesson #1: Set Your Sights High
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“I decided I wanted to be a success,” said a young teenaged Turner, who from that point on never looked back.

Lesson #2: Never Surrender
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“All my life people have said that I wasn’t going to make it,” said Turner. “They laughed at me when I started with CBS. They laughed at me when I started CNN. They laughed at me when I bought the Braves. They laughed at me when I bought the Hawks. They laughed at me when I bought MGM.” But, the billionaire entrepreneur can now look back on the success of his 40-odd year career and be thankful he never listened to any of those people.

Lesson #3: Liven Things Up
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“I lose my self-restraint and just get up and dance sometimes,” says Turner.

Lesson #4: Work Like Hell
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When Turner was once asked what the secret of business success was, he replied, “Early to bed, early to rise, work like hell and advertise.” With typical workdays consisting of 18 hours, Turner was an admitted overachiever and a workaholic. The passion he had for his work, saying, “CNN came out of my heart and soul,” meant that anything less than his best would not have been acceptable.

Lesson #5: Leave Your Mark
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“Having great wealth is one of the most disappointing things,” says Turner. “It’s overrated, I can tell you that. It’s not as good as average sex.”

Bad Boy Makes Good: Turner’s Success Factors
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With his background in the classics, Turner had a penchant for recounting the successes of its greatest heroes: “When Alexander the Great took control when his dad died, he was twenty years old. He took the Macedonian Army, which was the best army in the world at the time, and conquered Greece, got the Greeks to all join with him, and then marched across the Hellespont and invaded Asia. They didn’t even know where the world ended at that time. And he was dead at thiry-three, thirteen years later. He kept marching. He hardly ever stopped. And he never lost a battle.”

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